NRA says ad firm stole its thumb drive as legal duel escalates

The National Rifle Association’s escalating legal feud with its longtime public-relations agency has taken a bizarre turn, with the gun lobby claiming that the PR firm stole a confidential PowerPoint presentation detailing its courtroom strategy. The new controversy centers on an April 29 executive session at the gun lobby’s annual meeting in Indianapolis. During the presentation, outside attorney William Brewer used PowerPoint slides to brief NRA directors on his firm’s strategy for pursuing a pending lawsuit against the marketing firm, Ackerman McQueen. Then came the alleged subterfuge: An employee of Brewer gave a thumb drive with the PowerPoint file to an audio-visual assistant at the meeting so he could load it onto a laptop computer to display. That AV man was an employee of Ackerman McQueen, who later “absconded with a digital copy of the presentation,” according to an NRA filing Thursday in Virginia state court. After an employee of Brewer’s firm realized the laptop was gone, he called the Ackerman employee, who said he had deleted the presentation, according to the filing. But two weeks later, Ackerman’s law firm notified an NRA attorney that he was in possession of not one but two thumb drives containing the PowerPoint. He said no one at his firm reviewed the document because it appeared confidential. He offered to destroy or deliver the drives. The NRA isn’t satisfied. It filed an emergency motion seeking to halt the lawsuit until it gets to the bottom of... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-24 23:29:03 UTC ]
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The paltry price paid for Unruly rattles the consolidating ad tech market

The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-07 05:00:57 UTC ]
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Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek

[ AdWeek | 2020-01-06 14:18:42 UTC ]
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Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week

[ Media Week | 2020-01-06 09:49:13 UTC ]
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Rakuten OverDrive in buyout deal with KKR investment firm

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[ The Bookseller | 2019-12-26 15:47:15 UTC ]
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Equity Firm Agrees to Buy OverDrive

The private equity firm KKR has signed a definitive agreement to acquire OverDrive in a deal announced on Christmas Eve. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-26 05:00:00 UTC ]
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Book of Lists: Firms prepare for an uptick in bankruptcies

In the Dec. 23 print edition of the Book of Lists, you’ll find hundreds of CEOs, presidents and other top executives listed alongside the organizations they run. Even more business leaders are... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-12-23 17:10:02 UTC ]
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Book of Lists: Accounting firms struggling to interpret new rules

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[ Crains New York | 2019-12-23 17:05:52 UTC ]
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Knights Of Christmas ad hits 100,000 views

​Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views.  Continue reading at The Bookseller

[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value

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[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
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Happy 25th anniversary, banner ads -- now it’s time to retire

While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age

[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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Trump’s legal strategy: If you can’t beat the case, beat the system

James D. Zirin explains how Trump, throughout his life, has either ignored the law or used it as a weapon. Continue reading at The Washington Post

[ The Washington Post | 2019-11-22 13:00:00 UTC ]
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As you sit in traffic, turn up the volume on works by Elizabeth Strout, Amy Waldman and T.J. Stiles Continue reading at The Washington Post

[ The Washington Post | 2019-11-19 16:37:42 UTC ]
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Authors call out John Lewis for 'similarities' between Christmas ad and children's books

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[ The Bookseller | 2019-11-18 10:24:18 UTC ]
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Nestlé Is Doubling Down on Ad Tech

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[ AdWeek | 2019-11-13 11:00:00 UTC ]
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[ AdWeek | 2019-11-11 16:49:21 UTC ]
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Trump insider’s exposé faces legal threats from Washington

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[ The Guardian | 2019-11-05 13:15:37 UTC ]
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At Frankfurt: Firming Up the IPA-APNET Collaboration for Africa

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[ Publishing Perspectives | 2019-10-24 08:09:15 UTC ]
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Natural Light Seltzer runs first TV ads as it chases market leader White Claw

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[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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Australian online retailers drop Catch and Kill following legal threats

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[ The Bookseller | 2019-10-18 08:21:31 UTC ]
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Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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