No, Organic Content Isn’t Dead: It Just Has a New Purpose

You probably heard that Facebook is testing a separate feed where only promoted content appears alongside posts from friends and family. While the test is small (six countries) and only applies to publishers, I've been inundated with "organic is dead" emails, tweets and posts from clients, co-workers and industry thought leaders. Reality check: Even if... Continue reading at 'AdWeek'

[ AdWeek | 2017-11-09 00:00:00 UTC ]
News tagged with: #reality check

Other news stories related to: "No, Organic Content Isn’t Dead: It Just Has a New Purpose"


Purpose driven

Brand has always been a complex thing in the book world. Most publishers lack widespread brand recognition beyond the industry, with the obvious exception of Penguin. Many prefer to dilute their brand with numerous sub-brands in the form of imprints, rather than consolidate under one bigger... Continue reading at The Bookseller

[ The Bookseller | 2021-03-11 13:19:53 UTC ]
More news stories like this | All news stories tagged with: #book world


Maryland Legislature Passes Law Supporting Library Access to Digital Content

The Maryland legislature this week became the first to pass legislation that would ensure libraries can license digital content that is available to consumers. Similar legislation is pending in New York and Rhode Island. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #libraries #digital content #rhode island #ensure libraries


Question of the Day: How did data shape content creation in a year of change?

In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of... Continue reading at Digiday

[ Digiday | 2021-03-10 02:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing summit #vice president #create content #ways publishers #post question


Tony Hendra, a Multiplatform Humorist, Is Dead at 79

He took his British brand of satire to nightclubs, TV, film (“This Is Spinal Tap”) and National Lampoon. But a memoir led to a sex-abuse accusation. Continue reading at The New York Times

[ The New York Times | 2021-03-05 19:48:46 UTC ]
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Transplant an organ? Why not an entire body?

Surgeon Robert White’s experiments raised moral and philosophical issues, writes Brandy Schillace. Continue reading at The Washington Post

[ The Washington Post | 2021-03-05 13:00:00 UTC ]
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Isabel Allende isn't passing the feminist torch — she's sharing it

The bestselling novelist, subject of an upcoming HBO Max biopic and author of the new memoir 'The Soul of a Woman' discusses aging, feminism and home. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-02-24 17:00:12 UTC ]
More news stories like this | All news stories tagged with: #memoir #bestselling novelist


Beat poet, publisher Lawrence Ferlinghetti dead at 101

Poet, publisher and bookseller Lawrence Ferlinghetti, who helped launch and perpetuate the Beat movement, has died. He was 101.  Continue reading at CBC

[ CBC | 2021-02-23 20:10:42 UTC ]
More news stories like this | All news stories tagged with: #bookseller #helped launch


DoubleVerify: Inflammatory and Misleading Content Spiked 83% Year Over Year Last November

Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates, and digital media analytics, data and measurement platform DoubleVerify released a new report that examined three of the most important... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:05:16 UTC ]
More news stories like this | All news stories tagged with: #digital media #presidential election


‘True Believer’ tries to capture Stan Lee. It isn’t easy.

“Stan Lee’s story is where objective truth goes to die,” writes biographer Abraham Riesman. Continue reading at The Washington Post

[ The Washington Post | 2021-02-18 13:35:36 UTC ]
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Google will pay News Corp outlets for using their content

Google has signed a three-year agreement to carry content from News Corp publications. In the US, UK and Australia, Google’s News Showcase will now feature stories from The Wall Street Journal, MarketWatch and other outlets. The financial terms of th... Continue reading at Engadget

[ Engadget | 2021-02-17 18:42:24 UTC ]
More news stories like this | All news stories tagged with: #news corp #financial terms #three-year agreement


Publish with Passion and Purpose at Radius Book Group

Founded five years ago as a home for entrepreneurial authors, Radius Book Group has published dozens of successful nonfiction books. (Sponsored.) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-15 05:00:00 UTC ]
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Larry Flynt, controversial porn publisher who pushed limits of free speech, dead at 78

Hustler magazine publisher Larry Flynt Jr., the self-described "smut peddler who cares" who used his pornography empire and flair for the outrageous to push the limits of free speech, has died at the age of 78. Continue reading at CBC

[ CBC | 2021-02-11 02:25:53 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital publisher #directly resembles #online content #stores appeared


‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital publisher #directly resembles #online content #stores appeared


Organization Advocating Against Gun Violence Launches Book Club

Everytown for Gun Safety is launching, through its grassroots division Moms Demand Action, a book club for its six million supporters intended to inform them about movements intersecting with their own advocacy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #book club


Germany’s Bookwire and Denmark’s Saga Egmont: Spanish-Language Content

Distributor Bookwire and digital publisher Saga Egmont partner to make thousands of Spanish-language ebooks and audiobooks available. The post Germany’s Bookwire and Denmark’s Saga Egmont: Spanish-Language Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-28 18:48:43 UTC ]
More news stories like this | All news stories tagged with: #digital publisher #egmont #ebooks #spanish-language content #saga egmont #post germany


New Nonprofit to Advocate for Digital Content in Libraries

Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital content #e-book #libraries #print materials #e-book licenses


Dead Ink bags Missouri's dystopian debut

Dead Ink Books and Farrar Straus & Giroux (FSG) are to publish Missouri Williams’ "brilliant and depraved" debut novel The Doloriad next year, with FSG's MCD imprint publishing in the US.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-15 03:38:21 UTC ]
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Read Harder: An Own Voices YA Book With a Black Main Character That Isn’t About Black Pain

We've got books for the Read Harder task asking you to read an own voices YA book with a Black main character that isn't about Black pain. Continue reading at Book Riot

[ Book Riot | 2021-01-07 11:30:00 UTC ]
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Verizon, Hearst reach agreement that will keep WBAL content on Fios | COMMENTARY

Agreement on retransmission fees will allow Baltimore area Verizon Fios subscribers to continue to see WBAL-TV and NBC content. Continue reading at Baltimore Sun

[ Baltimore Sun | 2021-01-01 14:23:03 UTC ]
More news stories like this | All news stories tagged with: #hearst