Parents Magazine Proves Print Still Has Panache

This year has brought forth a renewed optimism in print, but times are still tough for an industry that once had more advertising demand than inventory to sell. Last year, magazine media lost a reported $417.5 million in print ad revenue, a 6.4-percent drop from the previous period. So why exactly are we hearing anecdotes about print stabilizing or even rebounding? Well, perhaps it's due in part to brands like Meredith’s Parents, which has figured out a good formula to make print viable in 2018. The September issue of Parents is up 20 percent in print ad pages sold versus 2017. Its 100 pages, the most the brand has sold since 2015, are in part thanks to booking 10 new advertisers from food to retail to home goods. Parents is a tick over 90 years old, and is a title that has been a stable performer in ad sales, maintaining a solid rate base (it's hovered around 2.2 million for more than 25 years) and a sizable digital audience that averages 11 million unique monthly visitors. And when it comes to ad pages, while there are expectedly major declines from 20 years ago, in recent years it’s doing more than just treading water. According to our archived min Boxscores data, Parents lost about 33 percent of its average ad pages since 1998. That may sound bad, but it’s better than a large share of magazines that have survived the past 20 years—especially non-fashion and beauty titles. But what’s really interesting is, when you look at the brand’s ad page performance over the past... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
News tagged with: #millennial moms #diverse range #crystal ball #third-party data #unique program #hilton midtown

Other Publishing stories related to: 'Parents Magazine Proves Print Still Has Panache'


City and Regional Magazine Publishers Still Believe in Print

[Sponsored] A June survey by Folio: and Cummings Printing indicates that confidence in the often-maligned medium remains high. The post City and Regional Magazine Publishers Still Believe in Print appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post city #print appeared


Star Tribune Launches Quarterly Print Magazine

The Minneapolis magazine can be found as both a newspaper insert and on newsstands. The post Star Tribune Launches Quarterly Print Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-20 00:00:00 UTC ]
More news stories like this |


You Bought a Print Magazine in 2017?!

A Q&A with the new and old owners of the regional and national LGBTQ magazine brand, Metrosource. The post You Bought a Print Magazine in 2017?! appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazine


Digital Editors Significantly Out-Earn Those at Print Magazines

And while narrowing slightly, the gender gap persists — especially among editors-in-chief — according to our annual editorial salary survey. The post Digital Editors Significantly Out-Earn Those at Print Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazines


Believe It: Far Off the Radar, Print Magazines Are Thriving

Two observers of the smaller-magazine market describe a world of growth and optimism. The post Believe It: Far Off the Radar, Print Magazines Are Thriving appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazines


AIM Ends Skiing Magazine’s Print Run after 70 Years

As part of an increased focus on mobile and video, the enthusiast publisher will redirect staff and resources toward sister title Ski magazine. The post AIM Ends Skiing Magazine’s Print Run after 70 Years appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print run #increased focus #enthusiast publisher


What to Expect from Parents Magazine

A Q&A with Liz Vaccariello, the new editor-in-chief of Meredith's Parents Network. The post What to Expect from Parents Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #liz vaccariello


Complex Shuts Down Print Magazine

Months into Hearst/Verizon co-ownership, the pop culture magazine goes all-digital to focus on growing video presence. The post Complex Shuts Down Print Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazine


Bloomberg Pursuits Ends Print Magazine

The once-exclusive luxury brand goes digital-first and consumer-facing. The post Bloomberg Pursuits Ends Print Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-05 00:00:00 UTC ]
More news stories like this |


Dolly magazine to stop print editions after 45 years

More than 45 years after first hitting the shelves, pint copies of teen magazine Dolly will cease.  Continue reading at Stuff

[ Stuff | 2016-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dolly magazine


In Spreading the Gospel of Print, Magazine Publishers Face an Identity Crisis

The relentless pursuit of digital audiences undermines industry advocacy. The post In Spreading the Gospel of Print, Magazine Publishers Face an Identity Crisis appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #identity crisis #relentless pursuit


Longtime EIC Dana Points is Leaving Parents Magazine

Meredith Corp. confirms Points is departing the company after eight years to "pursue a new endeavor." The post Longtime EIC Dana Points is Leaving Parents Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meredith corp


Mental Floss Shutters Print Magazine

After 15 years, the November/December issue will be its last. The post Mental Floss Shutters Print Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-30 00:00:00 UTC ]
More news stories like this |


Bonnier to Shutter Print Travel Magazines

Islands to go digital while Destination Weddings & Honeymoons says goodnight. The post Bonnier to Shutter Print Travel Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post bonnier


Study: Over Two-Thirds of Americans Still Read Print Magazines

Digital magazine audiences are growing, but most U.S. adults prefer to consume across multiple platforms. The post Study: Over Two-Thirds of Americans Still Read Print Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post study #multiple platforms


Reuters Printing Special Edition Magazine for National Conventions

Reg Chua talks to Folio: about The American Voter and creating a "timeless" issue. The post Reuters Printing Special Edition Magazine for National Conventions appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-08 00:00:00 UTC ]
More news stories like this |


News Magazines Resist Print Declines; Digital Editions Show Growth

Pew Research Center reports print circulation fell an average of just two percent last year for 14 of the largest news magazines. The post News Magazines Resist Print Declines; Digital Editions Show Growth appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
More news stories like this |


Print Ad Influence Remains Strong Among Regional Magazine Readers

Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual conference


How a digital brand proved that print media isn’t Roadkill

Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday

[ Digiday | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazine


Penthouse magazine axes print edition

Adult title’s move to go online-only follows rival Playboy’s announcement that it will no longer feature naked womenAdult magazine Penthouse is to end its print edition after 50 years and go online-only.The closure of the print edition of the magazine, which was founded in 1965 by Bob Guccione,... Continue reading at The Guardian

[ The Guardian | 2016-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult title #hugh hefner