New York Fashion Week gets a fashionable pop-up newsstand

Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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This Week's Bestsellers: February 20, 2023

Heather Gay, one of the 'Real Housewives of Salt Lake City,' makes her debut with the memoir 'Bad Mormon,' the #1 book in the Mountain region of the U.S. Plus two February book club picks hit our lists: 'Someone Else’s Shoes' by Jojo Moyes and Sadeqa Johnson’s 'The House of Eve.' Continue reading at Publishers Weekly

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Indigo website still offline nearly 1 week after cybersecurity incident

Almost a week after being hit with an apparent cyberattack, book retailer Indigo's website is still offline, leaving customers with more questions than answers. Continue reading at CBC

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Lit Hub Weekly: February 6-10, 2023

Booksellers from The Strand remember the coolest celebrity “cart shark” of them all: Television frontman Tom Verlaine. | Lit Hub Bookstores & Libraries Food as sustenance and political metaphor: How White House dinners shape presidential policy. | Lit Hub Politics “Will this book, like so... Continue reading at Literrary Hub

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Apple's AirPods Pro drop back to $199, plus the rest of the week's best tech deals

We've been keeping tabs on the best TV deals ahead of this weekend's Super Bowl, but there are plenty of noteworthy tech deals going on for those who aren't looking to overhaul their living room. Apple's AirPods Pro, for instance, are back down to an all-time low of $199, while Amazon is running... Continue reading at Engadget

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PW Picks: Books of the Week, February 13, 2023

Our favorite books coming out this week include new titles from Charles Todd, Michael Robotham, and Alexis Daria. Continue reading at Publishers Weekly

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The Week in Libraries: February 10, 2023

Among the week's headlines: The Colorado Civil Rights Division rules that a librarian who objected to censorship efforts in her library was illegally terminated; more on the College Board's questionable interactions with Florida officials; Library Journal releases its annual budget survey... Continue reading at Publishers Weekly

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This Week's Bestsellers: February 13, 2023

Jane Harper's latest Aaron Falk mystery, 'Exiles,' lands at #7 on our hardcover fiction list. Plus Read with Jenna taps Jessica George's debut, 'Maame,' and Jinger Duggar Vuolo writes of 'Becoming Free Indeed.' Continue reading at Publishers Weekly

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Book Deals: Week of February 13, 2023

Super Bowl winner Malcolm Jenkins sells a book about his life on and off the field to S&S, and Viking buys a memoir by Barbra Streisand. Continue reading at Publishers Weekly

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A New York bookfluencer launches her first bricks-and-mortar shop ... in L.A.

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What Do 10 Years of the New York Times Young Adult Bestseller Lists Say About YA?

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The Week in Libraries: Archive 2023

An annual archive of PW's library columns The Week in Libraries, updated weekly. Continue reading at Publishers Weekly

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Lit Hub Weekly: January 30-February 3, 2023

“Why I’m still on strike.” Olivia McGiff’s portraits from the HarperCollins picket line. | Lit Hub “Writers are read for how they write, not what they write about.” Henry Louis Gates Jr. on what makes a “classic” African American text. | Lit Hub Criticism How Jane Fonda somehow combined dance... Continue reading at Literrary Hub

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Even if you won't be watching the Super Bowl, you can still take advantage of the sales brands are running on home theater equipment ahead of the game. Sonos, which rarely offers discounts, just announced deals on some of their soundbars and smart speakers. TVs from Samsung are on sale too. This... Continue reading at Engadget

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This Week's Bestsellers: February 6, 2023

Mike Pompeo has the #4 book in the country with 'Never Give an Inch.' Plus 'Times' royal correspondent Valentine Low sends in the 'Courtiers,' and 'The Amish Bachelor's Bride' author Pamela Desmond Wright is among the newer names in mass market romance. Continue reading at Publishers Weekly

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PW Picks: Books of the Week, February 6, 2023

Our favorite books coming out this week include new titles from Maylis de Kerangal, Maggie Millner, and Ayọ̀bámi Adébáyọ̀. Continue reading at Publishers Weekly

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The Week in Libraries: February 3, 2023

The ALA's first in-person LibLearnX is in the books; book bans (and Florida) stay in the news; and the Urban Library Council releases a white paper addressing food insecurity in our communities. Continue reading at Publishers Weekly

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Book Deals: Week of February 6, 2023

Bestseller Kiley Reid re-ups with Putnam, two-time NBA winner Jesmyn Ward sells her first historical fiction outing to Scribner, and more. Continue reading at Publishers Weekly

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Print Book Sales Fell 4.2% Last Week

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