Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Bigger data: Meredith Corporation and Hearst Magazines are adopting a new Interactive Advertising Bureau (IAB) Tech Lab data-transparency standard, the two publishing conglomerates exclusively tell Ad Age. A little background: Last fall, the IAB Tech Lab, together with the Association of National Advertisers’ Data Marketing & Analytics division, the Coalition for Innovative Media Measurement and the Advertising Research Foundation, released what they called a beta version of a “nutritional label”-style standard for audience segment data sets to disclose the source of consumer data, how it was parsed, etc. Also part of that trial balloon: a proposed compliance program to keep participants honest. The beta release came with a six-month public comment period, during which the groups above and a leadership committee including LiveRamp, MediaMath, Neustar and Oracle Data Cloud, plus a working group made up of Acxiom, Experian, MetLife, the U.S. Postal Service and others, took in feedback and rallied additional participation from major data players. At the time, it was unclear how many publishers would sign on. But with multimedia conglomerates Meredith and Hearst Magazines now on board, the IAB standard suddenly gets a big boost. In a joint statement to Ad... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-30 00:00:00 UTC ]
Utne Reader, a magazine that highlights the best of independent and alternative presses, has launched Alt Wire, a socially curated digital magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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Cinchcast, whose technology has been used by BlogTalkRadio since 2006, released a cloud-based audio solution for digital publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 06/07/2011 - 07:32 La Martinière is the latest French publisher to sign up to sell ebooks through Apples iBookstore. About 150 La Martinière and Seuil titles are available so far, with another 300 expected to follow by the end of the summer,... Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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#apples ibookstore
#print versions
Amazon.com has acquired The Book Depository International, a seven-year old online bookseller based in the UK, which also republishes titles that are no longer in print or poorly available. Continue reading at AllThingsD
[ AllThingsD | 2011-07-05 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Tue, 05/07/2011 - 09:25 The London Magazine has launched a competition for readers to nominate their favourite bookshop, highlighting indies including Daunts. As part of the publication's The Great Little Shop Awards, this month the magazine is asking... Continue reading at The Bookseller
[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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#london magazine
#vote online
Written By: Charlotte Williams Publication Date: Mon, 04/07/2011 - 08:36 Pan Macmillan will be offering "enhanced rates" on the titles it publishes under its new digital-only imprint, with agents welcoming the initiative and urging publishers to pursue similar projects. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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With the global economy still struggling to get on a solid footing in 2010, the worlds largest publishers had a mixed performance in the year, although the majority of companies managed to post sales gains in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-07-01 00:00:00 UTC ]
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#global publishing
#global economy
Written By: Charlotte Williams Publication Date: Thu, 30/06/2011 - 13:09 Harvill Secker has acquired a non-fiction title about the work of British lawyer Clive Stafford Smith over 25 years to save those on death row in the US. Editor-at-large Rebecca Carter bought UK and Commonwealth rights... Continue reading at The Bookseller
[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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#patrick walsh
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IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year. Continue reading at Media Week
[ Media Week | 2011-06-30 00:00:00 UTC ]
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#single year
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Written By: Lisa Campbell Publication Date: Thu, 30/06/2011 - 13:12 Pulp frontman Jarvis Cocker is set to publish a book of his song lyrics with Faber. The book, entitled Mother, Brother, Lover: Selected Lyrics, was bought by Fabers editorial director of fiction, Lee Brackstone, and editor... Continue reading at The Bookseller
[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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The former newspaper baron, serving out a sentence for fraud and obstruction, will publish "A Matter of Principle" in the fall. Continue reading at The New York Times
[ The New York Times | 2011-06-30 00:00:00 UTC ]
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#media decoder
Written By: Graeme Neill Publication Date: Wed, 29/06/2011 - 09:21 The literary agency representing Barack Obama has become the latest to move into ebook publishing but stresses it is not trying to compete with publishers. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-29 00:00:00 UTC ]
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#ebook publishing
Oakland-based book publicist Lorna Garano has opened an eponymous speakers bureau with business partner Peter Handel, who also has a track record in public relations for Bay Area authors and publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-28 00:00:00 UTC ]
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#track record
#public relations
Written By: Graeme Neill Publication Date: Thu, 23/06/2011 - 13:59 Waterstone's has pledged at least £10,000 to the Evening Standard's Get London Reading campaign. The bookseller has agreed to donate all profits it makes tomorrow (24th June) from the sale of children's books in its 52 stores... Continue reading at The Bookseller
[ The Bookseller | 2011-06-23 00:00:00 UTC ]
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#evening standard
After a month of speculation and reports of bids from Time Inc., American Media, Inc. announces it has purchased the U.S. edition of OK! Magazine from Northern & Shell. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 23/06/2011 - 07:26 Vintage Publishing has released the first ebooks from Nigella Lawson, with her Kitchen and Nigella Express books now available in digital format. Lawson's Nigella Quick Collection app has also been updated with 30... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 10:10 Publishers will play a bigger and more complicated role, but only if the link between the author and reader is "reconfigured", was among the conclusions from a panel of chief executives at Publishers Launch London. John... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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#penguin group
#months ago
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Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 09:31 Literary agents who publish their clients' work were likened to foxes raiding the hen house at the Publishers Launch London conference held in London yesterday (Tuesday). Peter Cox, agent and founder of the agency Redhammer,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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#peter cox
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Written By: Charlotte Williams Publication Date: Tue, 21/06/2011 - 08:00 Ladybird is to publish a range of Hello Kitty pre-school titles, having acquired UK rights from Fluid World, UK agent for Hello Kitty brand owner Sanrio. Ladybird will publish a range of formats for 0-3-year-olds,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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#fluid world
Written By: Lisa Campbell Publication Date: Mon, 20/06/2011 - 14:31 John Locke has become the first self-published author to sell more than one million ebooks through Amazon. The author used Amazon's Kindle Direct Publishing platform to publish and sell his titles. He joins Stieg Larsson,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-20 00:00:00 UTC ]
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#james patterson
#nora roberts
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#lee child
#suzanne collins
#michael connelly