Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix collects real-world sales information and ties it to consumers and their mobile behavior. SessionM teams up with app publishers like TMZ and The Weather Channel to run rewards campaigns and push promotions for brands—many in the consumer product goods category, and which deliver mobile coupons and other offers. The company was founded by Lars Albright of Quattro Wireless, which Apple acquired in 2010. “The last piece in mobile has always been how do brands bridge that gap from targeted ad experience to closing the loop on a purchase,” said Bill Clifford, SessionM’s chief revenue officer. Datalogix is becoming a big player with partners like Facebook using its consumer data to gauge real-world impact. SessionM is trying to amass an ever-larger network of publishing and gaming apps with millions of logged-in users. It also will use Datalogix sales information to better target its promotions. “We are onboarding offline shopping data into the network to enable targeting based on a actual purchase behavior,” Clifford said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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In a letter to agents and authors, HBG CEO Michael Pietsch touched on a number of topics, including the sales outlook for trade books, the lawsuit against the Internet Archive, and increasing direct-to-consumer marketing and sales efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-10 05:00:00 UTC ]
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When we weren't distracted by all the cool stuff at CES, we found some pretty great deals on tech that you can buy right now. Amazon's just-released Kindle Scribe, with both reading and writing capabilities, saw its first-ever discount and Razer discounted many of their 2022 Blade 15 gaming... Continue reading at Engadget
[ Engadget | 2023-01-06 19:05:41 UTC ]
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After two years of surprisingly strong sales during the pandemic, unit sales of print books fell 6.5% in 2022 compared to 2021 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday
[ Digiday | 2023-01-05 15:47:27 UTC ]
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The first of what will be a number of print books from commercial trade publishers featuring the text of the Select January 6th Committee Final Report hit the market last week, selling more than 46,000 combined copies at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Helped by an extra Saturday of sales compared to 2021, unit sales of print books rose 10% last week over the week ended December 25, 2021, at outlets that report to NPD BookScan. All six major categories posted increases in the week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-28 05:00:00 UTC ]
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Unit sales of print books rose 15.5% last week over the previous week, but were still down 6.4% from the comparable week last year at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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With sales in the adult books and children’s/young adult categories falling 16.4% and 9.9%, respectively, total industry sales dropped 9.3% in October from a year ago for the 1,370 publishers that report results to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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Unit sales of print books fell 4.1% in the week ended Dec. 10, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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A 19% increase in Scholastic's children's book publishing and distribution segment drove total sales up 12% in the second quarter, while operating income rose 20%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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Bookstore sales fell 2.9% in October compared to 2021, falling to $636 million from $655 million last year, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-15 05:00:00 UTC ]
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Unit sales of print books had one of their best weeks of the year last week, but it wasn’t quite enough to top sales from a year ago. As a result, unit sales fell 4.1%, marking one of the smallest declines this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-15 05:00:00 UTC ]
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Nielsen faced growing scrutiny and competition as it went private and industry shifted toward CTV, clean rooms and outcomes. Continue reading at Advertising Age
[ Advertising Age | 2022-12-14 10:30:00 UTC ]
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Unit sales or print books fell 17.3% in the week ended December 3, 2022, from the week ended December 4, 2021, at outlets that report to NPD BookScan. The sales total represented an increase over the previous week in 2021, but it is becoming clear that the holidays will not give a significant... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-12 05:00:00 UTC ]
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The United States' book market 'finished November at 6 percent below 2021,' NPD Books' Kristen McLean reports. The post NPD Books: US Market Underperforming in the Holidays appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-06 17:01:25 UTC ]
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Total publishing industry sales fell 4.5% through September compared to 2021, with trade sales down 3.3%, at the 1,368 publishers who report revenue to the AAP’s StatShot program. Lower hardcover sales and higher returns were the main drivers in pushing down trade sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
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The winners of the Society of Children's Book Writers and Illustrators' inaugural Russell Freedman Award for Nonfiction for a Better World were announced on November 29. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
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While Thanksgiving week provided a solid sales boost over the week ended November 19, 2022, the increase was not enough to lift unit sales of print books over the week ended November 27, 2021, with total unit sales falling 10.3% from Thanksgiving 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
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For Cyber Monday, a ton of Dungeons and Dragons hardcover rulebooks are on sale for about 60% off, from the basics to the more advanced. Continue reading at Book Riot
[ Book Riot | 2022-11-28 20:52:33 UTC ]
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