Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game

Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all advertisers and publishers after a limited launch at April's F8 developers conference. Facebook said Shazam, the app that identifies songs, increased its ad revenue by 37 percent just by plugging into the Audience Network. Also, Glu Mobile made twice as much money from ads on the Audience Network compared to the price commanded from other mobile ad networks. The Kardashian game has been a hit since launching and is said to be on pace to tally $200 million in ads and in-app purchases. In fact, probably not coincidentally, just yesterday the Kardashian game launched as an app within Facebook. The game is all about dating your way to the top of Hollywood. As for Facebook, its Audience Network is helping the site expand to mobile advertising outside its own walls. Last week, Facebook launched an ad server, Atlas, that would help advertisers target ads across the Web using the social network's unique personal data. The Audience Network started with just app-install ads, but it's branching out with new formats, including link ads, "meaning any advertiser can use the network to drive traffic to its mobile website," Facebook stated in its announcement today. Facebook said advertisers are... Continue reading at 'AdWeek'

[ AdWeek | 2014-10-07 00:00:00 UTC ]
News tagged with: #ad revenue #in-app purchases #mobile advertising #ad server #drive traffic #mobile website

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Facebook pulls Walmart and P&G ads for lacking 'political' labeling

UPDATE: After this article was published, Facebook reversed its decision that the Walmart ad was political and required a "paid for by" disclosure. "The aim of this policy and authorization process is increased authenticity for political ads on Facebook," a spokeswoman said in an email. "It... Continue reading at Advertising Age

[ Advertising Age | 2018-06-30 00:00:00 UTC ]
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Facebook quiz app maker exposed data on over 120 million users

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[ Engadget | 2018-06-29 00:00:00 UTC ]
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Facebook tweaks political ads policy, but not enough to satisfy irate publishers

Facebook is standing by its policy to include news publishers’ promoted stories in a political ad archive, disappointing publishers. The post Facebook tweaks political ads policy, but not enough to satisfy irate publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-28 00:00:00 UTC ]
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Facebook Won’t Exclude News Publishers From Its Political Ads Policy

Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and... Continue reading at AdWeek

[ AdWeek | 2018-06-15 00:00:00 UTC ]
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Facebook, New York Times Execs Get Into Heated Debate Over Ad Policy

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[ AdWeek | 2018-06-15 00:00:00 UTC ]
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Facebook won't exempt publishers from new political ad policy

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[ Engadget | 2018-06-14 00:00:00 UTC ]
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Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

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[ Digiday | 2018-05-25 00:00:00 UTC ]
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How Kiplinger uses Facebook ads to grow its newsletters

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[ Digiday | 2018-05-25 00:00:00 UTC ]
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Facebook Says It Deleted 865 Million Posts, Mostly Spam

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[ The New York Times | 2018-05-16 00:00:00 UTC ]
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Facebook has already removed 583 million fake accounts this year

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[ Engadget | 2018-05-15 00:00:00 UTC ]
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More Facebook videos will get pre-roll ads soon

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[ Engadget | 2018-04-21 00:00:00 UTC ]
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Up to 87 million Facebook users affected in privacy scandal

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[ Digiday | 2018-02-19 00:00:00 UTC ]
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Giant advertiser Unilever threatens to pull its ads from Facebook and Google over 'toxic content'

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Why You Should Be Prepared for Facebook Ad Prices to Rise

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With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers

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Facebook shares tumble after changes to its News Feed that could shrink ad revenue

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How Facebook Ads Are Helping These 2 Retailers Reach New Audiences

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