New Content-Driven Ad Network Partners With Time Inc. and Meredith

With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such Johnson & Johnson, Intel and Whole Foods, today is unveiling an ad platform with Time Inc. and Meredith's branded content studios as well as content players Contently, Group SJR, NewsCred and Sway Group. In essence, OneSpot's system is pitched as a data-rich, one-stop shop for marketers looking to find proven fodder for ads that can run across major publisher sites and social destinations such as Facebook.  "Instead of basing [content efforts] simply on the brand goals, they can base it in part on actual data that we have, in terms of how content is successfully distributed and sequenced," said Adam Weinroth, OneSpot chief marketing officer. "These pieces have been siloed. We are bringing them together for big brands." The system's anonymous, aggregated data will help brands not only select winning content, but also deliver it in the form of targeted ads, Weinroth said. And marketers—who perhaps haven't worked with branding studios like the ones cultivated by Time and Meredith Xcelerated Marketing (MXM)—can test out interesting material through the new programmatic-style content exchange, which is dubbed OneSpot Content Partner Network. "We're thrilled to be a front-end content... Continue reading at 'AdWeek'

[ AdWeek | 2014-11-21 00:00:00 UTC ]
News tagged with: #provide advertisers #larger trend

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Meredith Corp. Shuffles Sales Structure Amid Ongoing Time Inc. Integration

Six group publishers will each oversee a handful of brands, reporting to Meredith Magazines president Doug Olson. The post Meredith Corp. Shuffles Sales Structure Amid Ongoing Time Inc. Integration appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-26 00:00:00 UTC ]
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AT&T wants to buy Time Warner to 'weaponize' its content, government says at start of antitrust trial

The biggest U.S. antitrust case of this century kicked into high gear on Thursday as a government lawyer warned that AT&T Inc. wants to buy media giant Time Warner Inc. to “weaponize” its must-have content — a move that would raise prices for consumers and hinder innovation. “Time Warner... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-23 00:00:00 UTC ]
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Meredith plans to axe 1,200 jobs and sell Time, Fortune, Sports Illustrated

Meredith Corp., which bought Time Inc. and its stable of magazines in January, plans to sell flagship publication Time as well as Sports Illustrated, Fortune and Money after completing a review of the $1.8 billion deal.The company also intends to eliminate about 1,000 jobs over the next 10... Continue reading at Advertising Age

[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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Meredith plans to sell off Time, Fortune and Sports Illustrated and cut 1,000 jobs

Meredith Corp., which bought Time Inc. and its stable of magazines in January, plans to sell the flagship publication Time, as well as Sports Illustrated, Fortune and the Money brand, after completing a review of the $1.8-billion deal. The company also intends to eliminate about 1,000 jobs over... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-22 00:00:00 UTC ]
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Snapchat Approves Branded Content Ads for Discover Publishers

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[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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Europe asks social networks to remove terrorist content within an hour

The European Commission published new guidelines for social networks today and among them is a request for these sites to remove reported terrorist content within one hour. In 2016, the Commission called for Facebook, Twitter, YouTube and Microsoft t... Continue reading at Engadget

[ Engadget | 2018-03-01 00:00:00 UTC ]
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Meredith’s Focus on Magazines for Women Will Likely Mean Selling SI and Time

The 2018 Sports Illustrated Swimsuit Issue is out today, with 2017 SI Rookie Danielle Herrington gracing this year's cover. Former SI cover model Tyra Banks first shared the news with Herrington in a video posted to SI.com this morning. This year's Swimsuit Issue is unique in that the first... Continue reading at AdWeek

[ AdWeek | 2018-02-14 00:00:00 UTC ]
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Giant advertiser Unilever threatens to pull its ads from Facebook and Google over 'toxic content'

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[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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Hollywood is adding jobs as TV and digital content surges, MPAA report says

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[ Los Angeles Times | 2018-01-17 00:00:00 UTC ]
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Industry Notes: Bookwire Partners With HarperCollins Ibérica; US Libraries Seek Non-English Content

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[ Publishing Perspectives | 2017-12-11 00:00:00 UTC ]
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Time Inc. and Meredith Merger Raises Important Questions for Magazine Media

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[ Folio Magazine | 2017-11-28 00:00:00 UTC ]
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Meredith says Koch brothers will not have control after helping finance Time acquisition

Magazine publisher and broadcast company Meredith Corp. is acquiring Time Inc. in a deal valued at $2.8 billion as it seeks to adapt to the publishing industry’s challenge of migrating from print to the digital age. The Des Moines-based company said Sunday it would pay $18.50 a share for New... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-28 00:00:00 UTC ]
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Conservative billionaire Koch brothers give $650m to help Meredith buy Time

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[ The Guardian | 2017-11-27 00:00:00 UTC ]
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Meredith to buy Time Inc. for upward of $2.8 billion in deal backed by Koch brothers

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[ Baltimore Sun | 2017-11-27 00:00:00 UTC ]
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[ Los Angeles Times | 2017-11-27 00:00:00 UTC ]
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Meredith to buy Time Inc. for about $1.8 billion

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[ Crains New York | 2017-11-27 00:00:00 UTC ]
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Meredith, Backed by the Koch Brothers, to Buy Time Inc.

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[ Advertising Age | 2017-11-27 00:00:00 UTC ]
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Meredith Bid for Time Inc. Said to Be Backed by Koch Brothers

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