Meredith Guarantees Print ROI for Select Advertisers

Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines. Participation requires a 12-month advertising commitment in Meredith magazines (commitment is based on category, with minimum levels of frequenc Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-07-25 00:00:00 UTC ]
News tagged with: #select advertisers #meredith corp #homes gardens #meredith magazines

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Pew survey: Reading of print books increased in 2013

The Pew survey found that e-reading increased as well but that more adults read a print book in 2013 than in the previous year. 'Print remains the foundation of Americans’ reading habits,' the report stated. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading habits #pew survey #print book #print remains #report stated


Pew: E-Reading Surges, But Print Is Hanging On

E-books are rising in popularity, but according to the Pew Research Center, print remains the foundation of Americans’ reading habits. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print remains #reading habits


E-reading on the rise but print books still dominate

New research by the Pew Internet and American Life Project shows that the percentage of American adults who read an ebook in the past year has risen to 28 percent, up from 23 percent in 2012. Yet the tree book isn't dead yet, at least in the popularity sense, as the results show most ebook... Continue reading at Betanews

[ Betanews | 2014-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #pew internet #american adults


The First 3-D Printed Book Cover Is Here

A limited edition of Chang-Rae Lee's On Such A Full Sea turns typography into a sculpture.It was only a matter of time: the first 3-D printed book cover has arrived. Published by Riverhead Books on Tuesday, a limited edition of Chang-Rae Lee's novel On Such a Full Sea features a white slipcover... Continue reading at Fast Company

[ Fast Company | 2014-01-13 00:00:00 UTC ]
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Uncle the elephant joins brave march of children's classics back into print

JP Martin's much-loved but unavailable stories have been recovered for the rest of us by one courageous readerLet joy be unconfined! Almost seven years ago, I bewailed the loss of Uncle, the wealthy, purple-clad elephant with the BA whose surreal adventures, superbly illustrated by Quentin... Continue reading at The Guardian

[ The Guardian | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long haul #pippi longstocking


Fashion Mags Buoy Print's Uneven 2013

In the world of print magazines, fashion remains a stalwart.Top fashion titles such as Vogue, Glamour, Marie Claire, Harper's Bazaar, Elle, InStyle and People StyleWatch all finished 2013 with growth in print ad pages, according to the Publishers Information Bureau, which released its end of... Continue reading at Advertising Age

[ Advertising Age | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazines #marie claire #year compared


The Weekly Scorecard Tracking Unit Print Sales (in thousands)

Unit sales of print books fell 4% in the first week of 2014 compared to the week ended Jan. 6, 2013, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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Printed book sales fall £98m in 2013

Sales of printed books fell by £98m last year - down 6.5% on 2012, figures show. Continue reading at BBC News

[ BBC News | 2014-01-06 00:00:00 UTC ]
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Native advertising is the new paywall in media economics - but is it here to stay?

Many digital publishers have placed it at the heart of their business strategy - but there are concerns over transparencyIn 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper... Continue reading at The Guardian

[ The Guardian | 2014-01-05 00:00:00 UTC ]
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Sales of Print Units Slipped in 2013

Sales of print books through outlets that report to Nielsen BookScan’s retail & club channel fell 2.5%, to 501.6 million units, in 2013, compared to 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #nielsen bookscan


Printed book sales fall almost £100m in 2013

The value of the printed book market fell by £98m in 2013, Nielsen BookScan data reveals.... Continue reading at The Bookseller

[ The Bookseller | 2014-01-03 00:00:00 UTC ]
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Are Print Books Becoming Objets d’art?

The survival of print books depends on producing physical books you want to own as well as read. One fine example: J.J. Abrams' and Doug Dorst’s bestseller 'S.' Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-02 00:00:00 UTC ]
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Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at Advertising Age

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hard news #hard sell #print editions


Cross-Platform Magazine Advertising Up 6 Percent

Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kantar media #magazine media


Native Advertising Wasn't Really So Viral in 2013

Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek

[ AdWeek | 2013-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #book lovers #single brand #social publishers #include video


Online start-up branches out into print

An online start-up in south London is launching a crowdfunded print version tomorrow. The Croydon Citizen is publishing a free news magazine, which will be distributed at the borough's railway stations and main shopping areas.Editor-in-chief James Naylor says the 16-page magazine, which will be... Continue reading at The Guardian

[ The Guardian | 2013-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular belief #local news #highly engaged #editorial team


NAA: FTC Should Give Publications Room on Native Advertising

Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #newspaper publishers #industry mdash #newspaper association


Newsweek's Long, Strange Return to Print

Newsweek's return to print is the latest development in an odd timeline for the once-storied magazine. It's changed ownership four times, employed four CEOs and had three editors-in-chief since 2010. It's awkward liaise with the Daily Beast and swings between layoffs and hiring flurries add to... Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest development #daily beast


A transparent market means rethinking the ways brands advertise

In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian

[ The Guardian | 2013-12-04 00:00:00 UTC ]
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Newsweek to print weekly edition again one year after calling it quits

Editor in chief Jim Impoco announced the magazine will begin producing a weekly 'premium' print edition as early as JanuaryAmanda Holpuch Continue reading at The Guardian

[ The Guardian | 2013-12-04 00:00:00 UTC ]
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