Parody site ClickHole isn’t aping BuzzFeed’s distributed strategy

The Onion’s ClickHole, which aims to parody viral publishers from BuzzFeed to Upworthy, isn’t embracing the distributed content model. It still wants people to watch its videos on ClickHole, which is why it only distributes to YouTube and Facebook after a video has lived on ClickHole.com for some time. The approach has led to small video audience both on ClickHole.com and on social platforms -- but ClickHole remains committed to the strategy. The post Parody site ClickHole isn’t aping BuzzFeed’s distributed strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-01-26 00:00:00 UTC ]

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Do publishers need a WhatsApp strategy?

WhatsApp, Facebook's bold $19 billion acquisition, may be best known as a cross-platform instant messaging service for smartphones. But it could become an invaluable distribution tool for publishers.The post Do publishers need a WhatsApp strategy? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-02-21 00:00:00 UTC ]
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Meredith’s latest mobile ad strategy: rewards for taps

Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday

[ Digiday | 2014-02-18 00:00:00 UTC ]
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The beautiful magazines setting out to prove print isn't dead

A new wave of publishers is bucking the digital trend with stylishly printed magazines that are as much a joy to hold as beholdSee a gallery of some of the best-looking new magazinesThe magazine is dead, long live the magazine. It's not so much a resurrection of the magazine in the digital age... Continue reading at The Guardian

[ The Guardian | 2014-02-16 00:00:00 UTC ]
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Manroland Web Systems Wins Upgrade Order at Two Gannett Sites

Gannett Publishing Services has chosen the expertise from manroland web systems Inc. to upgrade and retrofit the press control systems on their manroland web systems presses at The Indianapolis Star in Indianapolis, Indiana, and at The Daily Advertis ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-12 00:00:00 UTC ]
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18 human traits that explain why readers can't get enough of BuzzFeed

Business psychologist Tomas Chamorro-Premuzic reveals the reasons why the online publisher is so successfulWhen it comes to online content and storytelling, there are few sites as savvy as BuzzFeed, a platform that combines artificial and human intelligence to detect, produce and increase viral... Continue reading at The Guardian

[ The Guardian | 2014-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tomas chamorro-premuzic #cultural significance #american idol


PRH looks to grow UK distribution business

Penguin Random House UK will not be changing its distribution sites in the UK, in the wake of... Continue reading at The Bookseller

[ The Bookseller | 2014-02-07 00:00:00 UTC ]
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OverDrive Distributing HC E-books in the U.K.

OverDrive has announced that it is making available HarperCollins' 5,000 ebooks to schools and libraries in U.K. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-05 00:00:00 UTC ]
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15 reasons to love BuzzFeed's style guide

From explaining what 'juggalo' means to recipes for sweet potato bourbon noodle kugel, the website's guide is well worth a visitNo, not the Coco Chanel kind of style; the other kind: the writing and editing style that newspapers and websites follow to maintain accuracy, clarity and consistency.... Continue reading at The Guardian

[ The Guardian | 2014-02-05 00:00:00 UTC ]
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The Debrief website aims to be more than 'BuzzFeed for girls'

Bauer Media launches site targeting perceived gap in the market for 'constantly connected, influential, 20-something women'Bauer Media has launched digital brand The Debrief, targeting twentysomething women, with a promise that it is more than "BuzzFeed for girls".The Debrief officially launched... Continue reading at The Guardian

[ The Guardian | 2014-02-03 00:00:00 UTC ]
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S&S Unveils Web Site for Biz Book Coverage

250 Words is a "publisher-agnostic" site featuring essays, reviews, and interviews. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
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Distribution: Ingram Adds Two

Ingram Publisher Services has added Köehler Books and Linden Publishing to its list of clients. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-27 00:00:00 UTC ]
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International Indie Booksellers Look to Americans for Strategy

Booksellers as far away as New Zealand, Guatemala and Denmark joined the ABA's Winter Institute to talk shop and pick up tips about better bookselling. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-24 00:00:00 UTC ]
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BuzzFeed's Peretti: Mobile is a Better Ad Vehicle

The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek

[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Distribution: Macmillan and Guinness Agree

Macmillan Publishers has entered into an agreement with Guinness World Records for the sales, distribution and fulfillment of their titles in the U.S, effective immediately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
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Inside Hearst’s Native Ad Strategy

In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-15 00:00:00 UTC ]
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'Cosy crime' community site for Constable

Constable & Robinson has launched a website dedicated to the "cosy crime" genre as... Continue reading at The Bookseller

[ The Bookseller | 2013-12-11 00:00:00 UTC ]
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Reading the New York Times Magazine isn't what it used to be | Michael Wolff

The magazine was once the most hotly anticipated Sunday read. Now it's been eclipsed by the showy T style publicationTwo magazines, both published by the New York Times, arrived in my house over the weekend, one thin, the other thick.The thin one, The New York Times Magazine, is largely about... Continue reading at The Guardian

[ The Guardian | 2013-12-09 00:00:00 UTC ]
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Distribution: S&S and Reader's Digest Expand

Simon and Schuster and Reader's Digest announced an agreement where S&S will handle sales and fulfillment for all adult titles published by Reader's Digest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-05 00:00:00 UTC ]
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BuzzFeed to forecast 2014 revenue of up to $120M

BuzzFeed Inc., the online publisher of news, lists and quizzes that are designed to be shared on social media, is forecasting revenue of as much as $120 million in 2014, said two people with knowledge of its financials.The sales level will depend on how many advertising deals are booked next... Continue reading at Crains New York

[ Crains New York | 2013-12-04 00:00:00 UTC ]
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