Octopus is rolling out a guerilla marketing campaign for Women Don’t Owe You Pretty, as the debut feminist memoir's sales exceed 100,000 copies through UK Bookscan in its first six months. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-12-07 02:21:29 UTC ]
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Publishers are seeking out innovative ways to target shoppers as they promote their big titles... Continue reading at The Bookseller
[ The Bookseller | 2013-05-03 00:00:00 UTC ]
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Illustrator Rebecca Hendin has created a giant artwork entitled ‘All Paths Lead to Foyles... Continue reading at The Bookseller
[ The Bookseller | 2013-05-01 00:00:00 UTC ]
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It has become a truism that “men don’t read women.” The assertion is taken as self-evident by feminist publications like Salon (“while women read books written by men, men do not tend to reciprocate”) and shown anecdotally by blogs. It is also perpetuated by male bastions like Esquire, which... Continue reading at Slate
[ Slate | 2013-04-25 00:00:00 UTC ]
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Hilary Mantel is in contention for yet another award, with Bring Up the Bodies (Fourth Estate) on... Continue reading at The Bookseller
[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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A trade-wide promotion that celebrates books and bookshops is to launch in September, backed by... Continue reading at The Bookseller
[ The Bookseller | 2013-04-11 00:00:00 UTC ]
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#celebrates books
British novelist Michelle Lovric and Strega Prize-winner Tiziano Scarpa are among a large group... Continue reading at The Bookseller
[ The Bookseller | 2013-04-11 00:00:00 UTC ]
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Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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#marian keyes
Little, Brown is celebrating the 15th anniversary of Alexander McCall Smith’s The No 1... Continue reading at The Bookseller
[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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Anyone who thinks women's writing is all about sex and vampires should take a closer look. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-03-20 00:00:00 UTC ]
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EWIP's annual Exceptional Women in Publishing conference was held earlier this month in San Fancisco. The event marked its fifth anniversary, while the organization itself notched its fifteenth year in operation. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-20 00:00:00 UTC ]
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The Folio Society is unveiled as the sponsor of new £40,000 literary award which will hand out its first accolade in 2014. Continue reading at BBC News
[ BBC News | 2013-03-14 00:00:00 UTC ]
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Hilary Mantel, Zadie Smith and Barbara Kingsolver are among the finalists for the $45,000 Women's Prize, known formerly as the Orange Prize, which released its longlist today. Hilary Mantel, Zadie Smith and Barbara Kingsolver are among the finalists for the $45,000 Women's Prize, known formerly... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-03-13 00:00:00 UTC ]
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Multiple prize-winner Hilary Mantel is also in the running for this year's Women's Prize... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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#brand campaigns
Octopus has acquired a book by "Made in Chelsea" reality star Jamie Laing about his... Continue reading at The Bookseller
[ The Bookseller | 2013-02-22 00:00:00 UTC ]
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Waterstones has unveiled a new structure as m.d. James Daunt told staff the chain must “... Continue reading at The Bookseller
[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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The Publisher's Publicity Circle has announced the shortlist for its annual awards, with... Continue reading at The Bookseller
[ The Bookseller | 2013-01-31 00:00:00 UTC ]
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Religion and spirituality publisher Darton Longman and Todd is publishing an "immediate... Continue reading at The Bookseller
[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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It's book awards time in the UK! The five Costa Book Awards were all won by women writers, while Queen Elizabeth’s New Years Honours List included several authors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
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