No, Organic Content Isn’t Dead: It Just Has a New Purpose

You probably heard that Facebook is testing a separate feed where only promoted content appears alongside posts from friends and family. While the test is small (six countries) and only applies to publishers, I've been inundated with "organic is dead" emails, tweets and posts from clients, co-workers and industry thought leaders. Reality check: Even if... Continue reading at 'AdWeek'

[ AdWeek | 2017-11-09 00:00:00 UTC ]
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Should your Digital Content be ADA Accessible?

With over 2,000 ADA website lawsuits filed last year, digital publishers should consider whether their digital content needs to comply with the Web Content Accessibility Guidelines (WCAG). Designed to make digital content more accessible to a wider range of people with disabilities, WCAG... Continue reading at Publishing Executive

[ Publishing Executive | 2019-07-19 15:07:09 UTC ]
More news stories like this | All news stories tagged with: #digital content #digital publishers #wider range

Separation of Church and State Is (Mostly) Dead in Media, Execs Say

The age-old sacred barrier that once separated media companies' editorial and sales teams has all but disappeared in the age of branded content and marketing services—and that isn't necessarily a bad thing, a panel of media-company CEOs suggested at a recent Folio:-hosted roundtable in New... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-18 17:39:35 UTC ]
More news stories like this | All news stories tagged with: #tech giants #connection point #community building #long term

Family-Owned Bonnier News Organizes for Continued Digital Growth

Lotta Edling is proud of her company’s journalistic excellence, as well as its growth in reach and digital subscription numbers Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-12 18:30:41 UTC ]
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Springer Nature extends ResearchGate content sharing pilot

Springer Nature is extending its content sharing pilot with site ResearchGate, originally launched in March, with a new phase that will see the publisher roll out four times as much content on the platform. Continue reading at The Bookseller

[ The Bookseller | 2019-07-11 04:52:05 UTC ]
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This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End

A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek

[ AdWeek | 2019-06-27 14:00:59 UTC ]
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10 Takeaways You Missed From Our Content Engagement Master Class

[caption id="attachment_160793" align="aligncenter" width="820"] Jessica Levenson and Dean Praetorius answering audience questions about SEO[/caption] On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-25 20:52:36 UTC ]
More news stories like this | All news stories tagged with: #bonnier #digital content #push notification #high priority

'Harry Potter: Wizards Unite' Isn’t the Next 'Pokémon Go.' Good

'Wizards Unite' is bloated and overly complex—but at least it's something different. Continue reading at Wired

[ Wired | 2019-06-25 11:00:00 UTC ]
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Perks, Griffiths and Koomson make Dead Good Reader Awards shortlists

Heidi Perks, Dorothy Koomson and Elly Griffiths are among 28 writers to make the Dead Good Reader Awards shortlists, following a record number of nominations. Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 02:16:00 UTC ]
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Bestselling Romance Novelist Judith Krantz Dead At 91

The author of the steamy romances "Scruples" and "Princess Daisy" sold more than 85 million books worldwide. Continue reading at The Huffington Post

[ The Huffington Post | 2019-06-24 02:34:35 UTC ]
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Facebook warns that it can’t fully solve the toxic content problem

Facebook Inc. is under pressure to rid its site of hate speech and fake news but warned it can’t build a platform impervious to human nature. “This is not a fully solvable problem,” Carolyn Everson, a vice president responsible for marketing at the social media giant, said on a panel Tuesday at... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 20:37:03 UTC ]
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How quality content separates publishers from ad streams

There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-11 04:03:29 UTC ]
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New Study Finds Google Receives an Estimated $4.7 Billion in Revenue from News Publishers’ Content

The News Media Alliance today published findings from a new study that analyzes how Google uses and benefits from news. Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-10 15:10:50 UTC ]
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A Strong Pulse for Dead Reckoning Graphic Novels

The Naval Institute Press has set a dramatic course for its graphic novel imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
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Lambda Literary 2019 Awards Issued in 24 Categories in LGBTQ+ Content

In their 31st year, the Lammys were sponsored by the Big Five publishers, independent houses, booksellers, and other retailers. The post Lambda Literary 2019 Awards Issued in 24 Categories in LGBTQ+ Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-05 05:30:38 UTC ]
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Digiday Research: Facebook still delivers the greatest reach for publisher content

Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of... Continue reading at Digiday

[ Digiday | 2019-05-29 04:01:04 UTC ]
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Magazine Media: Talking About a Better User Experience Isn’t Enough

Publishers are still challenged by digital media's limitations, but a few have found solutions. The post Magazine Media: Talking About a Better User Experience Isn’t Enough appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-28 14:20:54 UTC ]
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Nvidia's RTX Studio laptops pair fierce hardware with dedicated drivers for content creators

Intel isn’t the only chipmaker aiming to remold the PC industry to its vision. At Computex in Taiwan on Monday, Nvidia revealed RTX Studio laptops, a new initiative focused on giving content creators powerful computer hardware and rock-solid, creation-focused drivers to match.These powerful... Continue reading at PC World

[ PC World | 2019-05-27 07:30:00 UTC ]
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Facebook says it is more aggressively enforcing content rules

Facebook also said its automated detection software that eliminates illicit content is improving: It now automatically detects and removes more than half of the hate speech on its platform. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-05-23 21:53:49 UTC ]
More news stories like this | All news stories tagged with: #hate speech