Octopus is rolling out a guerilla marketing campaign for Women Don’t Owe You Pretty, as the debut feminist memoir's sales exceed 100,000 copies through UK Bookscan in its first six months. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-12-07 02:21:29 UTC ]
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Lynn Mooney and Sarah Hollenbeck, two Women & Children First employees, have purchased the 35-year-old Chicago feminist bookstore from its founders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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The British Museum has unveiled a new 1, 200 sq ft bookshop aimed at doubling revenue. The new... Continue reading at The Bookseller
[ The Bookseller | 2014-07-10 00:00:00 UTC ]
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The publishing industry's packaging of women's literary fiction in stereotypically girly covers makes great books seem trashy.If you take a look at the cover of Alice Munro's latest Nobel Prize-winning short fiction collection, The View From Castle Rock, you probably wouldn't guess it includes... Continue reading at Fast Company
[ Fast Company | 2014-07-03 00:00:00 UTC ]
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Houghton Miffllin Harcourt is releasing the HMH Player, an interactive educational app designed for the iPad and Google’s Chrome OS that allows teachers to access HMH school content, customize materials and communicate and collaborate with students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-02 00:00:00 UTC ]
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Arcadia Books has revealed veteran crime writer Paul Johnston as the novelist behind "Sam... Continue reading at The Bookseller
[ The Bookseller | 2014-07-01 00:00:00 UTC ]
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Thinking of Kickstarting a book? Follow along with this weekly diary of what works, what doesn't, and how to figure costs and navigate the Kickstarter process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
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Amazon has unveiled its long-awaited smartphone - The Fire Phone -containing an in-built Kindle... Continue reading at The Bookseller
[ The Bookseller | 2014-06-19 00:00:00 UTC ]
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Six publishers have volunteered for a night in the cells, fundraising for campaign against limits on prisoners' entitlement to booksThere's more than one sort of porridge, as any lag would tell you. Profile Books publisher Andrew Franklin opted for the lumpier kind when he volunteered to spend... Continue reading at The Guardian
[ The Guardian | 2014-06-19 00:00:00 UTC ]
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Penguin Random House's Crown Publishing Group has launched an automated system to make its ARCs directly available to bloggers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Facebook comes under fire for all manner of things -- it's just part and parcel of being a social network. When users are not up in arms at the site's privacy policies, they are found voicing their disapproval at the types of content they're not allowed to publish on their timelines. There are... Continue reading at Betanews
[ Betanews | 2014-06-15 00:00:00 UTC ]
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Two titles from The Bodley Head and a book by Stephen Hawking are on the longlist for the Royal... Continue reading at The Bookseller
[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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Authors Paul Pope, Colson Whitehead and Roz Chast are among more than 100 literary figures presenting at the 9th annual Brooklyn Book Festival, slated for September 21, 2014 at the Brooklyn Borough Hall and Plaza. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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A prominent media and advertising campaign will back Simon & Schuster's global... Continue reading at The Bookseller
[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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Titles from Bloomsbury, Atlantic Books and Serpent’s Tail have all made it on to the... Continue reading at The Bookseller
[ The Bookseller | 2014-06-04 00:00:00 UTC ]
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#atlantic books
No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Irish author Eimear McBride’s A Girl is a Half-Formed Thing (Galley Beggar/Faber &... Continue reading at The Bookseller
[ The Bookseller | 2014-06-04 00:00:00 UTC ]
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Penguin Random House has introduced its newly designed logo, replacing the interim PRH logo which has been in place for the past 11 months, since the merger was made official. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
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Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today.... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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Penguin Random House has unveiled its new global logo, a wordmark design described as delivering... Continue reading at The Bookseller
[ The Bookseller | 2014-06-03 00:00:00 UTC ]
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