You probably heard that Facebook is testing a separate feed where only promoted content appears alongside posts from friends and family. While the test is small (six countries) and only applies to publishers, I've been inundated with "organic is dead" emails, tweets and posts from clients, co-workers and industry thought leaders. Reality check: Even if... Continue reading at 'AdWeek'
[ AdWeek | 2017-11-09 00:00:00 UTC ]
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Facebook isn't just interested in cracking down on fake accounts. While discussing the firm's latest Community Standards Enforcement Report, company VP Justin Osofsky revealed during a call that the social network will run a pilot program where some... Continue reading at Engadget
[ Engadget | 2019-05-23 18:11:00 UTC ]
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Just in time for beach reading, Barnes & Noble is releasing a new Nook with a 7.8-inch screen and waterproof design. The new GlowLight Plus has the company's largest E-Ink screen to date, and as with past models users can choose between a cool wh... Continue reading at Engadget
[ Engadget | 2019-05-23 17:05:00 UTC ]
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#waterproof design
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Wouk authored million-selling books like "The Caine Mutiny" and "The Winds Of War." Continue reading at The Huffington Post
[ The Huffington Post | 2019-05-17 16:46:19 UTC ]
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It sounded dreamy. Late last year, signs of an “AltOS” mode appeared in Google code, indicating that the company was working on a way to let you dual-boot into Windows 10 on high-end Chromebooks like the Pixelbook. It was apparently too good to be true, alas, as new developments suggest that... Continue reading at PC World
[ PC World | 2019-05-16 18:03:00 UTC ]
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#initial flurry
In her mesmerizing debut novel, “Miracle Creek,” Angie Kim takes readers into the courtroom for a story of lies and a trial to find the truth. It isn’t a crime to lie. But it is a crime to lie in a courtroom. Even the smallest lie can contaminate a trial, and in “Miracle Creek,” Kim shows... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-10 18:50:00 UTC ]
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The Facebook co-founder Chris Hughes calls the company’s influence staggering and dangerous. But his solutions are incomplete and unsatisfying. Continue reading at The Atlantic
[ The Atlantic | 2019-05-09 20:14:19 UTC ]
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Imagine the novel idea of being able to read the news without a pop-up ad or a screen notification for a new email or a tweet from the White House. As some magazines have gone digital-only, other big publishers and brands have reversed course and leaned deeper into the ultimate lean back... Continue reading at AdWeek
[ AdWeek | 2019-05-07 00:00:00 UTC ]
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She served on President Obama's Advisory Council on Faith-Based and Neighborhood Partnerships. Continue reading at The Huffington Post
[ The Huffington Post | 2019-05-05 17:50:42 UTC ]
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#president obama
A new study finds that by 2050, the dead will outnumber the living on Facebook. Here’s how the company is designing user experiences to face the billions of dead users to come. By 2050, the dead will outnumber the living on Facebook. That’s a conservative estimate, according to a study... Continue reading at Fast Company
[ Fast Company | 2019-05-03 00:00:00 UTC ]
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Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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#included creatives
Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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#joy buolamwini
#todd waterbury
#radio show
#shankar vedantam
#founding director
#senior curator
#paola antonelli
#brian collins
#leland maschmeyer
#included creatives
There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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#important part
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Review of “Report on the Investigation Into Russian Interference in the 2016 Presidential Election” by Special Counsel Robert S. Mueller III Continue reading at The Washington Post
[ The Washington Post | 2019-04-19 20:30:51 UTC ]
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#mueller iii
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For your consideration: a Netflix magazine. Netflix is casting a wider net with an awards-style magazine meant to tout its productions, according to Bloomberg. The online streaming giant will reportedly launch the publication, with the working title Wide, just in time for Emmy Awards campaigning.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
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#awards season
We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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#independent sources
A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age
[ Advertising Age | 2019-04-05 00:00:00 UTC ]
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#flat fee
#digital products
Scribd Originals, which launched today, will feature new works by a range of authors that will be available exclusively to Scribd subscribers in both ebook and audiobook formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-03 00:00:00 UTC ]
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#audiobook formats
#scribd subscribers
#launched today
The Season 9 finale of "The Walking Dead" was the lowest-rated finale the show has ever had. In the Nielsen Live+Same Day ratings, Sunday's finale averaged a 1.9 rating in adults 18-49 and 5 million viewers. In fairness, that is up over 20% in both measures compared to last week's episode... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-02 15:50:00 UTC ]
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#walking dead
Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-01 00:00:00 UTC ]
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Movie-driven science fiction tops China's bestseller lists in February, and we have news on the fast rise of 'paid-for content' in China. The post China Bestsellers for February: ‘Paid-For Content’ in the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-27 00:00:00 UTC ]
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#bestseller lists
#chinese market
#china bestsellers