New York Times Ad Chief: Branded Content Units Coming Soon

The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce branded content units into its redesigned website, scheduled to rollout in the first quarter of 2014."As part of our redesign, there will be new ad products and at least one unit will be branded content," she said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-29 00:00:00 UTC ]
News tagged with: #growing list #traditional publishers #branded content #redesigned website #ad products

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Digital Newsstand Preps Makeover with Former Time Inc. CTO

Time Inc.’s former CTO, Abe Cytryn, is joining Magzter in the same role as the digital newsstand company preps a series of new features for both publishers and consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-10 00:00:00 UTC ]
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New York Comic Con 2014: Trajectory, Diamond Target Schools, Libraries

Trajectory and Diamond Comics Distributors announced an initiative at New York Comic Con to provide an expanded catalogue of digital comics and graphic novels to schools and libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital comics #graphic novels


Facebook's location-based ads can pitch you on the store you just walked by

If you’re like me, you might stroll past a local coffee shop or book store numerous times before you notice it’s there or go inside. Facebook thinks an ad might give that extra nudge.On Tuesday, the company began rolling out a new feature for local advertising that lets businesses target users... Continue reading at PC World

[ PC World | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local advertising #smaller businesses #revenue stream


New York-based EPS Acquired by MPS

MPS North America, a wholly owned subsidiary of Delhi-based MPS Limited, has completed the acquisition of EPS (Electronic Publishing Services). Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Hey Brands, Here Are the Do's and Don't's of Working With BuzzFeed

If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek

[ AdWeek | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #general electric #production company #media company


New York Comic Con 2014: All Our Coverage

Stay up to date on all the latest news about New York Comic Con 2014 with Publishers Weekly—daily updates, podcasts and more. We'll have exclusive interviews, photos and all the rest of the action here. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest news #exclusive interviews


Facebook Expands Mobile Ad Net to Make a Run at Google, Yahoo

Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age

[ Advertising Age | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyer #ad unit #drive traffic #mobile sites #sell ads #le monde


Facebook, armed with data, helps others show mobile ads

A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World

[ PC World | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #audience network #ad network #large number #mobile advertising


Time Inc UK almost doubles pre-tax profits

Marie Claire and NME publisher, formerly known as IPC Media, reports £21.5m profit as revenues fall 7% year on year Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire #ipc media


Canon’s New Camera Ads Focus on People, Not Products

As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek

[ AdWeek | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general manager #great job #specific product #good place #digital properties #bleacher report #display ads


Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game

Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all... Continue reading at AdWeek

[ AdWeek | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #in-app purchases #mobile advertising #ad server #drive traffic #mobile website


The Stories Keep Coming: PW Talks with Lauraine Snelling

Novelist Lauraine Snelling has authored 80 books since she began her writing career in 1982, has more than two million books in print, and has just published the first in her fifth historical series set among Norwegian immigrants to North Dakota, where her mother was born and raised: “Strong... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writing career #million books #north dakota #strong women


Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american express #mobile video


The Washington Post Takes its ‘Native’ Ads to Print

When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ad


Video Is 'Display 2.0': Marissa Mayer Woos Advertisers With the 'Yahoo Brand'

As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age

[ Advertising Age | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising week #fast company #agency executives #media platform


Honoring Women’s Books in Translation: It’s Time

Writing on the blog Love German Books, translator Katy Derbyshire makes the call for a prize honoring women authors in translation. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-01 00:00:00 UTC ]
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Publishers Diversify Their Businesses with Innovative Brand Extensions

By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products


MPA Subs Audience Data for Ad Pages

Ad pages are gone and in their place, the MPA has released collection of audience data for magazine brands across the industry. The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to t Continue reading at Folio Magazine

[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #audience data #magazine brands


Magazine Metrics Expand Beyond Ad Pages to Digital

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek

[ AdWeek | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #brenda white #managing partner #big loss #total revenue


In Shift, IAB to Grant Ad-Tech Companies Full Membership

The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on... Continue reading at Advertising Age

[ Advertising Age | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patrick dolan #digital publishers #long ago #ad prices #short period