Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based measurement, it will also also add broadband-only homes as part of... Continue reading at 'AdWeek'
[ AdWeek | 2021-09-21 14:38:25 UTC ]
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Sales of Charles Dickens' Great Expectations have rocketed thanks to the BBC's lavish... Continue reading at The Bookseller
[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform to connect advertisers with the Web’s top mobile publishers. Unlike an ad... Continue reading at AdWeek
[ AdWeek | 2012-01-10 00:00:00 UTC ]
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Independent Booksellers Week is to take place over the first week of July, with the Booksellers... Continue reading at The Bookseller
[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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F+W Media, a Blue Ash, Ohio-based media company serving enthusiasts in about 20 verticals including antiques and collectibles, crafts, writing and horticulture, has acquired World Tea Media, organizer of the World Tea Expo. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-10 00:00:00 UTC ]
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Orbit has acquired a standalone novel by Michael Cobley, author of the space opera trilogy... Continue reading at The Bookseller
[ The Bookseller | 2012-01-09 00:00:00 UTC ]
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Atlantic publishing director Margaret Stead has bought a debut novel set in the TriBeCa district... Continue reading at The Bookseller
[ The Bookseller | 2012-01-09 00:00:00 UTC ]
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"The TV Book Club" returns to More4 on Sunday 29th January with author S J Watson's... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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"The TV Book Club" returns to More4 on Sunday 29th January with author S J Watson's... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Books are among the items most commonly bought online, according to a report from market research... Continue reading at The Bookseller
[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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Random House Group UK m.d. Gail Rebuck has said the rules of "agent, publisher and retailer... Continue reading at The Bookseller
[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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Simon & Schuster has bought the memoir of entrepreneur and creator of the Giggly Pig sausage... Continue reading at The Bookseller
[ The Bookseller | 2011-12-14 00:00:00 UTC ]
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Indie crime specialist No Exit Press has acquired the sequel to US author James Sallis' Drive... Continue reading at The Bookseller
[ The Bookseller | 2011-12-14 00:00:00 UTC ]
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International Creative Management, which works in partnership with Curtis Brown, has been bought... Continue reading at The Bookseller
[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Literary agent Fiona Spencer Thomas has sold a thriller by Alex Churton to Anthony Cheetham's... Continue reading at The Bookseller
[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Literary agent Fiona Spencer Thomas has sold a thriller by Alex Churton to Anthony Cheetham's... Continue reading at The Bookseller
[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Amazon.com has acquired 450 titles from publisher Marshall Cavendish, marking the retailer's... Continue reading at The Bookseller
[ The Bookseller | 2011-12-07 00:00:00 UTC ]
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Bonnier Corporation, publisher of magazines including Field & Stream and Outdoor Life, has purchased four hunting expos from Mequon, Wisconsin-based Target Communications for an undisclosed sum. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-07 00:00:00 UTC ]
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The Penguin Group has bought a 45% stake in Brazil's leading trade publisher, Companhia das... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Dan Shannon, publisher of North Carolina city titles Chapel Hill and Durham Magazines, has spotted a hole in the current news publishing model. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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