No, Organic Content Isn’t Dead: It Just Has a New Purpose

You probably heard that Facebook is testing a separate feed where only promoted content appears alongside posts from friends and family. While the test is small (six countries) and only applies to publishers, I've been inundated with "organic is dead" emails, tweets and posts from clients, co-workers and industry thought leaders. Reality check: Even if... Continue reading at 'AdWeek'

[ AdWeek | 2017-11-09 00:00:00 UTC ]
News tagged with: #reality check

Other news stories related to: "No, Organic Content Isn’t Dead: It Just Has a New Purpose"


Industry Notes: Bookwire Partners With HarperCollins Ibérica; US Libraries Seek Non-English Content

Bookwire expands its ebook distribution business in Spain. And a new survey finds that American libraries see rising demand for non-English language content. The post Industry Notes: Bookwire Partners With HarperCollins Ibérica; US Libraries Seek Non-English Content appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #survey finds #bookwire expands


CUP launches content-sharing pilot

Cambridge University Press is launching a content-sharing pilot on its Cambridge Core platform, which will allow users and authors to share read-only versions of journal articles via a link. Continue reading at The Bookseller

[ The Bookseller | 2017-12-09 00:00:00 UTC ]
More news stories like this |


Cambridge University Press Content Sharing Platform in Pilot Launch

Cambridge University Press launches a selection of journals in its Core content sharing program, which offers subscribers read-only links. The post Cambridge University Press Content Sharing Platform in Pilot Launch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pilot launch


Publishers have 'huge opportunity' in content marketing says Chowney

There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller

[ The Bookseller | 2017-12-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #make money #publishing industry #content marketing #huge opportunity


Paid Content: The Old New Thing

Publishers are revisiting paid content models, but will they have better luck making it work this time? The post Paid Content: The Old New Thing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #paid content


With Amazon Kindle Now Turning 10, David Naggar Says Content Is Prime

On the 10th anniversary of Kindle, VP of Kindle content David Naggar looks back on the development and impact of Amazon's ebook ecosystem on book publishing. The post With Amazon Kindle Now Turning 10, David Naggar Says Content Is Prime appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book publishing #10th anniversary #david naggar #amazon kindle


Digital Publishers Find Shared Purpose at W3C Publishing Summit

Publishers, librarians, and digital leaders gathered in San Francisco last week for the W3C Publishing Summit. Participants stressed the pressing need for a common digital standard and looked to the future of digital publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishing


Video publishers on what happens after Facebook stops subsidizing video content

No one's leaving Facebook, but there might be fewer videos on the platform. The post Video publishers on what happens after Facebook stops subsidizing video content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #leaving facebook #video publishers


Magazine publishers shift to digital-oriented sales organizations

Legacy publishers have to balance the needs to sell based on ad category and still represent their titles' individuality. The post Magazine publishers shift to digital-oriented sales organizations appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #legacy publishers


The Man Booker Prize: the highs and lows of the books in contention

What a to-do there has been about this year's Man Booker Prize. First, it was the shortcomings of the longlist, which, according to Britain's Telegraph, had "overlooked some of the year's most exciting releases". Then, of course, it was all about the shortlist, which had too many Americans on... Continue reading at Stuff

[ Stuff | 2017-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #paul auster #sebastian barry


Many ‘Angles,’ Shared Purpose at NAIBA Convention

Over five hundred booksellers, authors, and publishers shared unique perspectives on bookselling at the two-day New Atlantic Independent Booksellers Association annual gathering in Cherry Hill, N.J, from October 6-8. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #october 6-8 #cherry hill #shared purpose


AMC Brings Six-Second Ads to 'The Walking Dead'

AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the... Continue reading at Advertising Age

[ Advertising Age | 2017-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #walking dead #tv networks


S.I. Newhouse Jr., Longtime Chairman of Condé Nast, Dead at 89

The magazine mogul passed away in his New York home on Sunday. The post S.I. Newhouse Jr., Longtime Chairman of Condé Nast, Dead at 89 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-10-03 00:00:00 UTC ]
More news stories like this |


Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers

Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #limited number #publishers appeared #post pivot


Miranda Kaufmann | 'I hope my book isn't the last word on this'

New research into the black population of Tudor England reveals fascinating individual stories and challenges many assumptions about the period. Continue reading at The Bookseller

[ The Bookseller | 2017-09-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book isn #miranda kaufmann


Disney streaming service bags Star Wars and Marvel content

Star Wars and the Marvel comic book movies will join Disney's upcoming streaming service, potentially giving it broader appeal beyond families with young children. Continue reading at Stuff

[ Stuff | 2017-09-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #young children #join disney #star wars


Obituary: Top Exec at Three Publishers, Howard Kaminsky, Dead at 77

Howard Kaminsky, a former president and publisher of Warner Books, Random House and William Morrow/Avon, has died. He was 77. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house


Contents of Aldiss' diaries kept secret from family

Brian Aldiss' family will first discover the “revelations” of the late writer's diaries at the same time as the rest of the world when they are revealed at a Bodleian Library exhibition. Continue reading at The Bookseller

[ The Bookseller | 2017-08-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #late writer #brian aldiss


Publisher Logos Will Help Facebook Users See Where Their Content Is Coming From

Facebook introduced an easy way for users to tell when articles in its Trending feature and search originate from publishers. Product manager Andrew Anker said in a blog post that the social network eventually intends to expand these publisher logos to "all places where people consume news on... Continue reading at AdWeek

[ AdWeek | 2017-08-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #facebook introduced #facebook users


‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher

Grindr hopes its new publishing arm can win over big brands that would otherwise steer clear of hookup apps. The post ‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-08-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #big brands #publishing arm #publisher appeared