National Geographic Ranked No. 1 in Social Media Among Publishers

National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter and Instagram. The Washington D.C. nonprofit has recently proven more than capable in terms of thrilling social media followers with visual storytelling. NatGeo's Instagram videos, in particular, have performed admirably with sweeping footage of off-the-beaten-path locations such as Lake Powell, Arizona. The magazine's Instagram feed has amassed more than 6.5 million followers. NatGeo's messaging on Twitter is an example of how brands use social media to build community—with tweets about how geckos turn their sticky toes on and off (answer: they change the angles of their toe hairs) to a photo gallery of the dramatic front lines of wildfires. Meanwhile, Shareablee's data boded well for other publishers as well. Sports site Bleacher Report came out on top in terms of Facebook engagements, with 6.5 million, followed closely by Huffington Post (6.1 million) and BuzzFeed (6 million). Below are other highlights from the stats. Automotive is the fastest growing category, highlighted by Road and Track as well as Car and Driver accelerating to nearly 60 percent growth in the category. Entertainment publishers had 59 million engagements, dominated by BuzzFeed, People.com and TMZ. ... Continue reading at 'AdWeek'

[ AdWeek | 2014-08-18 00:00:00 UTC ]
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Media Decoder: TED Starts an E-Books Line

TED, known for exclusive events and online videos of speeches by celebrities like Al Gore, Bono and Malcolm Gladwell, plans to publish its own short ebooks, beginning with three that went on sale Wednesday. Continue reading at The New York Times

[ The New York Times | 2011-01-26 00:00:00 UTC ]
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Survey: Organic Growth, New Devices To Have Biggest Impact On Media Over Next Two Years

Organic growth will be the primary driver of the media business over the next 12 to 24 months, according to nearly 500 executives in the information, marketing services and technology sectors, according to the first annual Media Growth survey from investment banker The Jordan, Edmiston Group and... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-24 00:00:00 UTC ]
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Publishers Come Out of Bankruptcy Eager To Buy

That might be the best news yet, as long as publishers remember why they went into bankruptcy in the first place. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
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How One Small Publisher Cracked the App Store Top 25

Publishers are launching iPhone and iPad apps on a daily basis (unless you're Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets--Hearst, Conde Nast, Time Inc. etc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-19 00:00:00 UTC ]
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Oxford Media Convention: Trinity Mirror's Sly Bailey on the 'need to educate' Hunt

Sly Bailey, the chief executive of newspaper publisher Trinity Mirror, has issued cutting criticism of the culture secretary Jeremy Hunt's understanding of the full media issues regarding News Corporation's relationship to BSkyB. Continue reading at Media Week