More authors added to YALC lineup

Sally Green and Charlie Higson have joined the line-up for the UK's first YA literature... Continue reading at 'The Bookseller'

[ The Bookseller | 2014-03-13 00:00:00 UTC ]
News tagged with: #sally green #charlie higson #ya literature

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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen


Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday

[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digiday+ research #programmatic ads #publishers make


Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #major shift #linear tv #nielsen


Ninety budding authors to receive trade tutelage through HC’s Author Academy

HarperCollins affiliate publisher Rose Sandy reveals the details of its new Author Academy, which will give 90 emerging talents guidance as to how the book industry functions. Continue reading at The Bookseller

[ The Bookseller | 2020-10-15 22:41:09 UTC ]
More news stories like this | News stories tagged with: #book industry #harpercollins


Are Self-Published Authors Still Indie Authors?

The publishing landscape is rapidly changing—as is the way self-published authors are viewed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors #indie authors #publishing landscape


Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday

[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | News stories tagged with: #large chunk #digital media


Ad Age Women to Watch, a new Gillette ad and a deal for Sports Illustrated: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing,... Continue reading at Advertising Age

[ Advertising Age | 2019-05-28 10:00:00 UTC ]
More news stories like this | News stories tagged with: #bud light #ann-christine diaz #forwarded email #$110 million


Society of Authors renews calls for TV shows to pay authors

The Society of Authors (SoA) has renewed its calls for TV companies to pay and credit historians and authors for their research work after a rise in complaints from members. Continue reading at The Bookseller

[ The Bookseller | 2019-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pay authors #authors soa #tv shows #tv companies


Top UK publishers say they’ll move to reduce ads bought through open ad exchanges

Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll move


Authors Guild and Society of Authors Allege Copyright Infringement by the Internet Archive

In a copyright flare-up, California's Internet Archive finds itself on the wrong side of the English-speaking world's two largest author trade organizations. The post Authors Guild and Society of Authors Allege Copyright Infringement by the Internet Archive appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors guild #internet archive #wrong side


The UK’s Society of Authors Releases Its Shortlists for the Authors’ Awards Slate 2018

With its Authors' Awards not only for younger writers but also one for a first-time novelist older than 40, the Society of Authors releases shortlists for more than £98,000 in literary awards. The post The UK’s Society of Authors Releases Its Shortlists for the Authors’ Awards Slate 2018... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary awards #younger writers


News groups ask Facebook to stop treating media ads like political ads

News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age

[ Advertising Age | 2018-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news sites #american society #digital content


US Authors Guild Opens First Regional Chapters and Amazon Author-Complaint Resolution

Following its deployment of a traveling team of workshop leaders, the Authors Guild opens a round of regional chapters. It also has just opened a new author-complaint resolution service in direct cooperation with Amazon.com. The post US Authors Guild Opens First Regional Chapters and Amazon... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-08 00:00:00 UTC ]
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Facebook Audience Network Added Auction Bidding for In-App Ads

Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek

[ AdWeek | 2018-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #header bidding #thousand impressions


Authors Guild Honors VIDA, Announces ‘Boot Camps’ for Authors Outside New York

US-based Authors Guild announced a series of traveling workshops for writers around the country and honored 'VIDA: Women in Literary Arts' with its most prestigious award. The post Authors Guild Honors VIDA, Announces ‘Boot Camps’ for Authors Outside New York appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york appeared #literary arts #prestigious award


Wednesday Wake-Up Call: The Future of Ads on Amazon's Alexa. Plus, Diageo Suspends Snapchat Ads

Vice: Vice Media suspended President Andrew Creighton and Chief Digital Officer Mike Germano as it probes harassment complaints about them, Bloomberg News reports.Out: Patrick Scissons is out as KBS' global chief creative officer, after a year marked by high-profile departures from the agency,... Continue reading at Advertising Age

[ Advertising Age | 2018-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neil young


Ad Age Wake-Up Call: Changes Ahead for Social Media Video Ads, and Other News to Know Today

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily roundup #keeping track #video ads #limited test #journal notes


‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec

A programmatic exec said publishers make too many ad calls and they don’t have a handle on their reputation with buyers or an understanding of which exchanges bring unique demand. The post ‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make


Authors United Absorbed by Authors Guild

In a letter, Authors United founder Douglas Preston urged AU writers “to throw their support behind the Authors Guild either by joining or making a contribution.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors guild


Authors United warns of attacks on 'author livelihoods' under Trump administration

The new US administration under Donald Trump could make things "very, very much worse" for authors, according to campaign group Authors United. Continue reading at The Bookseller

[ The Bookseller | 2016-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trump administration