Native Ad Revenue May Be One Click Away With ‘Selfies’

Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually  in the face?   Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
News tagged with: #ad services #news publishers #ad unit

Other Publishing stories related to: 'Native Ad Revenue May Be One Click Away With ‘Selfies’'


Incoming News Corp. CEO Says The Daily Was 'A Great Success, Revenue Aside'

It burned through at least $40 million and never came close to turning a profit, but that doesn’t mean The Daily was a failure, according to Robert Thomson, the soon-to-be CEO of News Corp.’s publishing spin-off. “It wa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great success #$40 million #robert thomson #publishing spin-


Interview - HuffPo CEO Jimmy Maymann: 'We Don't See Traditional Online Ads as the Future'

In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional advertising #digital publishers #sponsored content #alternative route


Advance Buys Digital Ad Agency Pop

Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies announced #advance publications


France Rejects Plan to Block Online Ads

The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times

[ The New York Times | 2013-01-07 00:00:00 UTC ]
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Cost savings for Scholastic after revenues drop

  Scholastic Corporation has reported a 10% year-on-year drop in revenue in the second... Continue reading at The Bookseller

[ The Bookseller | 2012-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scholastic corporation #cost savings


Nosy Crow to publish book of John Lewis Snowman ad

Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nosy crow #publish book #john lewis #picture book


Assets That Earn: Revenue-Generating Content

It’s been a year since Steve Jobs passed away, and yet it’s still easy to be reminded of his legacy in the publishing industry. It’s omnipresent in the equipment used to create content, especially the operating system th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #create content #operating system


Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week

[ Media Week | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire


Gannett Unit To Produce Ads For The World Co.

Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #produce print #digital ads #company announced #des moines


Clicks and Pageviews Are Just the Tip of the Iceberg

Online and across various digital products, publishers have long touted their audience volume as the primary success metric—CPM rates are based on these numbers, after all. But engagement and performance metrics are also valued, especially via social media, which can greatly increase engagement... Continue reading at Folio Magazine

[ Folio Magazine | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online brand #digital products #performance metrics


Column: A Tumblr Ad Network? Why Not?

As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek

[ AdWeek | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long line


Hearst Reboots Mobile Mag Sites in Ad Push

There’s no question about it­—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek

[ AdWeek | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #betting big #rising stars #david cohen #universal mccann


Sharethrough Promises Video Ads That Look Like Content

The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek

[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including titles #target audience #thought catalog #$40 million


Flipboard Looks to Elevate Tablet Ads

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek

[ AdWeek | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shopping cart #social networks #recent comments #daily telegraph


How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #fighting back


Fifty Shades drives record revenues and profits for Random

The "spectacular" publishing success of the Fifty Shades trilogy has driven record half... Continue reading at The Bookseller

[ The Bookseller | 2012-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing success


Barnsley: digital 50% of revenue in 18 months

HarperCollins UK c.e.o. Victoria Barnsley has predicted that half her company’s revenue... Continue reading at The Bookseller

[ The Bookseller | 2012-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #victoria barnsley #harpercollins uk


E-book revenue up 250% at HarperCollins UK

HarperCollins UK has described its annual performance as "strong", despite the... Continue reading at The Bookseller

[ The Bookseller | 2012-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book revenue #harpercollins uk


Bertrams grows revenue 32.5%

Bertrams like-for-like revenue has risen 4.3% in the last three quarters as its total sales... Continue reading at The Bookseller

[ The Bookseller | 2012-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total sales


Steep rise in digital revenues at CUP

Cambridge University Press has seen its digital revenues rise 70% over the past year to account... Continue reading at The Bookseller

[ The Bookseller | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revenues