Having Zambonied the St. Louis Blues on their home ice by a score of 5-1, the Boston Bruins on Sunday night ensured that the 2019 Stanley Cup Final will go the full seven games. And while hockey fans are happy to see the season get extended by another three regulation periods, NBC is downright overjoyed. Although a Game 7 isn’t the rarest of commodities—as with the MLB World Series, the last 20 years have given rise to six of these terminal showdowns—an all-the-marbles Stanley Cup finale always delivers an abundance of commercial impressions. According to Nielsen live-same-day data, the most recent Game 7 averaged 8.54 million viewers and a 4.8 household rating on June 15, 2011, making it the fourth most-watched Stanley Cup Final broadcast of all time and the most-watched NHL game in 38 years. That the last Game 7 also featured Boston should help advertisers justify the expense of their additional investment in hockey. Not only is Boston the nation’s ninth-largest media market (and third-biggest if you toss in Providence), but the Bruins have appeared in six of the 10 most-watched Stanley Cup Final broadcasts of all time. Media buyers on Monday said NBC is asking north of $200,000 for each 30-second ad unit in Wednesday’s Blues-Bruins broadcast. According to Standard Media Index data, the average unit cost in the three 2018 Stanley Cup Final games that aired on NBC was $113,702 a pop, and overall spend for the five-game series (two of which were carried by the cable... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-10 21:23:47 UTC ]
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When I was ghostwriting full-time, I produced twenty books in fourteen years. Thanks to a suggestion from my literary agent, I realized a ghostwriter might make a great heroine—they’re under tremendous pressure, often while adjacent to the fame machine—so Mari Hawthorn, the ghostwriter at the... Continue reading at Electric Literature
[ Electric Literature | 2024-02-15 12:05:00 UTC ]
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As 'House of Flame and Shadow' hits number one in numerous markets around the world, publisher Bloomsbury predicts that total sales for the company will increase by 10% over last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-14 05:00:00 UTC ]
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Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The... Continue reading at AdWeek
[ AdWeek | 2024-02-11 14:05:37 UTC ]
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Just days after it revealed that it had received an offer to take the company private, Canada's Indigo Books & Music released its financial results for the crucial holiday season—and as even CEO Heather Reisman admitted, the results were “disappointing.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-09 05:00:00 UTC ]
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A 29% increase in sales of digital audio, coupled with lower costs, resulted in a 67% increase in profits at the publisher in the quarter ended December 31, 2023, over the comparable period a year ago. Total sales were up 4%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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The Raspberry Pi dominated the maker scene for a decade. Supply chain problems then brought the high flying to an end. With the Raspberry Pi 5, the Raspberry Pi Foundation is now attempting to break free. The new Raspberry Pi 5 model is two to three times faster than its predecessors.... Continue reading at PC World
[ PC World | 2024-02-07 11:30:00 UTC ]
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IVP lands Natasha Smith’s book of hope and healing for the grieving Black woman; Our Daily Bread signs Bible study expert Mariel Davenport to a three-book deal; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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Sales at the more than 200 Christian retailers who took part in the Parable Group's annual survey rose 8% over 2022. Gifts, adult books, and Bibles remained the most popular categories for the stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
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Gains in both the children's/young adult books and religion categories were enough to offset declines in the other major segments in November at the 1,225 publishers that report sales to the AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
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An Oregon weekly newspaper that had to lay off its entire staff after its funds were embezzled will relaunch its print edition next month Continue reading at ABC News
[ ABC News | 2024-01-28 01:58:28 UTC ]
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A new report from Italy shows the value of its consumer book industry rose in 2023, despite a slight drop in overall unit sales. The post Frankfurt Guest of Honor Italy: Trade Book Sales Up in 2023 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-26 19:48:56 UTC ]
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Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual titles, part of a broader effort to divest the properties ahead of another challenging year for the media industry, according to four people... Continue reading at AdWeek
[ AdWeek | 2024-01-24 09:52:22 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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I first encountered Irma Pineda’s poetry in the Mexico City literary journal Generación in 2005, as I was writing a nonfiction book set in her home region (No Word for Welcome, Nebraska, 2011). Pineda’s language, Didxazá (Isthmus Zapotec), has a written literary history that extends back 2,500... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-19 09:50:05 UTC ]
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Owner Joel Sheldon, whose family founded the store in 1894, is seeking a buyer for its flagship location in Pasadena, the Hastings Ranch Pasadena location established in 2002, and the West Hollywood store Book Soup, which was acquired by Vroman’s in 2009. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
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Just like death and taxes, you can usually rely on a Call of Duty game to top the sales charts each year. The various entries in Activision’s warfare simulation franchise have mostly done just that, going all the way back to 2009. This year’s a bit different. Call of Duty: Modern Warfare III has... Continue reading at Engadget
[ Engadget | 2024-01-18 19:16:41 UTC ]
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Vroman's, a longtime Pasadena bookstore, is for sale. Its owner is also looking to sell its second Pasadena location and Book Soup in West Hollywood. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-01-18 18:16:13 UTC ]
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Scholastic has announced that an illustrated edition of THE HUNGER GAMES is coming out later this year. Here are the details. Continue reading at Book Riot
[ Book Riot | 2024-01-18 16:47:28 UTC ]
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Advice from Pope Francis on ‘good’ living, the latest title from bestselling author Jennie Allen, and stories from ‘Today’ show host Savannah Guthrie are among new religion books hitting shelves in February. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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