New Leadership for Apple's iAd?

Apple reportedly has hired Adobe exec Todd Teresi to lead its mobile iAd program. Teresi led the advertising and publishing teams at Adobe, according to his LinkedIn profile. Previous jobs include chief revenue officer at Quantcast and senior vp at Yahoo, where he ran the company's publisher network. The hire was first reported by Bloomberg, which said the news came from "three people with knowledge of the matter." An Apple spokesperson did not respond to Adweek's request for comment, but AllThingsD reported it has confirmed the news as well. Apple first launched the iAd program in June 2010, with then-CEO Steve Jobs disparaging existing mobile advertising and pointing to iAds as a way to help iPhone developers make money. While the quality of the ads was mostly praised, the program has attracted a fair amount of negative buzz—first over Apple's insistence on controlling the creative process, then on its decision to lower the minimum ad buy. The iAd program was built around Apple's acquisition of mobile advertising startup Quattro. Andy Miller, a Quattro co-founder who served as Apple's vp of mobile advertising, left in August to become a partner at Highland Capital. Before that, another co-founder Lars Albright left to create a new startup called Session M. It may not have much relevance to Teresi's hire, but it's worth noting that Apple and Adobe are at the tail end of a mobile battle, specifically over Apple's decision not to support Adobe's Flash technology on iPhones... Continue reading at 'AdWeek'

[ AdWeek | 2012-01-05 00:00:00 UTC ]
News tagged with: #creative process #worth noting #mobile browsers

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Stoltz, Pohlman Named to Abrams Editorial Leadership

At Abrams Press and the Overlook Press, Jamison Stoltz has been promoted to editorial director, and Tina Pohlman has joined as executive editor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-10 04:00:00 UTC ]
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The Apple TV 4K drops to $150, plus the best early Prime Day deals you can get

With Amazon Prime Day only a few days away, the early deals are in full swing. Prime members can pick up things like Echo Dots, Kindles, Fire TV devices and more for less right now, while anyone can pick up the latest Apple TV 4K for one of the best prices we've seen. Roku has also discounted... Continue reading at Engadget

[ Engadget | 2022-07-08 15:45:42 UTC ]
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A year on from Apple Daily’s closure, what’s left of Hong Kong’s free press?

With the newspaper’s founder and senior editors jailed, other pro-democracy media outlets shut and 1,000 journalists out of work, can press freedom survive in the territory?Read more: ‘My career is finished, my friends are in prison and I’m an alien in my city’: life after Hong Kong’s Apple... Continue reading at The Guardian

[ The Guardian | 2022-06-24 05:01:07 UTC ]
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The Apple TV 4K drops to $130, plus the rest of the week's best tech deals

If you're still hunting for the perfect gift for dad ahead of Father's Day this weekend, a bunch of our favorite gadgets are on sale right now. The Apple TV 4K remains discounted to $130, its cheapest price yet, and a couple of colors of the AirPods Max are $120 off. Amazon's Fire tablets and... Continue reading at Engadget

[ Engadget | 2022-06-17 15:30:52 UTC ]
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What's Next for Library Leadership

At the U.S. Book Show, a panel of library leaders weighed in on Covid-19, diversity, literacy, e-books and more Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-10 04:00:00 UTC ]
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A book on leadership that offers real leaders, not abstract theories

There's no universal model of leadership, David Gergen argues, presenting an array of examples to inspire readers. Continue reading at The Washington Post

[ The Washington Post | 2022-06-03 12:00:43 UTC ]
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The dynamo and the dreamer: Two men behind Apple’s recent boom

Author Tripp Mickle believes that to grasp Apple’s success after Steve Jobs, one must understand the chemistry — and tension — between Tim Cook and Jony Ive. Continue reading at The Washington Post

[ The Washington Post | 2022-06-03 12:00:16 UTC ]
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It's time for Alberta's United Conservative Party to focus on uniting following leadership review

One of the first steps of healing the divisions within the United Conservative Party is to welcome MLAs Todd Loewen and Drew Barnes back into the fold, says Michael Solberg. Continue reading at CBC

[ CBC | 2022-05-25 10:00:00 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Apple discontinues its last iPod

Apple just marked the end to one of the most important product lines in its history. The company has discontinued the iPod touch, which will only be available in stores "while supplies last." Not surprisingly, the company maintained that the "spirit of iPod" continues in other products,... Continue reading at Engadget

[ Engadget | 2022-05-10 16:14:33 UTC ]
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Apple's third-gen AirPods drop to $150, plus the rest of the week's best tech deals

A number of gadgets remain on sale as we head into the holiday weekend. Apple's latest AirPods remain $30 off and down to $150, and you can pick up the AirPods Pro for $175. Certain colors of the Apple Watch Series 7 are on sale for as low as $313, plus you can save on a bunch of Surface devices... Continue reading at Engadget

[ Engadget | 2022-04-15 15:45:19 UTC ]
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'Slow Horses' makes me glad I forgot to cancel Apple TV+

Confession time: I’d never read any John LeCarré until after I’d seen the 2011 film of Tinker Tailor Soldier Spy. It’s a brilliant movie, and one that sent me scuttling to read the Karla trilogy and then watch the two excellent Alec Guinness adaptations. After devouring the first two episodes of... Continue reading at Engadget

[ Engadget | 2022-04-07 16:00:47 UTC ]
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Apple Books Bestsellers: Bridgerton Reigns Supreme

While Lisa Scottoline's 'What Happened to the Bennetts' came in at #1 this week, five of Julia Quinn's Bridgerton books entered the list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-05 04:00:00 UTC ]
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Apple's AirPods Pro drop to $175, plus the rest of the week's best tech deals

A slew of gadgets went on sale this week and many remain discounted as we head into the weekend. A number of Apple devices are on sale right now, including the AirPods Pro for $175, the iPad mini for $459 and the new iPad Air with the M1 chipset for $570. Elsewhere, Amazon's Fire HD 8 table is... Continue reading at Engadget

[ Engadget | 2022-03-25 15:45:31 UTC ]
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The Morning After: What to expect from Apple's Peek Performance event

Apple is holding its first virtual event of the year on March 8th, and to be honest, I’ve heard rumors about this date for weeks. And don’t get me started on the leaky product selection expected to debut tomorrow at 1 PM ET / 10 AM PT / 6 PM GMT.EngadgetThe first major announcement is likely to... Continue reading at Engadget

[ Engadget | 2022-03-07 12:28:10 UTC ]
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Frankfurter Buchmesse Leadership: ‘Great Dismay’ for Ukraine

Frankfurt's team notes that some 250 German titles have been translated into Ukrainian in the last three years. The post Frankfurter Buchmesse Leadership: ‘Great Dismay’ for Ukraine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-24 14:01:06 UTC ]
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Leadership Change at Maria B. Campbell Associates

On April 1, Agnes Ahlander Turner will take over as president of the scouting agency, while founder Maria Campbell assumes the role of executive chairman. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
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Publisher Trade Group Letter Calls Out Apple and Google App Stores in Antitrust Bills

Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee advocating for two bills that would curtail the dominance of tech giants in the U.S. The Open App Markets... Continue reading at AdWeek

[ AdWeek | 2022-02-22 22:10:40 UTC ]
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New leadership team at The FLIP as co-founders step down

Cassie Rocks, Farzana Khan, Hannah Beeson, Omara Elling-Hwang (pictured) and Yanmin Zhuchen will take over the running of The FLIP (Female Leadership in Publishing) platform later this month. Continue reading at The Bookseller

[ The Bookseller | 2022-01-09 18:47:31 UTC ]
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Apple's latest AirPods drop to $140, plus the rest of the week's best tech deals

With Christmas right around the corner, now's the time to make sure you have all your gifts in check and grab any last-minute holiday gifts you may need. Thankfully, there remain a good number of tech deals available, and a good portion of them are still slated to arrive before the holiday if... Continue reading at Engadget

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