Mobile Ads Will Surpass Print and Radio This Year

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent more on ads on phones and tablets compared to 2013, allowing the larger digital category to account for 30 percent of the advertising marketplace, per the research company. And it said the general ad market will increase 5.3 percent year over year in 2014 to $180 billion, thanks to jumps in mobile and TV advertising. Such growth marks the first time since 2004 that the U.S. advertising landscape has lifted by more than 5 percent, according to eMarketer.  Credit Facebook, Google and Twitter for racing ahead of the curve here, as all three digital powerhouses have made mobile their key drives—albeit at respectively different speeds—in the last couple of years.   Continue reading at 'AdWeek'

[ AdWeek | 2014-07-02 00:00:00 UTC ]
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Ad Age print subscription update in light of the COVID-19 pandemic

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[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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Playboy Shutters Print Magazine After 66-Year Run

[caption id="attachment_178530" align="alignright" width="215"] The March 2020 cover of Playboy.[/caption] It seems Playboy's Spring 2020 issue, on newsstands this week, will be its last. The 66 year-old magazine is ceasing regular production of its print edition and moving ahead with a... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-18 21:08:45 UTC ]
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Print grows for fifth consecutive year in 2019

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[ The Bookseller | 2019-12-30 18:15:33 UTC ]
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California Newspaper Ends Print Publication After 161 Years

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[ Editor & Publisher | 2019-12-30 15:48:55 UTC ]
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Long-Running California Newspaper Ends Print Publication After 161 Years

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[ The Huffington Post | 2019-12-30 07:57:06 UTC ]
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Marie Claire UK to cease print publication after 31 years

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[ The Guardian | 2019-09-10 11:45:36 UTC ]
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A year after facing steep declines, NFL ad pricing is on the rebound

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1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

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[ Digiday | 2019-08-14 04:01:54 UTC ]
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A 40-year account of the evolution of Hispanic print media

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[ Advertising Age | 2019-08-13 13:31:00 UTC ]
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[ AdWeek | 2019-06-19 16:15:54 UTC ]
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[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
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[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
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[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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3Doodler's mobile app is like a coloring book for 3D printing

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[ Engadget | 2019-02-13 00:00:00 UTC ]
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The UK print market has grown in value for a fourth year running, with  2018 showing a marginal volume increase too. Continue reading at The Bookseller

[ The Bookseller | 2019-01-03 00:00:00 UTC ]
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[ AdWeek | 2018-12-27 00:00:00 UTC ]
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[ Advertising Age | 2018-12-03 00:00:00 UTC ]
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