Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix collects real-world sales information and ties it to consumers and their mobile behavior. SessionM teams up with app publishers like TMZ and The Weather Channel to run rewards campaigns and push promotions for brands—many in the consumer product goods category, and which deliver mobile coupons and other offers. The company was founded by Lars Albright of Quattro Wireless, which Apple acquired in 2010. “The last piece in mobile has always been how do brands bridge that gap from targeted ad experience to closing the loop on a purchase,” said Bill Clifford, SessionM’s chief revenue officer. Datalogix is becoming a big player with partners like Facebook using its consumer data to gauge real-world impact. SessionM is trying to amass an ever-larger network of publishing and gaming apps with millions of logged-in users. It also will use Datalogix sales information to better target its promotions. “We are onboarding offline shopping data into the network to enable targeting based on a actual purchase behavior,” Clifford said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-25 00:00:00 UTC ]
News tagged with:
#app publishers
#weather channel
#consumer data
Bookwire's half-day 'All About Audio' conference highlighted trends in the fast-growing but still-young popularity of audiobooks in France. (Sponsored) The post Bookwire in France: A ‘New’ Audiobook Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-23 18:44:09 UTC ]
More news stories like this | All news stories tagged with:
#audiobook
#audiobook market
#post bookwire
BookTrust research shows, however, that the overall picture ‘remains far from representative’ with some writers and illustrators reporting tokenismNew research has found that 11.7% of children’s book creators published in the UK in 2021 were people of colour, up from 5.6% in 2017.Despite the big... Continue reading at The Guardian
[ The Guardian | 2022-11-23 06:01:50 UTC ]
More news stories like this | All news stories tagged with:
#children’s book
#diana gerald
#uk rose
Penguin owner Bertelsmann will not appeal US judge’s ruling that merger would be illegal because it would hit authors’ payPenguin Random House, the world’s largest book publisher, and rival Simon & Schuster have scrapped a $2.2bn deal to merge, Penguin’s owner said in a statement on... Continue reading at The Guardian
[ The Guardian | 2022-11-21 22:41:38 UTC ]
More news stories like this | All news stories tagged with:
#bertelsmann
#largest book
#simon schuster
#2bn deal
The following is a listing of new and forthcoming adult, young adult, and children’s titles that showcase the multicultural nature of American society and reflect the ever-increasing range of topics and disciplines needed to serve its diverse communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-19 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#diverse communities
#american society
#young adult
#forthcoming adult
#forthcoming titles
Amazon's Black Friday deals have started going live, and its Echo Show displays, Fire tablets and Fire TV devices are already being sold at a discount. Also on sale? Its Kindle e-readers, some of which are now listed for the lowest prices we've seen for them on the website. The Kindle Paperwhite... Continue reading at Engadget
[ Engadget | 2022-11-18 13:13:24 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#follow @engadgetdeals
#buying advice
#worth noting
#download books
#kindle lineup
#great time
#kindle oasis
#automatically adjust
#ebook collection
#signature edition
#previous generation
#all-time low
Instructions for using the online spreadsheet that accompanies our Book Publishing Startups in the U.S. 2022 report. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book publishing
A new report charts how more than 1,300 ventures have performed over the past 15 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
More news stories like this |
Unit sales of print books fell 17.1% last week compared to the week ended November 13, 2021, at outlets that report to NPD BookScan. It was the third consecutive week that sales fell by double digits compared to 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#print book
#sales fell
#consecutive week
#week compared
Bookstore sales were up 8.5% over last year, reaching $6.45 billion, in the first nine months of 2022. The steady improvement in the year leaves bookstore sales 0.8% below pre-pandemic nine-month sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-16 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookstore sales
Book sales fell 9% in August compared to a year ago at the 1,367 publishers who report data to AAP’s StatShot program. All segments had declines in the month, with sales of adult books down 9.3% and sales of children’s/young adult book declining 10.9%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-16 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#adult book
#adult books
#report data
#august compared
In March's edition of Bologna Children's Book Fair, the Book Plus program will have Greece as its own 'market of honor' exhibitor. The post Greece Is Bologna Book Plus’ First Market of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-14 18:23:22 UTC ]
More news stories like this | All news stories tagged with:
#bologna book
#children's book
#bologna children
#book fair
#honor appeared
The soft fall sales season continued last week, with print unit sales falling 14.9% compared to the week ended November 6, 2021. Sales declined in all categories, including sales of adult fiction, which has been the best-performing segment this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-10 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#adult fiction
#including sales
#sales declined
#9% compared
Religion publishers aim to help readers looking for a deeper spiritual experience this Christmas season with a number of new titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#christmas season
Publishers are adding books they say are faithful to Biblical values, but not explicitly religious, leaving it to parents to draw connections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#children's book
#draw connections
#christian children
Sales dropped 11% and profits plunged 54% in the quarter ended September 30 at HarperCollins. Much lower sales of print books through Amazon impacted the revenue decline, and higher costs across the board contributed to the profit drop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#higher costs
#revenue decline
#print books
#lower sales
In a trend reflecting reader behavior more than supply-chain issues, the American book market heads downward in NPD's BookScan data. The post NPD BookScan: The US Market, Early 2022 Holidays appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-07 18:29:40 UTC ]
More news stories like this | All news stories tagged with:
#book market
#bookscan
#bookscan data
#supply-chain issues
Following record book sales in the US in 2021, we review five years of book market data collected by the Association of American Publishers. The post AAP: Six Charts on the US Book Market, 2017 to 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-03 15:12:27 UTC ]
More news stories like this | All news stories tagged with:
#book market
#american publishers
#post aap
Despite three books posting sales of more than 100,000 copies last week, unit sales of print books fell 14.2% compared to the week ended October 30, 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#2% compared
Though its third-quarter results slowed compared to the first half of 2022, Simon & Schuster remains on track to have a record year, which CEO Jonathan Karp attributed to employees' ability to stay focused on books despite the company being for sale for more than two years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-02 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#stay focused
#record year
The book, “Trespasses,” captures the texture of life in Northern Ireland — details, objects and images that carry “incredible emotional weight.” Continue reading at The New York Times
[ The New York Times | 2022-10-31 16:21:50 UTC ]
More news stories like this | All news stories tagged with:
#debut novel
#louise kennedy