No, Organic Content Isn’t Dead: It Just Has a New Purpose

You probably heard that Facebook is testing a separate feed where only promoted content appears alongside posts from friends and family. While the test is small (six countries) and only applies to publishers, I've been inundated with "organic is dead" emails, tweets and posts from clients, co-workers and industry thought leaders. Reality check: Even if... Continue reading at 'AdWeek'

[ AdWeek | 2017-11-09 00:00:00 UTC ]
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Italy in China: Bologna Children’s Book Fair Co-Organizes Shanghai’s Fair

The China Shanghai International Children's Book Fair opens Friday under new production arrangements–after Reed's departure–with BolognaFiere as a co-organizer. The post Italy in China: Bologna Children’s Book Fair Co-Organizes Shanghai’s Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
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Dead Ink gets £66k ACE grant

Liverpool indie Dead Ink has received £66,880 from Arts Council England’s National Lottery Project Grants in support of its Publishing Step-Change project. Continue reading at The Bookseller

[ The Bookseller | 2018-11-02 00:00:00 UTC ]
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Netflix plans $2bn debt raise to fund content growth

Netflix is planning on raising $2bn (£1.5bn) through a bond offering to fund content growth. Continue reading at The Bookseller

[ The Bookseller | 2018-10-25 00:00:00 UTC ]
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Digiday Research: Publishers rely on Facebook for paid content distribution

A survey by Digiday found that 86 percent of publishers pay to distribute content on platforms. The post Digiday Research: Publishers rely on Facebook for paid content distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-17 00:00:00 UTC ]
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Dead Ink buys Lee Rourke's 'Glitch'

Independent publisher Dead Ink will publish Lee Rourke’s third novel, Glitch, about a dramatic drop in cabin pressure on a man’s flight home from America. Continue reading at The Bookseller

[ The Bookseller | 2018-10-16 00:00:00 UTC ]
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Jesse Ball | 'Let the dead be thoroughly serious. The rest of us are too busy'

We spoke to American author Jesse Ball about the inspirations behind Gordon Burn Prize-winning novel Census (Granta Books). Continue reading at The Bookseller

[ The Bookseller | 2018-10-12 00:00:00 UTC ]
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Former content moderator files lawsuit against Facebook, claims the job gave her PTSD

A woman who worked as a content moderator for Facebook has filed a lawsuit against the social media giant, claiming she developed post-traumatic stress disorder as a result of “disturbing” images the job required her to watch. The suit, filed in San Mateo County last week, alleges negligence and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-25 00:00:00 UTC ]
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SPD, CLMP Organize Indie Bookseller Small Press Support

SPD and CLMP have formed the Indie Booksellers Council, a group of 14 indie booksellers organized around boosting the sales and support of small press literary works. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
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What is experiential content and why should you care?

Digital publishers have seen the future, and it is video. That sounds remarkably overblown, as consumers are firmly saying no to video. While publishers have presented the “Pivot to Video” movement as a response to young people’s changing media consumption habits, survey data reveals that news... Continue reading at Digiday

[ Digiday | 2018-09-19 00:00:00 UTC ]
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The Rundown: What’s next for content studios?

Publishers of all stripes have flocked to content studios in recent years, at least partly in attempt to differentiate from — and diminish their reliance on — major platforms such as Facebook, Google and other intermediaries. But as these experiments begin to mature, some across the industry and... Continue reading at Digiday

[ Digiday | 2018-09-07 00:00:00 UTC ]
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New York Comic Con Adds Space for Content Creators

New York Comic Con returns with a streamlined Harvey Awards and a new anime and manga festival. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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Facebook Is Exploring a Way for Publishers to Test Different Versions of Organic Posts

Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is performing best. Lucia Moses of Digiday reported that publishers in the test group can create up to four... Continue reading at AdWeek

[ AdWeek | 2018-08-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digiday reported #including buzzfeed #publishing partners #organic posts #facebook confirmed #test group


Facebook is playing nicer with publishers by easing up on ad and content restrictions

Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #content restrictions #post facebook #facebook watch #ad inventory #publishers sell


Education Publishers Push Digital Content as the New School Year Begins

A study commissioned by Ingram finds that students delay or avoid purchasing expensive textbooks. Education publishers respond with digital textbooks. The post Education Publishers Push Digital Content as the New School Year Begins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-13 00:00:00 UTC ]
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Q&A: Hearst Magazines’ New Chief Content Officer Kate Lewis Wants to Focus on Improving Collaboration

Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be departing the company. Lewis first joined Hearst Magazines Digital Media in 2014 as vice president,... Continue reading at AdWeek

[ AdWeek | 2018-08-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #vice president #improving collaboration #hearst magazines #kate lewis


Content From a UK Award for Younger Writers, and a Prize for Authors Over 60

The Sunday Times/PFD prize for writers aged 18 to 35 opens a new resource, while the Paul Torday Prize will honor a debut novelist decades older. The post Content From a UK Award for Younger Writers, and a Prize for Authors Over 60 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-08 00:00:00 UTC ]
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Kate Lewis named chief content officer of Hearst Magazines

Hearst Magazines on Wednesday named Kate Lewis chief content officer, succeeding Joanna Coles, who left following the ascension of Troy Young to president.Effective immediately, Lewis will direct content strategy across print and digital for the company's magazine brands, oversee... Continue reading at Advertising Age

[ Advertising Age | 2018-08-08 00:00:00 UTC ]
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Watch Hearst Mags Chief Content Officer Joanna Coles exit by treadmill

The rumor that Hearst Magazines' Chief Content Officer Joanna Coles would be leaving the company broke on Friday (see this New York Post story), and it wasn't exactly a surprise (given that she was just passed over for the company's presidency). What is a surprise is how she chose to make it... Continue reading at Advertising Age

[ Advertising Age | 2018-08-07 00:00:00 UTC ]
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