Octopus unveils guerilla campaign for Women Don’t Owe You Pretty

Octopus is rolling out a guerilla marketing campaign for Women Don’t Owe You Pretty, as the debut feminist memoir's sales exceed 100,000 copies through UK Bookscan in its first six months. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-12-07 02:21:29 UTC ]
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Summer campaigns seek to innovate

Publishers are seeking out innovative ways to target shoppers as they promote their big titles... Continue reading at The Bookseller

[ The Bookseller | 2013-05-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #big titles #innovative ways


Foyles unveils Charing Cross Road artwork

Illustrator Rebecca Hendin has created a giant artwork entitled ‘All Paths Lead to Foyles... Continue reading at The Bookseller

[ The Bookseller | 2013-05-01 00:00:00 UTC ]
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Stop Saying That Men Don’t Read Women

It has become a truism that “men don’t read women.” The assertion is taken as self-evident by feminist publications like Salon (“while women read books written by men, men do not tend to reciprocate”) and shown anecdotally by blogs. It is also perpetuated by male bastions like Esquire, which... Continue reading at Slate

[ Slate | 2013-04-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #recently released


Mantel leads Women's Prize shortlist charge

Hilary Mantel is in contention for yet another award, with Bring Up the Bodies (Fourth Estate) on... Continue reading at The Bookseller

[ The Bookseller | 2013-04-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hilary mantel


M&C Saatchi designs bookshop campaign

A trade-wide promotion that celebrates books and bookshops is to launch in September, backed by... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
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Authors campaign to save Venice's bookshops

British novelist Michelle Lovric and Strega Prize-winner Tiziano Scarpa are among a large group... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #large group #save venice #authors campaign


MJ launches marketing campaign for Marian Keyes

Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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L,B celebrates McCall Smith with digital campaign

Little, Brown is celebrating the 15th anniversary of Alexander McCall Smith’s The No 1... Continue reading at The Bookseller

[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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Stellar shortlist for women's book prize

Anyone who thinks women's writing is all about sex and vampires should take a closer look. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-03-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book prize


Exceptional Women in Publishing Event Enters Fifth Year

 EWIP's annual Exceptional Women in Publishing conference was held earlier this month in San Fancisco. The event marked its fifth anniversary, while the organization itself notched its fifteenth year in operation.   Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-20 00:00:00 UTC ]
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New book prize unveils sponsor

The Folio Society is unveiled as the sponsor of new £40,000 literary award which will hand out its first accolade in 2014. Continue reading at BBC News

[ BBC News | 2013-03-14 00:00:00 UTC ]
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Women's Fiction prize returns, announces longlist

Hilary Mantel, Zadie Smith and Barbara Kingsolver are among the finalists for the $45,000 Women's Prize, known formerly as the Orange Prize, which released its longlist today. Hilary Mantel, Zadie Smith and Barbara Kingsolver are among the finalists for the $45,000 Women's Prize, known formerly... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #barbara kingsolver #zadie smith #hilary mantel #orange prize


Mantel, Kingsolver, Smith on Women's Prize longlist

Multiple prize-winner Hilary Mantel is also in the running for this year's Women's Prize... Continue reading at The Bookseller

[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital campaign #stepping stone #bookshop windows


Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Octopus signs 'Made in Chelsea'’s Candy Kittens

Octopus has acquired a book by "Made in Chelsea" reality star Jamie Laing about his... Continue reading at The Bookseller

[ The Bookseller | 2013-02-22 00:00:00 UTC ]
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Waterstones unveils new "leaner" structure

Waterstones has unveiled a new structure as m.d. James Daunt told staff the chain must “... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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PPC unveils 2012 awards shortlists

The Publisher's Publicity Circle has announced the shortlist for its annual awards, with... Continue reading at The Bookseller

[ The Bookseller | 2013-01-31 00:00:00 UTC ]
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DLT fast-tracks women bishops book

Religion and spirituality publisher Darton Longman and Todd is publishing an "immediate... Continue reading at The Bookseller

[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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Costa Book Awards All Won by Women, the Queen’s Honours List

It's book awards time in the UK! The five Costa Book Awards were all won by women writers, while Queen Elizabeth’s New Years Honours List included several authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #honours list #queen elizabeth #women writers