Movie Projector: 'The Lorax' hopes to plant a seed with audiences

The 3-D animated film, based on a 1971 book by Dr. Seuss, could debut with as much as $50 million at the box office this weekend."Dr. Seuss' the Lorax" is primed to rake in lots of green at the box office this weekend. Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2012-03-02 00:00:00 UTC ]
News tagged with: #animated film #$50 million #box office

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Facebook drives up to 7 times more traffic than Twitter. Get to know your social audience

Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social audience #social channels #distributed platforms #google amp #sponsored content


TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek

[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing budget #publisher side


Time Warner Cable lowers price of Dodgers channel, hoping to end stalemate

Time Warner Cable is floating a proposal designed to end the standoff over distribution of the sports channel owned by the Los Angeles Dodgers to allow legions of Southern California baseball fans to enjoy Hall of Fame announcer Vin Scully's final season in the broadcast booth.Time Warner Cable... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-23 00:00:00 UTC ]
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Nielsen's New COO Explains Why Total Audience Measurement Is Taking So Long

Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of... Continue reading at AdWeek

[ AdWeek | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single day #valuable audience #audience size #good thing #adweek magazine


You Can Binge on 900 Glorious Minutes of Comic Book Movies This Year

There will be more cumulative hours of comic book movies released this year than in any year in the last decade. The post You Can Binge on 900 Glorious Minutes of Comic Book Movies This Year appeared first on WIRED. Continue reading at Wired

[ Wired | 2016-03-09 00:00:00 UTC ]
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Tree planting celebrates the life of 'literary icon' Ion Trewin

The life and work of Ion Trewin, literary director of the Booker Prize Foundation, was celebrated last weekend with a ceremonial tree planting at the Woodland Trust’s Reffley Wood in King’s Lynn. Continue reading at The Bookseller

[ The Bookseller | 2016-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ion trewin #literary director #woodland trust


16.9 million viewers for rowdy Republican debate is 2nd biggest audience ever for Fox News

The raucous Republican primary debate gave Fox News its second largest audience ever on Thursday. Nielsen data show an average of 16.9 million viewers tuned into the 11th meeting of the contenders for the 2016 Republican presidential nomination held at the Fox Theatre in Detroit. Only the first... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fox news #largest audience


Eleanor Catton's first book The Rehearsal has been turned into a movie

Filming has finished and editing is underway for the film adaptation of Eleanor Catton' first novel The Rehearsal. Continue reading at Stuff

[ Stuff | 2016-03-04 00:00:00 UTC ]
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Publishing's future lies in diverse audiences, Chi tells IPG

Publishers need to do a “much better job of catering to underrepresented groups” as they have a responsibility to “represent the experiences of their broad readership”, Elsevier chariman Youngsuk Chi has told the IPG Conference. Continue reading at The Bookseller

[ The Bookseller | 2016-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse audiences #ipg conference


Black viewership of the Oscars was only slightly down; Latino audience grew by 8%

The running theme of the 88th Academy Awards was #OscarsSoWhite, but black viewership of the ABC telecast held up compared with last year. Data from Nielsen showed that 3.22 million African Americans tuned in, just 2% under last year’s total. African American viewers made up 9.4% of the total... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total audience #nielsen showed


Movie Alert: 'The Divergent Series – Allegiant'

'The Divergent Series: Ascendant,' the third installment in Veronica Roth's YA series hits movie theaters on March 18. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #movie alert #divergent series #veronica roth


Publishers Have to Pay Up to Track Their Audiences on Distributed Platforms

Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age

[ Advertising Age | 2016-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #make money #selling ads #additional cost


Snapchat’s new audience-based ad strategy could wrest control from Discover publishers

As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday

[ Digiday | 2016-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discover publishers #post snapchat #top publishers #discover channels #media app #sources familiar


Movie Alert: 'The Little Prince'

The computer and stop-motion animation adaptation of 'The Little Prince' opens in U.S. theaters on March 18, after its French release last summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-23 00:00:00 UTC ]
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BuzzFeed's Audience Spends Over 100 Million Monthly Hours On BuzzFeed

Video views versus video engagement: Which is more valuable? BuzzFeed's publisher weighs in.Back in October, BuzzFeed reported that it had crossed five billion monthly content views—a number that encompassed not just BuzzFeed's site and apps, but also the swaths of content it publishes directly... Continue reading at Fast Company

[ Fast Company | 2016-02-19 00:00:00 UTC ]
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A Glimmer of Hope for Black-Owned Bookstores

After years of closings that have decimated the number of black-owned independent bookstores, things could be turning around. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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Toy Fair Exhibitors Hope to Stretch Their Brands Beyond Books

Most publishers and authors used their booth presence at the North American International Toy Fair to sell books and sidelines, though a growing number were also on the hunt for new licensing deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell books #growing number #licensing deals


Former B&N Booksellers Have Hopes for Queens Store

When Vina Castillo, Natalie Noboa, and Holly Nikodem worked at the Forest Hills store, they often joked about opening a bookstore. Now that B&N has closed all three Queens stores, they're moving forward with their plans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-24 00:00:00 UTC ]
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Glimmer of Hope for St. Mark’s

Despite being taken to court by its landlord for nonpayment of back rent, St. Mark's Bookshop in NYC's East Village has an investor who will pay off its debt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #east village


Harlequin Hopes to Find 'Binge' Readers with New E-Serial

Mimicking the model popularized by streaming television, Harlequin is releasing all eight parts of its new Tough Justice digital serial today. The hope is that readers will binge-read the series, as they binge-watch certain TV shows. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv shows