New branding for Faber

Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-09-24 00:00:00 UTC ]

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Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
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Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand

The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #loyal audience #revenue streams #news publisher #beast mode #brand appeared


Faber snaps up Call Me By Your Name sequel

Faber will publish the sequel to Call Me By Your Name by Andre Aciman, titled Find Me. Continue reading at The Bookseller

[ The Bookseller | 2019-03-23 00:00:00 UTC ]
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Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate

The Hay Festival has a new look that changes its colors with each of its international festivals, and the fledgling BKS agency has a London Book Fair sale to Canongate. The post Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hay festival


Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution

Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
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Harper’s editor Picardie joins Faber ranks with Miss Dior

Faber editorial director Laura Hassan has acquired UK and Commonwealth rights to Miss Dior, the “moving and powerful” story of Catherine Dior, from The Wylie Agency’s Sarah Chalfant. Continue reading at The Bookseller

[ The Bookseller | 2019-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sarah chalfant #wylie agency #powerful story #acquired uk


Faber is mad on what makes us bad

Faber has triumphed in a 13-way auction for a "riveting exploration of evil" by a renowned British forensic psychiatrist, with the title subject of intense international interest. Continue reading at The Bookseller

[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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Faber scales up with Vincent's history of measurement

Faber have bought a history of measurement by a "hugely talented young non-fiction writer", James Vincent. Continue reading at The Bookseller

[ The Bookseller | 2019-03-09 00:00:00 UTC ]
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Faber Children’s publishes FAB prize contenders

Faber Children’s will this September publish a picture book by writer Hannah Lee and illustrator Allen Fatimarahan, both of whom came through the Faber and Andlyn BAME prize. Continue reading at The Bookseller

[ The Bookseller | 2019-03-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #picture book #september publish #faber children


Instagram has a new ad format for branded content

Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age

[ Advertising Age | 2019-03-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #niche followings #broader strategy #branded content


Faber’s Stephen Page Opens London Book Fair’s Quantum Conference: ‘Cultural Responsibility’

The chief of the UK's 90-year-0ld Faber & Faber will tell the Quantum audience at the London Book Fair that however troubling Brexit's confusions may be, publishing holds the world's 'editorial centrality' in its hands: and that means it has a job to do. The post Faber’s Stephen Page Opens... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #quantum conference #post faber


The Top 5 most creative brand ideas you need to know about now

Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about now.5. Shutterstock: Pop-Art Oscars PostersIn time for the Academy Awards, Shutterstock debuted yet another round of pop-art inspired versions of movies for Oscar-nominated films. Among them, a comic... Continue reading at Advertising Age

[ Advertising Age | 2019-02-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #comic book #oscar-nominated films #academy awards


YouTube’s brand-safety woes give publishers a boost in selling video ads directly

To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-25 00:00:00 UTC ]
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Trump brands NYT 'a true ENEMY OF THE PEOPLE!' Here's what he's mad about now

Trump didn't get specific about the "false" reporting, but it seems likely that he saw the print edition of this morning's New York Times with the headline "Inside Trump's Angry War On Inquiries Around Him" (subhead: "Pressure Tactics Leave the President Exposed to Accusations of Obstruction")... Continue reading at Advertising Age

[ Advertising Age | 2019-02-20 00:00:00 UTC ]
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Faber triumphs in six-way auction for Watson debut

Faber has won a six-publisher auction for Financial Times journalist Rebecca Watson’s debut novel little scratch. Continue reading at The Bookseller

[ The Bookseller | 2019-02-16 00:00:00 UTC ]
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HQ scoops Brand's fruity tribute to 'Dirty Dancing'

HQ will publish “a warm, witty, honest, and accessible” account of writer and comedian Katy Brand’s life-long obsession with "Dirty Dancing", I Carried a Watermelon, billed as part-memoir, part homage to the 1987 film. Continue reading at The Bookseller

[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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Faber reissues Bernhard fiction after 20 years out of print

Faber is reissuing the celebrated fiction of Austrian writer Thomas Bernhard after nearly 20 years out of print to commemorate the 30th anniversary of his death. Continue reading at The Bookseller

[ The Bookseller | 2019-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #30th anniversary


Brand, Eclair and Lette join Comedy Women as judges

Comedy writers Katy Brand, Jenny Eclair and Kathy Lette are joining authors Marian Keyes and Allison Pearson to judge the inaugural Comedy Women in Print Prize. Continue reading at The Bookseller

[ The Bookseller | 2019-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print prize #allison pearson


Facebook finally lets brands and publishers into Groups

Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that is increasingly becoming a core focus for the company.On Wednesday, Facebook announced a slate of new tools, including the ability for... Continue reading at Advertising Age

[ Advertising Age | 2019-02-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #real world #business products #shared interests #core focus


Rewriting the Canon: Bickmore basks in success of indie’s brand new approach

Canongate’s publishing director, who joined the list in 2000 after a stint on work experience, explains how the cross-country indie’s brand building has resulted in its recent purple patch. Continue reading at The Bookseller

[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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