Oh Snap! Brands Are Getting Kicked out of the 'Friend Zone'

Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has 338 friends. That's more than double Dunbar's number, which posits that people can only maintain real friendships and acquaintances with a total of 150 people.As a result, Facebook has stretched our definition of a "friend." If you are a decade or more out of high school, for instance, you may have unwisely friended all your former classmates, only to find that you now have excruciatingly quotidian updates from people you don't really know or care about anymore. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-12-04 00:00:00 UTC ]
News tagged with: #separate feeds #rude awakening #average person #high school

Other Publishing stories related to: 'Oh Snap! Brands Are Getting Kicked out of the 'Friend Zone''


Five new thrillers to kick off your fall reading

New books by Megan Goldin, Jonathan Ames, Laurie Loewenstein, William Kent Krueger and Tracey Lien offer a murder-and-mayhem tour across the globe Continue reading at The Washington Post

[ The Washington Post | 2022-09-03 11:00:28 UTC ]
More news stories like this | News stories tagged with: #fall reading


How Freud escaped the Nazis, with the help of well-connected friends

A princess and an ambassador were among those who helped a reluctant Freud and his family flee Austria. Continue reading at The Washington Post

[ The Washington Post | 2022-09-02 10:00:55 UTC ]
More news stories like this |


How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with: #book author #children's book


Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book


When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #recognizable brands #graphic design #planned series


Dredd zone: the anarchic world of comic-book artist Steve Dillon

His groundbreaking work on such seminal characters as Judge Dredd, Preacher and Punisher is being celebrated with a posthumous show of his remarkable legacyThere are few artists who exemplify the anarchic, irreverent and anti-authoritarian British take on the comic book the way Steve Dillon... Continue reading at The Guardian

[ The Guardian | 2022-06-30 13:00:06 UTC ]
More news stories like this | News stories tagged with: #executive producer #comic book


Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
More news stories like this | News stories tagged with: #ad industry #nielsen


Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
More news stories like this | News stories tagged with: #editorial team #digital publishing


Best audiobooks to kick off your summer

Three terrific books for your walk or drive — or for drowning out the sounds of kids home from school. Continue reading at The Washington Post

[ The Washington Post | 2022-06-07 14:04:58 UTC ]
More news stories like this |


20 paperbacks to kick off your summer reading.

For some reason, whenever I sit down to make this list of paperbacks coming out this month, Justin Timberlake’s 2006 hit always gets stuck in my head: We’re bringing paperback (yeah). * Zakiya Dalila Harris, The Other Black Girl (Atria, June 7) “The Other Black Girl is about many... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-01 13:30:03 UTC ]
More news stories like this | News stories tagged with: #summer reading #justin timberlake #black girl


Conversations with Friends: the frustrating awkwardness of a much-hyped series

The adaptation of Sally Rooney’s first novel can’t quite bring tricky source material – repressed characters, digital communication – to lifeIt was always unlikely that Conversations with Friends, the new Hulu and BBC adaptation of Sally Rooney’s first novel, would be able to repeat the... Continue reading at The Guardian

[ The Guardian | 2022-05-24 06:05:00 UTC ]
More news stories like this | News stories tagged with: #harder sell #key figures #first novel


Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen


IAB NewFronts 2022—Amy Poehler gets a Twitch lesson and Snap makes a Cameo

Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the... Continue reading at Advertising Age

[ Advertising Age | 2022-05-03 23:15:06 UTC ]
More news stories like this | News stories tagged with: #shoppable ads #multiple platforms #media companies #brand-safe inventory #harry potter


Historical Novelists and Fantasy Writers Should Be Friends

Author Christopher M. Cevasco says there's a surprising lack of crossover between the two. Continue reading at Wired

[ Wired | 2022-04-29 16:00:00 UTC ]
More news stories like this | News stories tagged with: #fantasy writers #novelists


Fancy pet decor is a thing. So what? Our furry friends deserve it.

Two new books — "For the Love of Pets” and “Where They Purr” — remind us that a little indulgence goes a long way when it comes to co-existing with our four-legged housemates. Continue reading at The Washington Post

[ The Washington Post | 2022-04-23 11:00:00 UTC ]
More news stories like this |


In 1973, Leonard Cohen hated his life. Then he went to a war zone.

A trip to Israel during the Yom Kippur War sparked a revival in the songwriter, Matti Friedman writes. Continue reading at The Washington Post

[ The Washington Post | 2022-04-15 12:00:44 UTC ]
More news stories like this |


Is media platform Nextdoor a friend in need or a vigilante nightmare?

The fast-growing media platform claims its mission is to foster community spirit – which it mainly does. But can it control the spread of misinformation?Introducing its financial results earlier this month for the fourth quarter of 2021, the community-based social networking platform Nextdoor... Continue reading at The Guardian

[ The Guardian | 2022-03-20 09:00:52 UTC ]
More news stories like this | News stories tagged with: #core mission #kinder world #fourth quarter #covid pandemic #digital media


It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #reach readers #self-publishing platform


Save $50 on Amazon’s kid-friendly Kindle e-readers, today only

Amazon makes child-friendly versions of its popular Kindle e-readers, and today only, you can get them for a whole lot less than usual. The regular Kindle Kids is $60 down from $110, and the Kindle Paperwhite Kids is $110 instead of $160. Both Kindle devices are at their all-time low prices.... Continue reading at PC World

[ PC World | 2022-03-04 15:07:26 UTC ]
More news stories like this | News stories tagged with: #friday evening #unlimited access #latest editions #6-inch display #8-inch display #one-day sale #kindle


Take an early peek at Hulu’s adaptation of Conversations With Friends.

At the risk of reigniting the Sally Rooney Discourse—today, Hulu and BBC Three released a few early images from their upcoming adaptation of Sally Rooney’s bestselling first novel Conversations With Friends, which will premiere sometime this spring. (If you somehow don’t know what this novel is... Continue reading at Literrary Hub

[ Literrary Hub | 2022-02-04 13:53:52 UTC ]
More news stories like this | News stories tagged with: #sally rooney #first novel