Of stage and screens: Broadway websites play leading role

Robert Diamond's initial brush with Broadway and technology began with Phantom of the Opera and a fascination with its leading man. "Hey, I'm a straight guy who loves Michael Crawford. When I was still in college I created the official Michael Crawford website," said the self-described nerd, who remains good friends with the celebrity. His next venture was a little more professional. In 2003, Mr. Diamond launched BroadwayWorld.com with a $5,000 investment. It took several years before he quit his day job working for a publisher of technology magazines, but eventually the site became his bread and butter. These days, BroadwayWorld.com is one of the Great White Way's biggest hits, covering Broadway, off-Broadway, regional and international theater, and even film, television, fashion and travel. The site attracts 4 million to 5 million visitors a month, according to Google Analytics, and boasts more than a dozen full-time staffers, six photographers and 260 worldwide contributors. Mr. Diamond said the site turns a healthy profit, with 99% of it coming from advertising revenue. Increasingly, he has to share the spoils. The Web has become cluttered with more than a dozen theater sites in the past 10 years, all vying for limited advertising revenue. BroadwayWorld.com is tops in traffic among local sites, according to Compete.com, ahead of its biggest competitors, Broadway.com and TheaterMania.com, and even Playbill.com. But many others have gotten in on the act, including... Continue reading at 'Crains New York'

[ Crains New York | 2013-11-17 00:00:00 UTC ]
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