With so much content being produced online, it's hard to stand out as a digital publisher to your target crowd. Heard, a new anonymous social sharing app, believes it has solved the discovery problem. The platform applies the Netflix algorithm for films and TV shows to online content, ideally predicting preferences based on previous choices—and it's already convinced Funny or Die and Huffington Post to come on board. "You have so many different social media outlets; there's really no solution (for discovery)," Heard vp of product and strategy Benjamin Goodman explained. "Now, you can dump all your content you have on Heard, and our algorithm takes over." Heard will be competing alongside nine other tech companies at the SXSW Interactive Release It competition on March 13 in Austin, Texas. The platform was built under the expert eyes of Heard CTO Ruben Kleiman, who was one of the architects of Netflix's recommendation algorithm, and Heard CEO Dave Vronay, who worked in social computing at Microsoft. Vronay said the company came up with the idea after realizing that people often searched for movies starring the same actor, and that model could be applied to online media. The platform works like Netflix, in the sense that it sections platform users into like-minded groups of up to 300 users. For example, people who like reading stories about U.S. politics will see the same recommendations, while those who like My Little Pony will see another bucket of choices—but both... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-11 00:00:00 UTC ]
News tagged with:
#online media
#single person
#institutional knowledge
#desktop version
#interesting things
Hachette Book Group USA sales and marketing chief Evan Schnittman has said publishers need to... Continue reading at The Bookseller
[ The Bookseller | 2012-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#in-house expertise
Travel Publisher Insight Guides has digitised its list and created a set of interactive apps to... Continue reading at The Bookseller
[ The Bookseller | 2012-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#interactive apps
Amazon appears to have been the big winner in picking up former Borders customers. According to new figures from Bowker Market Research, Amazon’s share of book spending in the first quarter of 2012 was 29%, up from 23% in the comparable period in 2011. Barnes & Noble’s share of spending, in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book spending
#amazon appears
#big winner
#borders customers
#barnes noble
The world's most famous playwright was a media theorist, says the co-creator of a new "Tempest" app for iPad, Notre Dame professor Elliott Visconsi. Here he explains how you re-create the bard for the iOS age.Today the lofty Times Literary Supplement--“the leading international forum for... Continue reading at Fast Company
[ Fast Company | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#silicon valley
#changing rapidly
Although quarterly revenue dropped 2.1 percent, the newspaper publisher earned 56 cents a share, beating a forecast of 52 cents. Continue reading at The New York Times
[ The New York Times | 2012-07-16 00:00:00 UTC ]
More news stories like this |
A new app discovery campaign has been launched for Kobo by mobile marketing agency Yodelmobile.... Continue reading at The Bookseller
[ The Bookseller | 2012-07-10 00:00:00 UTC ]
More news stories like this |
The Herald Sun, Australia´s favorite daily newspaper – read by 1.3 million Victorians every weekday – has selected WoodWing´s multi-channel publishing system Enterprise and its Digital Publishing ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#herald sun
A new app based on Pan Macmillan's The London Encyclopaedia is to be launched this week... Continue reading at The Bookseller
[ The Bookseller | 2012-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app based
#pan macmillan
News updates all day from Fast Company.One of the advantages that Google's Nexus 7 tablet may have over its Amazon rival the Kindle Fire is that Google wants to push it out internationally sooner, whereas Amazon is overly US-centric now. But it's emerged that when the Nexus hits British shores,... Continue reading at Fast Company
[ Fast Company | 2012-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fast company
#kindle fire
#itunes store
As the app market evolves, a publisher’s success is measured less by the number of downloads and more by the engagement level and number of returning customers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-28 00:00:00 UTC ]
More news stories like this |
Faber's latest app, The Sonnets by William Shakespeare, has been released worldwide today via... Continue reading at The Bookseller
[ The Bookseller | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest app
#william shakespeare
While big-name magazines have held a presence on Apple’s Newsstand since its inception, small to medium-sized publishers have had a harder time breaking through. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#niche publishers
#medium-sized publishers
Publishers should engage more with consumers by exposing the publishing process, delegates at the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers urged
#publishing process
Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free apps
#tablet user
#tablet users
#study commissioned
Today Amazon announced that it's improving the code behind its Kindle app for iOS and Android to allow support for graphic novels and children's illustrated comics. The iOS app is also being polished to alow better searches of your library of downloaded titles and to better fit the iPad's... Continue reading at Fast Company
[ Fast Company | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sparking speculation
#kit eaton
#fast company
Berkshire Hathaway has made the latest of its string of investments in newspaper publishers. Continue reading at The New York Times
[ The New York Times | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#berkshire hathaway
#newspaper publishers
Sony has decided to join the web-based shopping party, launching an online reader store for its e-inked devices and companion apps. Any e-Books purchased will arrive ready-to-read on the Reader app or other suitably wireless device, with titles also working on any Adobe DRM-supported apps and... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#android app
#reader app
When Apple introduced the iPad tablet in 2010, many newspaper publishers were eager to step up and create apps for the device. These early adopters recognized the tablet as an important medium to attract audiences and gain revenue, and they introduce ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipad tablet
#lessons learned
#apple introduced
#newspaper publishers
#important medium
#attract audiences
#gain revenue
With bikini season approaching, Yahoo’s all about trimming the fat. Last month the company announced that it would lay off 2,000 employees as part of then-CEO Scott Thompson’s plan to create a “smaller, nimbler, more profitable” company. Now the company has opted to close its digital magazine... Continue reading at AdWeek
[ AdWeek | 2012-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine companies
#spend time