Meredith’s latest mobile ad strategy: rewards for taps

Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain actions on its publishing partners’ apps. The deal […]The post Meredith’s latest mobile ad strategy: rewards for taps appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-02-18 00:00:00 UTC ]
News tagged with: #mobile apps #post meredith #publishing partners

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MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek

[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #tablet editions #brenda white #digital ad


Iraq the latest crime hotspot for Bitter Lemon Press

Crime publisher Bitter Lemon Press has acquired two new novels set for publication in spring 2014... Continue reading at The Bookseller

[ The Bookseller | 2013-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #novels set


Donnelley Adding Electronic Tags

R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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Publishers look to mobile

Publishers are looking to mobile channels to sell bespoke digital content as research suggests... Continue reading at The Bookseller

[ The Bookseller | 2013-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile channels #research suggests


Business Insider's Slideshows Are Now Ads, Too

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek


Scholastic. Carlton, Faber in latest children's turnaround

In one of a chain of moves across children’s publishing, Scholastic UK publishing and... Continue reading at The Bookseller

[ The Bookseller | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest children


Latest Townsend novel delayed

The next instalment in Sue Townsend's bestselling Adrian Mole series will be arriving a year... Continue reading at The Bookseller

[ The Bookseller | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sue townsend


E-books added to ONS 'basket of goods'

The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller

[ The Bookseller | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-books added


E-books added to inflation basket

E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News

[ BBC News | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-books added


Beyond Native: Bringing Video Ads In-House

The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek

[ AdWeek | 2013-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #proving ground #tech staffers


Interview - HuffPo CEO Jimmy Maymann: 'We Don't See Traditional Online Ads as the Future'

In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional advertising #digital publishers #sponsored content #alternative route


Advance Buys Digital Ad Agency Pop

Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies announced #advance publications


10 Strategies for Publishers to Succeed and Survive

Guy Kawasaki says traditional publishers need to 'think about maximizing sales not minimizing losses' and offers 10 strategies to put them back on the right path. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers


Why Native Ads Are Bad News for Some Agencies

When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek

[ AdWeek | 2013-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zenith media #content creation #due respect #signs point #online survey


France Rejects Plan to Block Online Ads

The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times

[ The New York Times | 2013-01-07 00:00:00 UTC ]
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Pope Benedict’s Latest Volume Scores Big

Appearing on all three November lists highlighted this week is Jesus of Nazareth: The Infancy Narratives by Pope Benedict XVI. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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Children's publishers ready Christmas digital strategies

Children's publishers' digital Christmas strategies are already being unwrapped, with... Continue reading at The Bookseller

[ The Bookseller | 2012-12-17 00:00:00 UTC ]
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Mobile Self-publishing Platform XinXii Launches in Russia

German self-publishing platform XinXii, which allows indie authors to sell their titles through mobile ebook shops, has gone live in Russia. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie authors


Nosy Crow to publish book of John Lewis Snowman ad

Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller

[ The Bookseller | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nosy crow #publish book #john lewis #picture book


Marie Claire to debut NFC technology for magazine ad

Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week

[ Media Week | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire