Apple reportedly has hired Adobe exec Todd Teresi to lead its mobile iAd program. Teresi led the advertising and publishing teams at Adobe, according to his LinkedIn profile. Previous jobs include chief revenue officer at Quantcast and senior vp at Yahoo, where he ran the company's publisher network. The hire was first reported by Bloomberg, which said the news came from "three people with knowledge of the matter." An Apple spokesperson did not respond to Adweek's request for comment, but AllThingsD reported it has confirmed the news as well. Apple first launched the iAd program in June 2010, with then-CEO Steve Jobs disparaging existing mobile advertising and pointing to iAds as a way to help iPhone developers make money. While the quality of the ads was mostly praised, the program has attracted a fair amount of negative buzz—first over Apple's insistence on controlling the creative process, then on its decision to lower the minimum ad buy. The iAd program was built around Apple's acquisition of mobile advertising startup Quattro. Andy Miller, a Quattro co-founder who served as Apple's vp of mobile advertising, left in August to become a partner at Highland Capital. Before that, another co-founder Lars Albright left to create a new startup called Session M. It may not have much relevance to Teresi's hire, but it's worth noting that Apple and Adobe are at the tail end of a mobile battle, specifically over Apple's decision not to support Adobe's Flash technology on iPhones... Continue reading at 'AdWeek'
[ AdWeek | 2012-01-05 00:00:00 UTC ]
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#worth noting
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Populated with photographs, emails, speeches and interviews, "Make Something Wonderful" is a chronological exploration of the life of Steve Jobs. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-04-12 22:11:45 UTC ]
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No, the origins of Tetris didn't involve a high-speed car chase, but the true story behind the game still reads like a spy novel. There's corporate intrigue, nefarious government agencies and an envious amount of globe-trotting. But the reality wasn't enough for the creative minds behind Apple's... Continue reading at Engadget
[ Engadget | 2023-03-30 12:30:20 UTC ]
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It's Friday, which means it's time for another roundup of notable discounts on good tech. Among the highlights, Apple's AirPods Pro are back down to $200, tying the best price we've seen for the iPhone-friendly noise-cancelling earphones. Amazon has dropped the Kindle Paperwhite down to $100,... Continue reading at Engadget
[ Engadget | 2023-03-24 15:43:59 UTC ]
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Apple Music users on iOS are highlighting a fairly serious bug that is causing other people's playlists and songs to appear in their libraries, according to multiple Redditors. On top of that, some users have complained that their own playlists have outright disappeared or been replaced by... Continue reading at Engadget
[ Engadget | 2023-03-23 10:30:03 UTC ]
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The country’s largest publisher has had a rocky few months since a deal to buy a rival fell through, and some of its top executives left. Continue reading at The New York Times
[ The New York Times | 2023-02-28 21:08:29 UTC ]
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After a backlash, Spotify paused an arrangement that allowed Apple to train machine learning models on some audiobook files. Continue reading at Wired
[ Wired | 2023-02-14 16:03:54 UTC ]
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We've been keeping tabs on the best TV deals ahead of this weekend's Super Bowl, but there are plenty of noteworthy tech deals going on for those who aren't looking to overhaul their living room. Apple's AirPods Pro, for instance, are back down to an all-time low of $199, while Amazon is running... Continue reading at Engadget
[ Engadget | 2023-02-10 16:29:46 UTC ]
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When you browse Apple Books for your next audiobook, you might come across a few titles with a note that says they were "Narrated by Apple Books." That's because the tech giant has released a catalogue of titles that make use of its new AI-powered digital narration service. The company said the... Continue reading at Engadget
[ Engadget | 2023-01-05 13:10:59 UTC ]
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While it's a bit late for most tech gifts to ship in time for Christmas, there are still many deals going on for those looking to buy something nice for themselves. Apple's AirPods Pro, for one, are down to an all-time low of $200, while Sony's WF-1000XM4 earbuds are still at a low of $178.... Continue reading at Engadget
[ Engadget | 2022-12-23 17:30:24 UTC ]
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We're in the thick of the holiday season, so we're still seeing good deals on a number of gadgets and tech gear we recommend. Apple's iPad Air, for instance, is down to its second-lowest price to date at $500, while Amazon's Fire HD 8 is down to an all-time low of $55. The Xbox Series S is still... Continue reading at Engadget
[ Engadget | 2022-12-09 17:01:40 UTC ]
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According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget
[ Engadget | 2022-12-05 12:15:07 UTC ]
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Black Friday is just one day away, but the deals have already begun reaching their peak. You don’t need to wait to make your purchases—in fact, if you do, you run the risk of missing out on fantastic discounts. Stock can run out early, as Best Buy warns in its Black Friday FAQ. Many of... Continue reading at PC World
[ PC World | 2022-11-24 09:59:00 UTC ]
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Though Black Friday is technically a week away, we're already seeing a barrage of sales that we expect to carry over into the shopping holiday. Several of Apple's iPads, Apple Watches and MacBooks are available at their lowest prices to date, for instance, as are a plethora of devices from... Continue reading at Engadget
[ Engadget | 2022-11-18 17:15:53 UTC ]
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As per modern tradition, Black Friday deals are already here, well before Thanksgiving. You don’t have to wait to save money—in fact, if you do, you run the risk of missing out. Not everything will remain in stock, as Best Buy warns in its Black Friday FAQ. Many of today’s best-known tech... Continue reading at PC World
[ PC World | 2022-11-17 19:44:06 UTC ]
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Spotify launched its audiobook business just last month with 300,000 titles, but is now saying that Apple is engaging in "anticompetitive" behavior that is impinging the new business, the company wrote in a blog post. It said that Apple rejected its audiobook purchasing system three times due to... Continue reading at Engadget
[ Engadget | 2022-10-26 07:02:10 UTC ]
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#app store
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It's a major Apple update day, as the company is rolling out new versions of its iPhone, iPad and Mac operating systems. While iPhone users at large have already had a taste of iOS 16, this will be the first time that most folks will get their hands on iPadOS 16 and macOS Ventura.Apple delayed... Continue reading at Engadget
[ Engadget | 2022-10-24 17:08:44 UTC ]
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Z2 Comics, an indie graphic novel publisher specializing in music and pop culture merchandise, announced that its founder and CEO Josh Frankel has left the company, and a new leadership team has been appointed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-17 04:00:00 UTC ]
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It should soon be much easier to access your iPhone's photo collection on a Windows-based PC. Microsoft is updating Windows 11 with the option to directly view iCloud photo libraries in the Photos app — you won't need your browser, just an iCloud app from Microsoft's store. So long as your... Continue reading at Engadget
[ Engadget | 2022-10-12 14:17:46 UTC ]
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This week, Cherlynn and Devindra dive into the massive amounts of news from Amazon’s recent event. There’s a Kindle you can write on! And Amazon also wants to track your sleep on bed. We discuss what’s interesting about all of this gear, as well as why we still don’t trust Amazon with some of... Continue reading at Engadget
[ Engadget | 2022-09-30 12:30:58 UTC ]
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Abby West has been named v-p and editorial director at Amistad, with promotions for Tara Parsons and Laina Adler to v-p and deputy publisher of their respective imprints. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-30 04:00:00 UTC ]
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