New Content-Driven Ad Network Partners With Time Inc. and Meredith

With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such Johnson & Johnson, Intel and Whole Foods, today is unveiling an ad platform with Time Inc. and Meredith's branded content studios as well as content players Contently, Group SJR, NewsCred and Sway Group. In essence, OneSpot's system is pitched as a data-rich, one-stop shop for marketers looking to find proven fodder for ads that can run across major publisher sites and social destinations such as Facebook.  "Instead of basing [content efforts] simply on the brand goals, they can base it in part on actual data that we have, in terms of how content is successfully distributed and sequenced," said Adam Weinroth, OneSpot chief marketing officer. "These pieces have been siloed. We are bringing them together for big brands." The system's anonymous, aggregated data will help brands not only select winning content, but also deliver it in the form of targeted ads, Weinroth said. And marketers—who perhaps haven't worked with branding studios like the ones cultivated by Time and Meredith Xcelerated Marketing (MXM)—can test out interesting material through the new programmatic-style content exchange, which is dubbed OneSpot Content Partner Network. "We're thrilled to be a front-end content... Continue reading at 'AdWeek'

[ AdWeek | 2014-11-21 00:00:00 UTC ]
News tagged with: #provide advertisers #larger trend

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Study: More than half of all ad blocker users would disable them to read content

The IAB and YouGov has found that 22 percent of U.K. adults have installed ad blockers, up from 18 percent in October. Although a silver lining for publishers is that 54 percent of users would turn off blockers in order to read content. Martin Ashplant, digital director at the Metro, points out... Continue reading at Digiday

[ Digiday | 2016-03-01 00:00:00 UTC ]
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Facebook Is Expanding Its Burgeoning Ad Network to the Mobile Web

Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will... Continue reading at AdWeek

[ AdWeek | 2016-01-27 00:00:00 UTC ]
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Google AMP battles ad-blocking, Apple and Facebook by cutting load times

Search company unveils Accelerated Mobile Pages in bid to work with publishers, ad companies and rival platforms Google is attempting to counter the threat from ad-blocking and rivals Facebook and Apple by radically improving the loading speed of web pages on smartphones and tablets.Accelerated... Continue reading at The Guardian

[ The Guardian | 2015-10-07 00:00:00 UTC ]
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Facebook to Start Grading Ads' Results Across Its Mobile App Network

Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age

[ Advertising Age | 2015-10-06 00:00:00 UTC ]
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Meredith Partners with Beekman 1802 to Launch New Magazine

Newsstand-only title Beekman 1802 Almanac will have a 200,000 circ. The post Meredith Partners with Beekman 1802 to Launch New Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-02 00:00:00 UTC ]
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Zoe Saldana to create digital content for AwesomenessTV's Millennial Mom network

Actress Zoe Saldana is teaming up with new millennial mom-geared network AweStruck to create digital content. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-09-25 00:00:00 UTC ]
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AOL Scoops Up Mobile Ad Network Millennial Media for $238 Million

After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek

[ AdWeek | 2015-09-03 00:00:00 UTC ]
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BuzzFeed partners with GroupM, world's largest buyer of online ads

BuzzFeed, the fast-growing media site, and GroupM, the world's largest buyer of online advertising, announced a partnership Thursday that underscores the rising lure of digital publishing to leading brands. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-08-27 00:00:00 UTC ]
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Digital Nears a Third of New York Times Ad Revenue

The New York Times Co. posted second-quarter profit that topped analysts' estimates after the publisher cut expenses faster than revenue declined.Earnings excluding some items were 13 cents a share, the New York-based company said in a statement. That compares with the 11-cent average of... Continue reading at Advertising Age

[ Advertising Age | 2015-08-06 00:00:00 UTC ]
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Meredith Corp. Bought an Ad-Tech Company to Make Grocery Shopping Easier

Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform that pulls location data from grocery stores and CPG brands into ads on publishers' websites.... Continue reading at AdWeek

[ AdWeek | 2015-07-13 00:00:00 UTC ]
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Facebook To Start Sharing Ad Revenue With Video Partners

The tech giant is targeting YouTube's clients with a new ad revenue sharing program for video publishers.Facebook has just made another change to its burgeoning video advertising business. Effective today, Facebook is testing out sharing video ad revenue with video partners. The move is similar... Continue reading at Fast Company

[ Fast Company | 2015-07-02 00:00:00 UTC ]
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Ello, the ad-free social network alternative to Facebook, launches mobile app

Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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At Times, L'Oréal Is Getting 90% Video Ad View Rates

L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek

[ AdWeek | 2015-05-13 00:00:00 UTC ]
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A Fifth of Time Inc.'s Ad Revenue Now Comes From Digital

Time Inc., the nation's largest magazine publisher, now generates 20% of its ad revenue through digital sales, the company said today.The company sold $73 million worth of digital ads in the first quarter, up 1% over the quarter a year earlier, Time Inc. executives told Wall Street investors as... Continue reading at Advertising Age

[ Advertising Age | 2015-05-07 00:00:00 UTC ]
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Facebook’s Audience Network puts native ads everywhere (and publishers are on-board)

Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday

[ Digiday | 2015-02-18 00:00:00 UTC ]
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TV's Ad Market Remains Muted in Time Warner Results

The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age

[ Advertising Age | 2015-02-12 00:00:00 UTC ]
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Well, This Is Different -- Time Inc. Now Selling Print Ads Programmatically

Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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PressReader Reveals Massive Global Network of Partners

Over 5,600 hotels, libraries, cafés and cruise lines are now sponsoring PressReader HotSpots in their locations, offering guests 3,500 newspapers and magazines.   To find the nearest PressReader HotSpot, please visit pressreader.com ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-12-05 00:00:00 UTC ]
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Meredith, Zinczenko Partner On Mag Launch

Meredith and David Zinczenko's Galvanized agency are partnering on the launch of a quarterly magazine built off of the latter's successful "Eat This, Not That!" healthy-eating franchise. The first issue will be distributed at 80,000 newsstands starting Dec. 2, though Meredith wouldn't release... Continue reading at Folio Magazine

[ Folio Magazine | 2014-12-02 00:00:00 UTC ]
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Survey: 80% of Premium Publishers Want to Sell Ads Based on Time

Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age

[ Advertising Age | 2014-10-23 00:00:00 UTC ]
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