Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups

Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole experience to all their followers). So it's no wonder cookbook authors and publishers are using pop-ups and food trucks to promote their books, either by actively selling the books via those venues, or in more subtle ways. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
News tagged with: #american cities #follow trends #cookbook authors

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How Condé Nast's Food Innovation Group Plans to Take Over the 'Food Internet'

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The Beijing Cookbook Fair: Tasting the $4bn Global Cookbook Market

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With Sarah J. Maas Sales Booming, Bloomsbury Ups Its Financial Forecast

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Amazon's newest Fire HD 10 tablet falls to just $105

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