Meredith and Hearst Magazines adopt new data standard, Oprah on ‘Buttabeep, Buttaboop’ (Pete Buttigieg): Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Bigger data: Meredith Corporation and Hearst Magazines are adopting a new Interactive Advertising Bureau (IAB) Tech Lab data-transparency standard, the two publishing conglomerates exclusively tell Ad Age. A little background: Last fall, the IAB Tech Lab, together with the Association of National Advertisers’ Data Marketing & Analytics division, the Coalition for Innovative Media Measurement and the Advertising Research Foundation, released what they called a beta version of a “nutritional label”-style standard for audience segment data sets to disclose the source of consumer data, how it was parsed, etc. Also part of that trial balloon: a proposed compliance program to keep participants honest. The beta release came with a six-month public comment period, during which the groups above and a leadership committee including LiveRamp, MediaMath, Neustar and Oracle Data Cloud, plus a working group made up of Acxiom, Experian, MetLife, the U.S. Postal Service and others, took in feedback and rallied additional participation from major data players. At the time, it was unclear how many publishers would sign on. But with multimedia conglomerates Meredith and Hearst Magazines now on board, the IAB standard suddenly gets a big boost. In a joint statement to Ad... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-30 00:00:00 UTC ]

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How Magazine Publishers Are Cutting Print Costs to Improve Profits

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[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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Hearst Sells Marie Claire to a British Publisher

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[ The New York Times | 2021-05-11 17:35:20 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

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[ Digiday | 2021-03-08 05:01:00 UTC ]
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Astra Publishing House is launching an international literary magazine.

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[ Literrary Hub | 2021-02-26 16:54:13 UTC ]
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Hearst turns to first-party data to look for new brand licensing categories

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[ Digiday | 2021-02-10 05:01:00 UTC ]
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US magazine Poetry faces outcry for publishing work by sex offender

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[ The Guardian | 2021-02-03 16:08:52 UTC ]
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Debi Chirichella Named President of Hearst Magazines

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[ AdWeek | 2020-11-11 20:13:08 UTC ]
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Publishing Perspectives Talk: ‘Digital Format Adoption and the Pandemic’

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[ Publishing Perspectives | 2020-10-15 20:46:14 UTC ]
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What Media Buyers Think About Print Cuts at O, The Oprah Magazine

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[ AdWeek | 2020-07-28 19:52:06 UTC ]
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[ AdWeek | 2020-07-24 20:14:14 UTC ]
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Hearst Magazines President Troy Young Resigns After NYT Report

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[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
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Hearst Magazines President Troy Young Resigns After NYT Report

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[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
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Hearst Magazines President Troy Young Resigns After NYT Report

Hearst Magazines President Resigns After Allegations of Inappropriate Behavior

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[ AdWeek | 2020-07-24 00:32:53 UTC ]
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[ The Washington Post | 2020-07-22 16:38:39 UTC ]
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[ The Guardian | 2020-07-17 18:46:36 UTC ]
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[ Editor & Publisher | 2020-06-29 16:45:21 UTC ]
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[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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