You probably heard that Facebook is testing a separate feed where only promoted content appears alongside posts from friends and family. While the test is small (six countries) and only applies to publishers, I've been inundated with "organic is dead" emails, tweets and posts from clients, co-workers and industry thought leaders. Reality check: Even if... Continue reading at 'AdWeek'
[ AdWeek | 2017-11-09 00:00:00 UTC ]
News tagged with:
#reality check
The second half of our report from the 2015 East Africa Digital Reading Summit in Kenya looks at efforts to develop and distributing more local digital content. The post Kenya Fights to Foster More Digital Content Creation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-01 00:00:00 UTC ]
More news stories like this |
Snapchat’s enabling its publishing partners to promote their channels on Facebook and Twitter with links directly to their content, the company said today. The media partners, which include Hearst, IGN, Vox, BuzzFeed, CNN and Vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#media partners
Media consumers who prefer native digital content now make up nearly half the audience for entertainment in developed markets and more than a third of the audience for publishing and online services. In developing markets, those shares are slightly lower but trending in the same direction, Bain... Continue reading at Advertising Age
[ Advertising Age | 2015-11-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online news
#media companies
#mobile channels
On Snapchat's Discover feature, users get quick app access to a wide variety of mobile video channels from the likes of CNN, Vice, Buzzfeed and a dozen other media brands. Starting Friday, U.S. users get an option just for the holidays.Online publishing and retail start-up Brit + Co will deliver... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online publishing
#media brands
#wide variety
#discover feature
#brit +
#snapchat plans
UK publishers exhibiting at the third Shanghai International Children's Book Fair last week reported very busy schedules, with Chinese publishers looking overwhelmingly for series, in either fiction or non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2015-11-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#chinese publishers
#busy schedules
#shanghai children
#book fair
Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed... Continue reading at Digiday
[ Digiday | 2015-11-16 00:00:00 UTC ]
More news stories like this |
Many "Walking Dead" fans have been moping about over the past few weeks due to an unexpected and violent character death. Now the recent casting news of actor Jeffrey Dean Morgan has readers of the comic books in a tizzy. Hero Complex can confirm that Morgan has been officially cast in the role... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hero complex
#comic books
#walking dead
“The Walking Dead” has cast Jeffrey Dean Morgan as the villain Negan, Variety has confirmed.Negan is one of the comic book series’ biggest baddies — the leader of the Saviors. He’s expected to make his grand debut at the end of the show’s current sixth season and then return in season seven.... Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-11-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#walking dead
In the future, we may remember 2015 as the year when content fragmentation hit the mainstream. Facebook Instant Articles (or Facebook IA in the interest of brevity), Snapchat Discover, Apple News, Twitter Moments, and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#apple news
#snapchat discover
When book publishers must compete with other media for readers' attention, publishers should have a clear vision for their business and titles. The post The Profit of Publishing with Purpose appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#clear vision
#book publishers
Snapchat's retreat from home-grown content reflects an inherent tension between platforms and publishers. The one-to-one messaging app has been courting traditional publishers and everyday people to post directly on the platform, but at the same time, like other platforms, it’s trying to create... Continue reading at Digiday
[ Digiday | 2015-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#losing proposition
#user base
#mixed results
#messaging app
#original content
The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#native advertising
Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad... Continue reading at Advertising Age
[ Advertising Age | 2015-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#day job
#traditional media
The founder of the global News Corp. media empire, Rupert Murdoch, is suggesting that President Obama isn't a "real black president." Murdoch was praising Republican presidential candidate Ben Carson and his wife on Twitter on Wednesday evening when he wrote: "Ben and Candy Carson terrific. What... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#wednesday evening
#media empire
#rupert murdoch
Dan Nigloschy of codeMantra believes that now is the time for a second digital revolution in book publishing, one that takes advantage of digital agility. The post Content Will Exist in a Continuum appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book publishing
#digital revolution
#post content
In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#super bowl
#makes sense
#platform level
#jet blue
#taco bell
Facebook, Apple and other platforms are wooing publishers to distribute their articles directly in their ecosystems, and after some reluctance, publishers are clamoring to get on board. But one major publisher is sounding the warning cry: Bloomberg Media's Justin Smith said on an Advertising... Continue reading at Digiday
[ Digiday | 2015-10-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#distribution channels
#media companies
#real problem
#justin smith
#major publisher
#articles directly
#post bloomberg
Publishers are more content about how the book business is weathering the digital transition than authors, early results of the FutureBook Digital Census have found. The Digital Census, the annual tracker of the book business’ digital evolution, was launched two weeks ago and so far more than... Continue reading at The Bookseller
[ The Bookseller | 2015-09-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital evolution
#annual tracker
#digital census
#early results
#book business
#digital transition
Actress Zoe Saldana is teaming up with new millennial mom-geared network AweStruck to create digital content. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-25 00:00:00 UTC ]
More news stories like this |
Once content has been published online it's almost impossible to retain control and know who sees it or where it's distributed. A new solution from StoryCloud seeks to offer online content publishers control over how their material is consumed. Called Share By it provides user-controlled file... Continue reading at Betanews
[ Betanews | 2015-09-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#social networking
#file formats
#published online