New iPad's Perk for Publishers

The new high-res iPad would, like so many things from Apple, seem a mixed bag for publishers. Its richer visuals raise concerns that consumers already frustrated by long download times for digital editions of magazines will have to suffer still more waiting. But some good news: Apple is quietly letting publishers offer trials on auto-renewing subscriptions. The move suggests that despite its reputation for inflexibility, Apple is paying close attention to the Barnes & Noble Nook and Amazon Kindle, which already have the feature. That has worked well for publishers, as customers who sign up for the free trial are automatically charged at the end of that trial unless they turn off the auto-renew option. Gregg Hano, svp at Bonnier Corp., overseeing Popular Science and other titles, said he’s eager to test the free trial option to see if it leads to an increase in subscriptions. “The downside risk is very small, and the upside is high,” he said. With the volume of digital editions still relatively small, publishers can use all the help they can get to hook new paying readers. Continue reading at 'AdWeek'

[ AdWeek | 2012-03-20 00:00:00 UTC ]
News tagged with: #digital editions #amazon kindle #gregg hano #bonnier corp

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Ether for Authors: Can Turning Publishing Into a Competition Pay?

Our weekly round-up of web buzz looks at Italy's RCS Libri / Rizzoli Lab effort in co-publishing; self-publishing in Germany; author contracts; and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-05 00:00:00 UTC ]
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98 British publishers folded last year due to ebooks, discounts

Closures were up 42% over the previous year, according to the Guardian. The companies that folded included the 26-year-old healthcare publisher Panos London and Evans Brothers.Ninety-eight British publishers closed their doors in the year ending August 2013. The cause? E-books and online discounts. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-05 00:00:00 UTC ]
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Association Media: Case Studies in Multiplatform Publishing

Immediacy and accessibility are vital for today’s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive design... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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Publishing Innovator of the Year

By Alyssa DelPrete Publishing Executive and Book Business magazines congratulate the winners of the 2013 Publishing Innovator of the Year Award, which recognizes companies that have demonstrated significant... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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Publishing Allies: 4 Tips For Creating Productive Media Partnerships

By Denis Wilson It's not uncommon for sister publications within a publishing company to partner on issues or share content. For its October issue, Wired collaborated with fellow Condé Nast title bon appétit on... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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The 2013 Association Publishing Survey

Like the rest of the publishing world, associations went through a traumatic period in 2009. Five years later, the industry is trending upward in the midst of a recovery. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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Google Plus Remains an Afterthought for Publishers

A recent study by Shareaholic found that Google Plus generated just .04 percent of traffic referrals in September. Facebook, by comparison, drove 10.37 percent. Gigya, an analytics company, found that in the second quarter of this year, 2 percent of social sharing happened through Google Plus,... Continue reading at Digiday

[ Digiday | 2013-10-31 00:00:00 UTC ]
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E&P Publisher of the Year: Dennis Francis, Honolulu Star-Advertiser

As he looks out on spectacular palm tree-lined fairways bordered by crashing waves on any number of golf courses he regularly frequents in his beloved home state of Hawaii, Dennis Francis often thinks about how his favorite pastime is so much like th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-29 00:00:00 UTC ]
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Watch Highlights From The Digiday Publishing Summit

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[ Digiday | 2013-10-29 00:00:00 UTC ]
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Gawker Media Invites Publishers onto Its Kinja Platform

Gawker Media is welcoming more than just readers into its Kinja ad-free community; now publishers are signing up and distributing content on the open commenting and blogging platform. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-28 00:00:00 UTC ]
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Medium opens its social publishing platform to all Twitter users

Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget

[ Engadget | 2013-10-27 00:00:00 UTC ]
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Amazon's top NY publishing exec to depart

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[ Crains New York | 2013-10-26 00:00:00 UTC ]
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Publishing Executive Larry Kirshbaum to Leave Amazon

One of Amazon.com Inc.'s top book publishing executives, Laurence Kirshbaum, will leave early next year, Amazon said, a sign of the difficulties the retailer has had in establishing itself as a major book publisher. Continue reading at AllThingsD

[ AllThingsD | 2013-10-26 00:00:00 UTC ]
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Amazon Publishing confirms Kirshbaum exit

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[ The Bookseller | 2013-10-25 00:00:00 UTC ]
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Publishers’ Revenues From Audience Extension Poised to Double in 2014

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[ Digiday | 2013-10-25 00:00:00 UTC ]
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Publishers Confront Digital at Conference: 'Magazines Are the Original Native Ads'

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[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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Are Unpaid Publishing Industry Internships Unethical?

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[ Publishing Perspectives | 2013-10-23 00:00:00 UTC ]
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Swiss Secrets to Stoking Creativity: St. Gallen Publishing Course

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[ Publishing Perspectives | 2013-10-23 00:00:00 UTC ]
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Apple unveils iPad Air tablet

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[ The Bookseller | 2013-10-23 00:00:00 UTC ]
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How Publishers Measure Native Ads

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[ Digiday | 2013-10-23 00:00:00 UTC ]
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