Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix collects real-world sales information and ties it to consumers and their mobile behavior. SessionM teams up with app publishers like TMZ and The Weather Channel to run rewards campaigns and push promotions for brands—many in the consumer product goods category, and which deliver mobile coupons and other offers. The company was founded by Lars Albright of Quattro Wireless, which Apple acquired in 2010. “The last piece in mobile has always been how do brands bridge that gap from targeted ad experience to closing the loop on a purchase,” said Bill Clifford, SessionM’s chief revenue officer. Datalogix is becoming a big player with partners like Facebook using its consumer data to gauge real-world impact. SessionM is trying to amass an ever-larger network of publishing and gaming apps with millions of logged-in users. It also will use Datalogix sales information to better target its promotions. “We are onboarding offline shopping data into the network to enable targeting based on a actual purchase behavior,” Clifford said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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With Easter falling one week earlier this year than in 2022, unit sales of print books rose 4.7% last week over 2022 at outlets that report to Circana BookScan. Every segment except adult nonfiction posted increases over 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-13 04:00:00 UTC ]
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Regulators around world are cracking down on content being hoovered up by ChatGPT, Stable Diffusion and othersCutting-edge artificial intelligence systems can help you escape a parking fine, write an academic essay, or fool you into believing Pope Francis is a fashionista. But the virtual... Continue reading at The Guardian
[ The Guardian | 2023-04-10 09:10:17 UTC ]
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An early Easter and sales of more than 225,000 copies of the newest edition in Dav Pilkey’s Dog Man series combined to increase unit sales of print books by 2.7% last week over the comparable week in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
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Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday
[ Digiday | 2023-04-04 04:01:00 UTC ]
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Amazon is running a sale on Kindle e-readers just in time for outdoor reading, and there are a few good deals in the mix. The company is selling the base Kindle with lock screen ads for $80, or $20 off. That's near an all-time low, and makes it an easy pick if you want a compact, no-frills... Continue reading at Engadget
[ Engadget | 2023-04-03 13:26:16 UTC ]
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A big rise in sales of adult fiction and smaller gains in the young adult category resulted in a 1.6% increase in unit sales of print books last week, making it the third consecutive week print sales increased over 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
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Big gains in adult fiction drove a 1.6% increase in overall print unit sales in the week ended March 25, compared to the similar week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 00:00:00 UTC ]
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The five finalists for PW's 31st Bookstore of the Year and 25th Sales Rep of the Year awards have been selected. Winners will be announced at the U.S. Book Show, which is set for May 22-25. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-28 04:00:00 UTC ]
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Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets. Continue reading at Advertising Age
[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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If you're on the market for a new e-reader, Amazon's latest discounts on Kindles may have exactly what you've been looking for at a lower-than-expected price. Key among the sale items is the Kindle Paperwhite, which is down to $100. That's only $5 more than its record-low price, and it's the... Continue reading at Engadget
[ Engadget | 2023-03-24 15:05:13 UTC ]
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With gains in all major categories but adult nonfiction, overall unit sales of print books rose 2.9% in the week ended Mar. 18, 2023, compared to the similar week in 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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With sales of print books in all categories but adult nonfiction increasing last week, unit sales rose 2.9% over the week ended March 19, 2022, at outlets that report to Circana BookScan. It was the second consecutive week sales rose over last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-23 04:00:00 UTC ]
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In 2022, Nielsen BookData saw a 10-percent fall in ebook volumes in the UK, and a 3-percent drop in print. Audiobooks' growth slowed. The post Nielsen BookData 2022: A ‘Slight Decline’ in UK Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-22 12:42:13 UTC ]
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Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation
[ The Conversation | 2023-03-21 02:59:12 UTC ]
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Despite high returns, sales for the 1,240 companies that report results to AAP's StatShot program increased 3.5% in January, with the adult books segment leading the way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Melvin Shapiro, once called by 'PW' the "sage of the bargain book business," died earlier this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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With young adult fiction the only major category posting a decline, unit sales of print books increased 4.2% in the week ended Mar. 11, 2023, over the comparable week in 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Bookstore sales posted surprisingly strong gains in January, jumping 15.9% over 2022. Sales in January 2023 were $997 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-16 04:00:00 UTC ]
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Despite no new blockbuster title, unit sales of print books rose 4.2% last week, led by a 9.8% increase in sales of adult fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-16 04:00:00 UTC ]
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When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
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