Parody site ClickHole isn’t aping BuzzFeed’s distributed strategy

The Onion’s ClickHole, which aims to parody viral publishers from BuzzFeed to Upworthy, isn’t embracing the distributed content model. It still wants people to watch its videos on ClickHole, which is why it only distributes to YouTube and Facebook after a video has lived on ClickHole.com for some time. The approach has led to small video audience both on ClickHole.com and on social platforms -- but ClickHole remains committed to the strategy. The post Parody site ClickHole isn’t aping BuzzFeed’s distributed strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-01-26 00:00:00 UTC ]

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The Rundown: With today’s video strategies, publishers are managing their risk

With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video. The post The Rundown: With today’s video strategies, publishers are managing their risk appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-09 00:00:00 UTC ]
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Industry Notes: Germany’s De Gruyter Buys Düsseldorf; S&S Distributes Skyhorse

The 10-year-old Düsseldorf University Press is acquired by Berlin's De Gruyter, while a US independent publisher of Mo Yan and Octavio Paz is to be distributed by Simon & Schuster.  The post Industry Notes: Germany’s De Gruyter Buys Düsseldorf; S&S Distributes Skyhorse appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #simon schuster #mo yan #independent publisher #de gruyter


Friday Wake-Up Call: Trump's 2016 ad strategy reportedly impressed Facebook

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a... Continue reading at Advertising Age

[ Advertising Age | 2018-07-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #report adds #news release #alexa app


Microcosm to Self Distribute

Microcosm Publishing will assume complete control of its own distribution in January, focusing on reaching both nontraditional and traditional accounts. The company will also stop offering its titles for sale on Amazon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-18 00:00:00 UTC ]
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Prosveshchenie and Pearson in Educational Content Distribution Deal in Russia

Particularly because of a new government test in English proficiency for university applicants, language education is rising in importance and demand in Russia. Prosveshchenie reports it's working with Pearson on meeting the popularity of English training. The post Prosveshchenie and Pearson in... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-02 00:00:00 UTC ]
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O Mag Taps Arianna Davis as Digital Director of New Site | People on the Move

[caption id="attachment_126791" align="alignright" width="150"] Arianna Davis[/caption] Arianna Davis was appointed as digital director of O, The Oprah Magazine’s latest venture, OprahMag.com, a new website set to launch this fall. While existing as a stand-alone site, OprahMag.com has the same... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #extensive background #business insider


Perminder Mann gets Wikipedia entry to help close site's 'gender page gap'

Bonnier Publishing c.e.o. Perminder Mann is being given a Wikipedia entry as part of a drive to close Wikipedia's "gender page gap" through a series of "edit-a-thons" organised by the platform with Bloomberg as part of a programme from London mayor Sadiq Khan during London Tech Week.  Continue reading at The Bookseller

[ The Bookseller | 2018-06-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bonnier publishing #perminder mann


Community Writing Sites Draw Hollywood Attention

In their search for material, producers are forging new relationships with online platforms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
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Book Marks Launches Widget, Strikes Two Distribution Deals

The Literary Hub vertical, a book review aggregator billed as a Rotten Tomatoes for books, has launched a widget, and struck distribution deals with the American Booksellers Association and Ingram. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #rotten tomatoes


Twitter looks to woo smaller, Facebook-frustrated publishers with new site

Twitter will launch a site to help smaller publishers use its platform through how-to guides and case studies from larger publishers it works with directly. The post Twitter looks to woo smaller, Facebook-frustrated publishers with new site appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #larger publishers #case studies #smaller publishers #site appeared #post twitter


How Publishers Are Keeping Their Social Strategies As Fresh As Their Feeds

Esquire, This Old House and Roast illustrate how they stay on brand and relevant in spite of constant change. The post How Publishers Are Keeping Their Social Strategies As Fresh As Their Feeds appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-23 00:00:00 UTC ]
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Get 'Hybrid Cloud Strategy for Dummies' FREE

Cloud computing is proliferating and taking over the world of IT as we know it. Cloud computing also grows more complex and multi-faceted daily. Getting onto the cloud is easy. Getting it right is trickier. You can probably see why a carefully thought-out and detailed approach to cloud computing... Continue reading at Betanews

[ Betanews | 2018-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #red hat #cloud computing


Why BuzzFeed News premiered a show on Apple News before Facebook, YouTube, Twitter

Apple paid BuzzFeed to release a show first on Apple News, and the publisher was also able to make money through an ad-revenue split. The post Why BuzzFeed News premiered a show on Apple News before Facebook, YouTube, Twitter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #make money #apple news #twitter appeared


De Marque Adds Libranda to Its Distribution Business

Canadian digital content distributor De Marque has acquired Libranda, the large distributor of Spanish-language digital content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #distribution business


After years of chasing Facebook traffic, Mic goes for ‘deliberate distribution’

The millennial-aimed publisher has cut its editorial output by two-thirds and now measures videos and stories based on time spent rather than view counts. The post After years of chasing Facebook traffic, Mic goes for ‘deliberate distribution’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #view counts #time spent #stories based


Hachette unveils new management structure for distribution arm

Matt Wright, who has been running Hachette UK's distribution business as managing director, is being promoted to c.e.o. of Hachette UK Distribution. Continue reading at The Bookseller

[ The Bookseller | 2018-04-18 00:00:00 UTC ]
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Honolulu-based social media site JamBios to launch first revenue model

The Honolulu-based site, where users can post and collaboratively share memories, is venturing into the photo book market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #revenue model


S&S UK takes on Orenda's sales and distribution

Simon & Schuster UK is taking on sales and distribution from independent publisher Orenda Books. Continue reading at The Bookseller

[ The Bookseller | 2018-04-06 00:00:00 UTC ]
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Tuesday Wake-Up Call: Vogue insists Anna Wintour isn't on her way out. Plus, Grindr's under fire

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Cond Nast and Vogue are denying a report that uber-tastemaker Anna Wintour might leave this summer. Page Six says it talked to multiple sources who say the... Continue reading at Advertising Age

[ Advertising Age | 2018-04-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print editions #artistic director


Smashwords, Findaway Voices Team to Offer Audiobook Production, Distribution

Smashwords, a self-publishing and ebook distribution platform, is teaming with Findaway Voices to offer Smashwords authors access to Findaway's audiobook production and distribution network. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-22 00:00:00 UTC ]
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