No, Organic Content Isn’t Dead: It Just Has a New Purpose

You probably heard that Facebook is testing a separate feed where only promoted content appears alongside posts from friends and family. While the test is small (six countries) and only applies to publishers, I've been inundated with "organic is dead" emails, tweets and posts from clients, co-workers and industry thought leaders. Reality check: Even if... Continue reading at 'AdWeek'

[ AdWeek | 2017-11-09 00:00:00 UTC ]
News tagged with: #reality check

Other news stories related to: "No, Organic Content Isn’t Dead: It Just Has a New Purpose"


European Commission : 10 Facts About Media and Content Industries

10 facts about media and content industries 1. Digitization has increased book sales. Expenditure on electronic books almost doubled each year in 2006-2010 but still amounts to only 3% of global book sales. Forecasts however predict that reve ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #electronic books #european commission


Hearst Pulls Content From Multiple Titles for Holiday eBook

Hearst Magazines has announced the release of a new ebook aimed at the holiday chef. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hearst magazines #multiple titles


iBookstore lines its shelves with paid content in New Zealand, 17 Latin American countries

iDevice owners in New Zealand and 17 Latin American countries are no longer restricted to a diet composed of free content when it comes to their respective iBookstores. A quick search of the storefronts will reveal virtual shelves stocked with paid-content that haven't yet found their way to the... Continue reading at Engadget

[ Engadget | 2012-10-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #price tags #el salvador #dominican republic #costa rica #quick search #free content


Content Newswire NewsCred Buys Cloud Publisher Daylife

NewsCred is a media upstart that offers a one-stop shop for high quality content from the likes of the Economist and Bloomberg. After relaunching less than a year ago with a $4 million investment, the company’s technology-driven syndication ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #one-stop shop


Fortune Relaunches iPad App With Free, Paid Content Mix

In an effort to gain subscribers, Fortune has relaunched its iPad app with a mix of free and paid content. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #paid content


Sharethrough Promises Video Ads That Look Like Content

The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek

[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #$40 million #thought catalog #target audience #including titles


Orion Children's Books signs another Deadly title

Orion Children's Books has acquired a new title by wildlife expert and adventurer, Steve... Continue reading at The Bookseller

[ The Bookseller | 2012-09-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #wildlife expert #orion children


BiblioBoard: New Sales Channel for Digital Content

Created by the founders of BookSurge, the print-on-demand vendor acquired by Amazon, BiblioBoard is a new app and e-publishing platform that offers a library of public domain content bundled into subject category anthologies. The BiblioBoard app offers these BiblioLife anthologies at different... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publish content #digital content #sales channel


French Media Sites Demand Google Pay for Using Their Content

Publishers want a slice of Google ad revenue. France's major online newspaper publishers have called for a new legislation which will ensure internet search engines including Google have to pay them for using their published content. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #including google #published content


Tesco recruits Andy McNab's ebook firm Mobcast to help win the Supermarket content war

Hot on the heels of purchasing Blinkbox and Peter Gabriel's WE7, Tesco has purchased Andy McNab's ebook publishers, Mobcast. It seems clear that the British supermarket heavyweight is currently engaged in a phony war with rival Sainsburys, which snapped up Rovi, Global Media Vault and Anobii for... Continue reading at Engadget

[ Engadget | 2012-09-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook publishers #peter gabriel


B&N Will Rise or Fall with Content

While Barnes & Noble has created lots of buzz and headlines with its Nook e-reading devices, its future profitability lies in the sale of content. That was the message CEO William Lynch delivered to analysts last week in a conference call discussing first-quarter results. Improved gross... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-reading devices #barnes noble #device sales #increased sales #lynch noted


For DRM-Free Content, Look for the New FSF Logo

This new label from the Free Software Foundation aims to help buyers find ebooks and other media distributed without digital rights management restrictions. Continue reading at PC World

[ PC World | 2012-08-22 00:00:00 UTC ]
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Are Tablet-Only Publications Dead?

Is there a future for tablet-only publications? The last few weeks have cast an ominous shadow over this niche industry following substantial staff cuts at News Corp.'s The Daily and a decision by the Huffington Post to give up on charging for its iPad magazine after just five issues. While... Continue reading at AdWeek

[ AdWeek | 2012-08-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #compelling reason #media company


Schnittman: in-house expertise 'unnecessary' for alternative content

Hachette Book Group USA sales and marketing chief Evan Schnittman has said publishers need to... Continue reading at The Bookseller

[ The Bookseller | 2012-08-08 00:00:00 UTC ]
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London's high street 'dead' as Games hit trade

Retailers have spoken of “dead” high streets in London as shoppers avoid the West End... Continue reading at The Bookseller

[ The Bookseller | 2012-07-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #west end #high street


Google's Nexus 7 Tablet Will Lack Some Content In UK

News updates all day from Fast Company.One of the advantages that Google's Nexus 7 tablet may have over its Amazon rival the Kindle Fire is that Google wants to push it out internationally sooner, whereas Amazon is overly US-centric now. But it's emerged that when the Nexus hits British shores,... Continue reading at Fast Company

[ Fast Company | 2012-07-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #itunes store #kindle fire #fast company


SmartMoney Chops Its Dead-Tree Version

After 20 years on the newsstand, SmartMoney will end print publication with its September issue and go all digital. Dow Jones, which owns the site (and this one as well), said the print publishing schedule just couldn't keep up with volatile market news. Continue reading at AllThingsD

[ AllThingsD | 2012-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #dow jones #september issue


4 Ways Publishers are Using TinyPass for Paid Content

When Google gave up on its One Pass paid content system last month, RR Donnelley’s Press+ strengthened its standing as the paid content platform of choice for a growing number of news publishers. However, with audience revenue models evolvi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news publishers #growing number #paid content


Original Content: The Good, the Bad and the Ugly

Digs, Meredith Video Studios  DIY-centric programs like Ready, Set, Celebrate (instructions for throwing offbeat soirees like a “We Hate the Kardashians Party”), Craft and Burn (a sort-of-scripted series about a destructive crafting habit) and Extreme Craft Challenge (ever wondered how to... Continue reading at AdWeek

[ AdWeek | 2012-05-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #wasting time


HP takes print away from town for seven days, laughs at 'print is dead' claim

With ebooks and digital subscription of magazines and newspapers becoming the new hot, many are sending off the message that print is gradually losing or has even already lost to its digital counterpart, while others argue that print is far from dead. Needless to say, being one of the leading... Continue reading at Engadget

[ Engadget | 2012-05-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #guggenheim museum