Octopus is rolling out a guerilla marketing campaign for Women Don’t Owe You Pretty, as the debut feminist memoir's sales exceed 100,000 copies through UK Bookscan in its first six months. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-12-07 02:21:29 UTC ]
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As CEO and founder of Bright Business Media LLC, and publisher of award-winning Smart Meetings, Marin has more than 22 years of experience in the travel meetings industries. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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As the SVP/Group Publisher of Better Homes and Gardens, Chris Guilfoyle is responsible for-and excels at-growing advertising for Meredith's flagship brand. Guilfoyle is an expert at leveraging women's lifestyle across multiple categories, including retail, shelter, food and beauty. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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#flagship brand
Writing on the blog Love German Books, translator Katy Derbyshire makes the call for a prize honoring women authors in translation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-01 00:00:00 UTC ]
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The Organisation for Economic Co-operation and Development (OECD) has released new proposals to... Continue reading at The Bookseller
[ The Bookseller | 2014-09-16 00:00:00 UTC ]
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#development oecd
Save the Children says it will address the issue of dyslexia through its Read On. Get On.... Continue reading at The Bookseller
[ The Bookseller | 2014-09-11 00:00:00 UTC ]
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In a move designed to attract and support children’s book authors and self-publishers, Amazon has launched KDP Kids, a children's-focused illustrated and chapter book category in the Kindle Store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-04 00:00:00 UTC ]
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Most organizations share or publish files in some form or another, whether internally or externally, but once content is out there it's difficult to know who's reading it or how it's being used. The latest product announcement from cloud collaboration specialist Huddle addresses this by... Continue reading at Betanews
[ Betanews | 2014-08-28 00:00:00 UTC ]
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#large organizations
The Brookline Village, Mass.-based press has completely revised its first ring-bound cookbook, even removing the rings. It now weighs in at 7.5 pounds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-28 00:00:00 UTC ]
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A novel inspired by the daily toil of a shepherdess and a biography of a Booker prize-winning author win the UK's oldest literary awards. Continue reading at BBC News
[ BBC News | 2014-08-24 00:00:00 UTC ]
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Organizers of INSPIRE! Toronto's new book fair announced star author lineup they hope will draw crowds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-21 00:00:00 UTC ]
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Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller
[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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Barnes & Noble unveiled the Galaxy Tab 4 Nook, a 7-inch tablet cobranded with hardware manufacturer Samsung Electronics, at a press conference at the B&N Union Square store in Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-20 00:00:00 UTC ]
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The Delta Faucet Company has launched a new, cross-platform marketing campaign called HappiMess. In addition to airing on network television and cable programming, and appearing in Southern Living, HGTV, and Real Simple magazines, HappiMess' campaign will have a heavy digital presence.... Continue reading at AdWeek
[ AdWeek | 2014-08-12 00:00:00 UTC ]
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Now that the campaign has been launched, it's time for the next and longest phase of a Kickstarter campaign: using email, media contacts and social media to promote it. Also known as “30 days of obsessive compulsive disorder and stress.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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#kickstarter campaign
The prime minister David Cameron has refused to meet with campaigners and authors seeking to... Continue reading at The Bookseller
[ The Bookseller | 2014-08-01 00:00:00 UTC ]
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#authors seeking
Author Kathy Lette has accused the Man Booker judges of having "written off" women... Continue reading at The Bookseller
[ The Bookseller | 2014-07-29 00:00:00 UTC ]
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Nearly 900 authors across world back criticism of online retailer's business tactics in ebooks dispute with US publisher HachetteThey include some of the biggest literary names on the planet, among them Stephen King, Donna Tartt, Paul Auster, James Patterson and John Grisham; a Pulitzer prize... Continue reading at The Guardian
[ The Guardian | 2014-07-25 00:00:00 UTC ]
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Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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#drive sales
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Here's the author's step-by-step guide to getting your campaign set up on the Kickstarter website, quirks and all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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#step-by-step guide
Amazon entered the ebook subscription market Friday by launching Kindle Unlimited, a Netflix-like subscription service for ebooks available for $9.99 a month. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-07-18 00:00:00 UTC ]
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#subscription service