Metro’s Mobile Roadmap: 'We Need to Look at Everything'

Martin Ashplant is returning to Metro, the U.K.’s free urban paper, as digital director during a tense time for news publishing. Projects like Google’s AMP are adding more platforms for publishers to partner with, and many readers ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-11-19 00:00:00 UTC ]
News tagged with: #martin ashplant #digital director #news publishing

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International Industry Notes: Beijing Book Fair, Japan’s Mobile Games, Scotland’s Indie Publishers

Zhejiang University Press has events at BIBF this week, as Japan's Toto Serkan looks at Japan's mobile gaming market, and Scotland's Society of Young Publishers weighs the industry's interest in new skills. The post International Industry Notes: Beijing Book Fair, Japan’s Mobile Games,... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile games #indie publishers


How CNN juggles different mobile chat apps to cover the Olympics

With mobile messaging app use exploding, publishers are all trying to figure out how to share their content with those apps' users. CNN, after launching an automated chatbot app on Kik and Facebook Messenger, is giving users an interactive, on-the-ground look at big events like the Republican... Continue reading at Digiday

[ Digiday | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving users #facebook messenger #big events


Self-Publishing, Direct Sales, and Mobile: The Netherlands’ Peter Paul van Bekkum

Asked ahead of Frankfurt's The Markets, Rotterdam's Peter Paul van Bekkum says mobile, direct sales, and self-publishing are the publishing developments to watch in The Netherlands. The post Self-Publishing, Direct Sales, and Mobile: The Netherlands’ Peter Paul van Bekkum appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post self-publishing #direct sales


Hachette US adds titles to mobile platform Tapas Media

Hachette Book Group has signed a new deal in the US with online mobile platform Tapas Media. Continue reading at The Bookseller

[ The Bookseller | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adds titles


Google's Accelerated Mobile Pages project spreads to more of the web

Google’s effort to give the web a speed boost is pressing more firmly on the gas pedal.The Accelerated Mobile Pages Project is moving beyond news sites to include other destinations on the web. Google is partnering with sites like eBay along with several publishers in pushing the effort along.... Continue reading at PC World

[ PC World | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news sites #lightning bolt


Google Expands AMP in Search Results as Retailers Join Push for Faster Mobile Web

Google made a move Tuesday that should have every publisher and ecommerce player on notice, expanding links to Accelerated Mobile Pages beyond a carousel at the top of its search results to the full list of hits below.Google has been displaying AMP pages in a carousel intended to highlight news... Continue reading at Advertising Age

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full list #search giant #news articles #change today


This Mobile Ad Blocker Wants to Charge Brands to Show Their Ads

For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek

[ AdWeek | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stark difference #building bridges


Why London’s free paper Metro is betting on apps

Metro, London’s freesheet, has combined its smartphone and tablet app and added new features. In the autumn it will roll out two new apps focussing on content verticals. The paper wants to focus attention on its loyal audience, taking a different approach to other publishers chasing traffic on... Continue reading at Digiday

[ Digiday | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet app #apps appeared #content verticals #focus attention #loyal audience #print publication


‘Draw That Roadmap to the World’: The Philippines’ Karina Bolasco

'Our publishing industry is complex and vibrant,' says publisher Karina Bolasco, who speaks on October 18 as The Philippines' analyst in Frankfurt Book Fair's The Markets: Global Publishing Summit. The post ‘Draw That Roadmap to the World’: The Philippines’ Karina Bolasco appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry


HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences

The "Interest-Driven Network" rolls out TagTopic marketplace in a bid to upend mobile media. The post HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
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Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social

A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at AdWeek

[ AdWeek | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$100 million #ad formats


Facebook Is Using This Data to Pitch Canvas Ads to Mobile-Minded Marketers

Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek

[ AdWeek | 2016-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #immersive experience #video player #video showing #wider audience


In Another Swipe at Google, Facebook's Mobile Ad Network Gets Into Desktop, Offers More Video Ads

Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age

[ Advertising Age | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #audience network


E-book App Applies Gaming E-Commerce Model To Mobile Reading

Tapas aims to optimize reading for mobile by dividing books into three- to five-minute chunks and charging readers as they go. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile reading


Apple Opens Mobile News App to All Publishers in Bid for Readers

Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age

[ Advertising Age | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news junkies #media outlets #select group #announced partnerships


Battle For Mobile Web Ramps Up as WordPress Creates Plugin to Automate Facebook Instant Articles

WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will... Continue reading at Advertising Age

[ Advertising Age | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user base #walled garden #mobile devices #major publishers


5 Ways Mobile Is Changing News Consumption

BARCELONA, Spain—Media executives from television, online and magazine news organizations are optimistic that a mostly mobile audience will present new opportunities for reporting and engagement, even while revenue challenges remain. Speaking on a Mobile World Congress panel Thursday,... Continue reading at AdWeek

[ AdWeek | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #golden age #good stuff #big thing #important story


Google Launched Faster-Loading Mobile Pages Today for a Bevy of News Sites

Google AMP officially launched today, and the search giant's new feature promises to help some mobile pages load more quickly and combat ad fraud. AMP stands for Accelerated Mobile Pages, an open-source project that's supported by major publishers like Daily Mail, social platforms such as... Continue reading at AdWeek

[ AdWeek | 2016-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platforms #mobile users #ad blockers #originally revealed


Why BuzzFeed Is All-In on Mobile, Though That Wasn't Always the Case

BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer. In a speech on Tuesday at Mobile World Congress, the BuzzFeed founder announced that his publishing company is launching a mobile video app that's focused on binge-watching. It is available today for... Continue reading at AdWeek

[ AdWeek | 2016-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android users #original version #native advertising #key part #grown rapidly


Google Revs Up Mobile Web With AMP, But What About Marketers?

A group of top-tier publishers will help launch Google's answer to Facebook Instant Articles on Wednesday as the search titan attempts to reinvent the mobile web with its Accelerated Mobile Pages initiative. But Google may need brands' help before too long if it really wants to build a new... Continue reading at Advertising Age

[ Advertising Age | 2016-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile web