No, Organic Content Isn’t Dead: It Just Has a New Purpose

You probably heard that Facebook is testing a separate feed where only promoted content appears alongside posts from friends and family. While the test is small (six countries) and only applies to publishers, I've been inundated with "organic is dead" emails, tweets and posts from clients, co-workers and industry thought leaders. Reality check: Even if... Continue reading at 'AdWeek'

[ AdWeek | 2017-11-09 00:00:00 UTC ]
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Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings

Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-30 00:00:00 UTC ]
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Griffiths enjoys double win at Dead Good Reader Awards

Quercus author Elly Griffiths emerged triumphant at the Dead Good Reader Awards with a double win while Clare Macintosh, C J Tudor, Lee Child and Lisa Jewell also scooped awards. Continue reading at The Bookseller

[ The Bookseller | 2018-07-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #scooped awards #lisa jewell #lee child #double win


Magic Leap signs content deal with comics giant Grant Morrison

Magic Leap has teamed up with Scotland-based Square Slice Studios, which was co-founded by comic book industry veteran Grant Morrison, to create content for its mixed reality headset. You might know the prolific writer for his work with Batman and Al... Continue reading at Engadget

[ Engadget | 2018-07-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #prolific writer #create content


Sourcing Content: Sara Sargent of HarperCollins Children’s Books on Working With Wattpad

HarperCollins Children's Books' executive editor Sara Sargent says she's 'combining a non-traditional way of sourcing books with traditional storytelling' with Wattpad. The post Sourcing Content: Sara Sargent of HarperCollins Children’s Books on Working With Wattpad appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-05 00:00:00 UTC ]
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Prosveshchenie and Pearson in Educational Content Distribution Deal in Russia

Particularly because of a new government test in English proficiency for university applicants, language education is rising in importance and demand in Russia. Prosveshchenie reports it's working with Pearson on meeting the popularity of English training. The post Prosveshchenie and Pearson in... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-02 00:00:00 UTC ]
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Digital Solutions in India 2018: Content Acquisition to Knowledge Delivery

Scholarly publishing is the bedrock of scientific communication worldwide. In the last couple of decades, we have seen scholarly publishing encountering both challenges and opportunities, much of these due to radical technological developments and new business models such as Open Access (OA). Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #business models #scholarly publishing #content acquisition #digital solutions


Spotify Taps CNE President Dawn Ostroff as Chief Content Officer | People on the Move

[caption id="attachment_81446" align="alignright" width="150"] Dawn Ostroff[/caption] Condé Nast Entertainment’s Dawn Ostroff is leaving her post as president and is heading to Spotify to take on the role of chief content officer. In her new position, Ostroff will lead Spotify’s content... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #growth strategy #michael cahill #lou ferrara #silicon valley #tech ethics #covering automation #tech reporter #economist covering #tim mahedy


The Daily Beast Will Now Offer Exclusive Content to Paying Subscribers

The Daily Beast will offer exclusive content to subscribers, joining other publishers who are betting on their audience and hoping they're loyal enough to pay for the material they post. Many publishing companies--including most recently, Bloomberg, Vanity Fair, Business Insider (and... Continue reading at AdWeek

[ AdWeek | 2018-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #business insider #vanity fair #daily beast #paying subscribers


Spotify Taps Condé Nast’s Dawn Ostroff as Chief Content Officer | People on the Move

[caption id="attachment_81446" align="alignright" width="150"] Dawn Ostroff[/caption] Condé Nast Entertainment’s Dawn Ostroff is leaving her post as president and is heading to Spotify to take on the role of chief content officer. In her new position, Ostroff will lead Spotify’s content... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #michael cahill #lou ferrara #silicon valley #tech ethics #covering automation #tech reporter #economist covering #tim mahedy


How B2B Publishers Are Driving Meaningful Engagement With Sponsored Content

One of the many goals behind ALM Media’s ongoing overhaul of its digital operations has been a desire to offer its marketing partners products that leverage new capabilities and conform to readers’ changing expectations of media brands. On the advertising side, few offerings carry more promise... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing partners #rules apply


World Industry Organizations Condemn Murder of Bangladeshi Publisher Shahzahan Bachchu

'The beautifully diverse publishing culture of Bangladesh is at risk,' says the Internaitonal Publishers Association, in condemning the shooting murder of poetry publisher Shahzahan Bachchu. 'Free expression' says PEN 'is under grave threat in Bangladesh.' The post World Industry Organizations... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-14 00:00:00 UTC ]
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'Walking Dead: The Final Season' lands on August 14th

Ahead of E3, Telltalle Games released a trailer for The Walking Dead: The Final Season. This game is the final installment in a four-part series based on the popular comic book series. The release date is August 14th; The Final Season will be availab... Continue reading at Engadget

[ Engadget | 2018-06-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #release date #final installment #final season #walking dead


Industry Notes: Asian Festival of Children’s Content; Macmillan, Binc Open Diversity Scholarships

In recognition of the Singapore Book Council's 50th anniversary, the Asian Festival of Children's Content names Singapore its 'Country of Focus.' And in the States, Macmillan and Binc open a second year of diversity-driven bookseller scholarships. The post Industry Notes: Asian Festival of... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-04 00:00:00 UTC ]
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Kobo hires Coveney as content lead

Nick Coveney, former digital innovation director at HarperCollins, has joined Kobo as publisher relations and content lead for the UK, Australia and New Zealand. Continue reading at The Bookseller

[ The Bookseller | 2018-06-01 00:00:00 UTC ]
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Kristi Charish: Strong Women and the Dead

“This is probably the biggest reading event I’ve ever attended,” says Kristi Charish, who’s coming from Canada to attend her first BookExpo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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Publishers Association Issues Statement on UK VAT for Digital Content

'It makes no sense in the modern world that readers are being penalized with an additional 20-percent VAT for choosing to embrace digital,' says the Publishers Association chief. The post Publishers Association Issues Statement on UK VAT for Digital Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #embrace digital #modern world #digital content


5 questions publishers have about Snap’s new content creator incubator

In its quest to win back the love of influencers and stay alive in Facebook’s world, Snap has created an incubator for storytellers. The post 5 questions publishers have about Snap’s new content creator incubator appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
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HBG, Amazon Partner on Narrative Content for Echo Device

In a move that shows where the future of storytelling may be headed, HBG has teamed with Amazon to create an interactive title specifically for Amazon's voice-activated digital assistant aimed at children, Echo Dot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-22 00:00:00 UTC ]
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Q&A: WSJ’s Membership GM on Why We’re Seeing More Paywalls for Digital Content

While more publishers, including Bloomberg, Vanity Fair, Business Insider and Adweek, have recently introduced paywalls, we wanted to know how one of the original digital subscription sites, The Wall Street Journal, has adapted its paywall since it launched more than 20 years ago. Gone are the... Continue reading at AdWeek

[ AdWeek | 2018-05-22 00:00:00 UTC ]
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Facebook says it wants to do right by news organizations

Back in January, Facebook announced that it would henceforth de-emphasize posts from brands and publishers in users’ news feeds in favor of ones from friends and family. Media organizations—which have long been dependent on Facebook for traffic, albeit more than a trifle embarassed by that... Continue reading at Fast Company

[ Fast Company | 2018-05-02 00:00:00 UTC ]
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