News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that Facebook exempt most newspapers, news sites and magazines from the company's new political ad policies. The letter was signed by American Society of News Editors, Digital Content Next, The Association of Magazine Media, News Media Alliance and several other organization representing journalists and media."It is from our view of highest importance that the framework, which is currently being developed by Facebook, recognizes and values high-quality journalism separately and apart from political or issue-based advocacy found across the platform," the letter says. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-12 00:00:00 UTC ]
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Google, the biggest seller of online ads, has created a way for publishers to make money without ads.Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban... Continue reading at Advertising Age
[ Advertising Age | 2014-11-21 00:00:00 UTC ]
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With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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Regional newspaper publishers pool ad space to compete with tech companies such as Facebook, Microsoft and Google Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-19 00:00:00 UTC ]
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Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the... Continue reading at AdWeek
[ AdWeek | 2014-11-19 00:00:00 UTC ]
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"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
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Amazon Anonymous has raised £7,000 for a campaign urging people not to shop with Amazon this Christmas. The campaign group is asking people to sign up to its Amazon Free Challenge, where customers boycott shopping with Amazon from the 1st to the 25th of December to show the retailer that: “if... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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Facebook wants to compete with YouTube in the premium video space, so it's asking for a little help from its media company friends -- and even a few YouTube stars. The post Facebook courts publishers in looming YouTube battle appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-14 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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HBG sales fell 18% in third quarter and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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Hachette Book Group (HBG) in the US and Amazon have reached a new multi-year agreement, after months of negotiations and a very public battle. The agreement will give HBG responsibility for setting consumer prices of its ebooks, and the publisher will “benefit from better terms when it delivers... Continue reading at The Bookseller
[ The Bookseller | 2014-11-14 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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After attending the FT Business Book of the Year ceremony in London, Roger Tagholm wonders, what if novels had subtitles like business books do? The post What If Novels Were Treated Like Business Books? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-13 00:00:00 UTC ]
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Nominations for small publishers awards are closing; more awards and honors; new app brings the liturgy to Catholics on their phones; 100,000 have joined Max Lucado's Prayer Challenge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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Security firm AVG has published a new report looking at online privacy which shows the considerable amount of regret admitted by some teenagers when it comes to things they have posted online -- and the fact that seven in ten teens don’t know everyone they have befriended on social media. The... Continue reading at Betanews
[ Betanews | 2014-11-12 00:00:00 UTC ]
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Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is... Continue reading at AdWeek
[ AdWeek | 2014-11-11 00:00:00 UTC ]
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The social network seems to have decided to host content itself rather than send users to other websites Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-10 00:00:00 UTC ]
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Facebook is making it easier for users to unfollow brand and publisher pages, which will have a polarizing effect on distribution. The post What Facebook’s new unfollow feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-08 00:00:00 UTC ]
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Sophie Stericker, currently art director at Orchard Books, will next year take on the role of creative director of the newly formed Hachette Children’s Group (HCG). Hachette UK is to merge its three children’s businesses - Hachette Children’s Books, Orion Children’s Publishing and Little, Brown... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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Independent publisher Nosy Crow has published a picture book based on the John Lewis Christmas advertisement for the third time. Monty’s Christmas is a rhyming hardback picture book that tells the story of the advert, in which a young boy finds his a soulmate for his penguin. The advert... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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Open Road dodges $1 million bullet and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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