Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has 338 friends. That's more than double Dunbar's number, which posits that people can only maintain real friendships and acquaintances with a total of 150 people.As a result, Facebook has stretched our definition of a "friend." If you are a decade or more out of high school, for instance, you may have unwisely friended all your former classmates, only to find that you now have excruciatingly quotidian updates from people you don't really know or care about anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
News tagged with:
#separate feeds
#rude awakening
#average person
#high school
Security firm AVG has published a new report looking at online privacy which shows the considerable amount of regret admitted by some teenagers when it comes to things they have posted online -- and the fact that seven in ten teens don’t know everyone they have befriended on social media. The... Continue reading at Betanews
[ Betanews | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#considerable amount
Facebook is making it easier for users to unfollow brand and publisher pages, which will have a polarizing effect on distribution. The post What Facebook’s new unfollow feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers appeared
YouTube blogger Fleur de Force is to write a guide to fashion, beauty, health and more for Headline. Deputy publishing director Sarah Emsley acquired world rights to The Glam Guide from Rory Scarfe at Furniss Lawton. De Force started making YouTube videos in 2009 and now has 1.5m subscribers... Continue reading at The Bookseller
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#headline snaps
#rory scarfe
#furniss lawton
Google's latest Play Books update for Android makes the app a lot easier to use for reading non-fiction ebooks. See, Play Books is perfect if you're just reading something from cover to cover. But if you're using it to read text or reference books... Continue reading at Engadget
[ Engadget | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lot easier
#reference books
When Mike Doyle published the anthology volume Beautiful LEGO last year, he wrote that "this book is a small collection of some of the impressive models that I have come across in my time." From all appearances, he's had a busy year since, because he's already back with a sequel that embraces... Continue reading at Wired
[ Wired | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#busy year
#darker side
Publishers and retailers will aim to prevent ebook prices from soaring when a new European-wide VAT law on digital products is introduced on 1st January. Following a European Commission ruling dating back to 2008, ebooks and other digital services—including broadcasting and... Continue reading at The Bookseller
[ The Bookseller | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book prices
#digital products
#1st january
Richard Preston's book 'The Hot Zone' was published in 1994 and tells the story of Ebola appearing in a lab in Washington D.C. Now it's back on bestseller lists and it could be adapted as a TV series. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#richard preston
#bestseller lists
#tv series
Harry Potter, The Gruffalo, and Horrid Henry are the top book brands for children, according to a report commissioned by the Licensing Industry Merchandisers’ Association (LIMA). The report—released at the Brand Licensing Europe (BLE) exhibition, held in London last week—found that books were... Continue reading at The Bookseller
[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#horrid henry
#report commissioned
#association lima
#tv shows
#video games
Macmillan’s Feiwel and Friends imprint has acquired U.S. and Canadian rights to Cecelia Ahern's debut YA books, 'Flawed' and its sequel, 'Perfect.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#canadian rights
#cecelia ahern
At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the... Continue reading at AdWeek
[ AdWeek | 2014-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social shares
#magic touch
#daily basis
#business development
If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek
[ AdWeek | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#general electric
#production company
#media company
As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising week
#fast company
#agency executives
#media platform
By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive
[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer products
Hutchinson has paid tribute to poet Dannie Abse, who has died aged 91. The publisher, now an... Continue reading at The Bookseller
[ The Bookseller | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#loyal friend
#paid tribute
Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
More news stories like this |
Amis's French and German publishers passed on his novel about the Holocaust, but another French company will be releasing the book and Amis's agent said there will most likely be a new German publisher that is willing to publish it. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#martin amis
#french company
#rave reviews
#german publishers
#german publisher
A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's... Continue reading at Advertising Age
[ Advertising Age | 2014-09-17 00:00:00 UTC ]
More news stories like this |
Booksellers and librarians are among your best resources as an author. They are at the front-line of presenting your book to the public. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-17 00:00:00 UTC ]
More news stories like this |
Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#exclusive content
#digital video
#made sense
#pilot launch
#entertainment industries
#including video
#additional cost
For the next two weeks until September 26, more than 180 Top Shelf print and digital titles will be offered for as much as 50% off and many more will be priced at $10 or less. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital titles