Money, mobile and maturing brands: What else is keeping publishers up at night?

As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage legacy brand in a digital world where the old rules no longer apply. Sponsor content by Taboola. The post Money, mobile and maturing brands: What else is keeping publishers up at night? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-02-26 00:00:00 UTC ]
News tagged with: #town hall #digital world #longer apply #sponsor content

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Why Publishers Need to Focus on Audience and Brand as They Step Up Their Video Efforts

The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek

[ AdWeek | 2017-11-02 00:00:00 UTC ]
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French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles

Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-04 00:00:00 UTC ]
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Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers

Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-02 00:00:00 UTC ]
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Print, Audio Keep Publishers Moving Ahead

Print and downloadable audio gains countered soft ebook sales in the first half of 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
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‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher

Grindr hopes its new publishing arm can win over big brands that would otherwise steer clear of hookup apps. The post ‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-08-16 00:00:00 UTC ]
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Why publishers are testing an old Facebook tool originally designed for brands

Publishers are dusting off Facebook Shop, a tool first rolled out to brands, as they look to develop their affiliate commerce revenues. The post Why publishers are testing an old Facebook tool originally designed for brands appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-25 00:00:00 UTC ]
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Publishers of Facebook Instant Articles Can Now Compare Them vs. Their Mobile Web Counterparts

Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content. The social network debuted its interactive, feature-rich, fast-loading Instant Articles in May 2015. Product manager Mona Sarantakos... Continue reading at AdWeek

[ AdWeek | 2017-07-20 00:00:00 UTC ]
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Inside the Facebook team that’s charged with keeping publishers happy

“Their job is so much more difficult than it was two years ago," said one publishing executive. The post Inside the Facebook team that’s charged with keeping publishers happy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-29 00:00:00 UTC ]
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Facebook Lets Brands Blacklist Publishers

Facebook is giving advertisers more control over where their ads run, allowing them to opt out of appearing near content from specific publishers, according to new policies announced on Wednesday."We will show you all the publishers or pages on which your ad could theoretically run," said Michel... Continue reading at Advertising Age

[ Advertising Age | 2017-06-14 00:00:00 UTC ]
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Why Time, Conde Nast and other magazine publishers are charging into brand licensing

With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-13 00:00:00 UTC ]
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‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads

There's money to be made with Facebook's mid-roll video ads -- if you have scale. The post ‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-05 00:00:00 UTC ]
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'Show me the money!': the self-published authors being snapped up by Hollywood

After the success of self-published authors like Andy Weir and EL James, Hollywood is scooping up the rights to books as fast as it can. But why – and is it always good for the author?After watching Quentin Tarantino’s Kill Bill, self-published author Mark Dawson was inspired to create his own... Continue reading at The Guardian

[ The Guardian | 2017-05-15 00:00:00 UTC ]
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Popular and Prolific Pope Keeps Publishers Busy

Religion and secular publishers look for new ways to set their titles apart from the hundreds of books on Pope Francis that have been published so far. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-04 00:00:00 UTC ]
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Bonnier Zaffre to publish ITV's Keep the Home Fires Burning

Bonnier Zaffre has acquired three books from S Block, the creator of ITV series, Home Fires. Continue reading at The Bookseller

[ The Bookseller | 2017-03-31 00:00:00 UTC ]
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Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek

[ AdWeek | 2017-03-30 00:00:00 UTC ]
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Hodder to publish ITV tie-in Save Money Good Food

Hodder & Stoughton have signed up a new cookery book to accompany an eight-part prime-time TV series commissioned for ITV this spring. Continue reading at The Bookseller

[ The Bookseller | 2017-03-24 00:00:00 UTC ]
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Publisher to host EU celebration night on day of Article 50 trigger

Canbury Press is to host a gala evening to "celebrate the contribution of Europeans to the UK" as prime minister Theresa May prepares to trigger Article 50. Continue reading at The Bookseller

[ The Bookseller | 2017-03-21 00:00:00 UTC ]
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London Book Fair 2017: Publishers Keep Calm and Carry On

Despite political uncertainty on both sides of the Atlantic, this year's London Book Fair was a busy, buoyant event. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Bonnier’s New Self-Publishing Platform, Type & Tell: Authors Keep 100 Percent of Royalties

Called Type & Tell, Bonnier's new self-publishing platform has been quietly tested in Sweden. Its English edition launches during London Book Fair. The post Bonnier’s New Self-Publishing Platform, Type & Tell: Authors Keep 100 Percent of Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-08 00:00:00 UTC ]
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Brexit negotiations: government urged to keep publishing trade barriers 'to absolute minimum'

A paper published today by the All Party Parliamentary Group on Publishing (APPG) is calling on government to keep barriers on trade "at an absolute minimum" for books during negotiations to leave the European Union - whatever trade-off is offered to impose them. Continue reading at The Bookseller

[ The Bookseller | 2017-03-03 00:00:00 UTC ]
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