Media's Latest In-Demand Job: Platforms Editor

Media companies increasingly want to publish their articles, videos and graphics directly to social networks and mobile apps like Facebook, Instagram and Snapchat. Call it modern syndication.Facebook, for instance, is talking with media companies about publishing articles within the social network. A prototype involving content from The New York Times, BuzzFeed, National Geographic and possibly other publishers is expected soon. Already, publishers new and old are putting videos on Facebook, images on Instagram and screenshots from their text articles on Twitter.To determine how best to carry out this social and mobile syndication strategy, publishers are looking to hire a "platform editor." The New York Times is on the hunt for one who will be, according to its job listing, "a journalist, a technophile, a creative thinker and an evangelist The person in this role will be expected to oversee projects that shape the way our news report is published on all platforms." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-13 00:00:00 UTC ]
News tagged with: #mobile apps #national geographic #job listing

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After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
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IPG Lays Off Nine, Including Key Editors at Chicago Review Press

IPG CEO Joe Matthews told PW the company remains committed to its 50-year-old publishing programs but that "the current market" required adjustments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-18 04:00:00 UTC ]
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Several top editors at Penguin Random House accept buyout offers

Some of publishing’s most celebrated and enduring editors are leaving their posts at Penguin Random House after accepting buyout packages Continue reading at ABC News

[ ABC News | 2023-07-17 23:33:55 UTC ]
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BBC: Metropolitan police say ‘no investigation at this time’ into suspended presenter – latest updates

Force says detectives met with BBC to discuss allegations presenter paid teenager for sexual images Persephone Bridgman Baker, a partner at Carter-Ruck, has spoken on Sky News about the legal situation, reminding viewers why the name of the presenter has been kept from the public eye so far. She... Continue reading at The Guardian

[ The Guardian | 2023-07-10 14:37:56 UTC ]
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French newspaper staff strike after ‘far-right personality’ made editor

Public figures back strike at Le Journal du Dimanche to protest against appointment of Geoffroy LejeuneActors, novelists and leftwing politicians have joined support for major strike action at France’s flagship Sunday newspaper, Le Journal du Dimanche, to protest against the appointment, ahead... Continue reading at The Guardian

[ The Guardian | 2023-06-27 15:32:49 UTC ]
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Sarah Crichton Steps Down as Editor-in-Chief of Henry Holt

Sarah Crichton will "step back from her duties as editor-in-chief" at Henry Holt & Co., assuming the role of editor-at-large on July 5, Holt president and publisher Amy Einhorn has announced in a letter to staff. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-22 04:00:00 UTC ]
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Cannes Today—Twitter and Meta make pitches, Omnicom hooks up with Google AI and Grand Prix latest

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta... Continue reading at Advertising Age

[ Advertising Age | 2023-06-20 20:38:54 UTC ]
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How ad platforms are inflating streaming TV performance

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[ Digiday | 2023-06-20 13:41:01 UTC ]
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Hitting the Books: Why AI won't be taking our cosmology jobs

The problem with studying the universe around us is that it is simply too big. The stars overhead remain too far away to interact with directly, so we are relegated to testing our theories on the formation of the galaxies based on observable data. Simulating these celestial bodies on computers... Continue reading at Engadget

[ Engadget | 2023-06-18 15:30:05 UTC ]
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Texas Officially Bans So-Called “Sexually Explicit” Books; Demands Book Ratings from Vendors

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[ Book Riot | 2023-06-15 10:40:00 UTC ]
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Legendary Knopf Editor Robert Gottlieb Dies at 92

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[ Publishers Weekly | 2023-06-14 04:00:00 UTC ]
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Black creators drive higher media value for marketers, study finds

A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age

[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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Coffee House Press Names Executive Editor and Makes Additional Hires

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[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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Los Angeles Times announces 74 job cuts due to economic challenges

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[ ABC News | 2023-06-07 20:06:25 UTC ]
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AMC transfers its on-demand streaming users to Vudu

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[ Engadget | 2023-06-01 14:00:33 UTC ]
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IVP Academic Promotes Three Editors

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[ Publishers Weekly | 2023-05-30 04:00:00 UTC ]
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Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

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[ Digiday | 2023-05-22 04:01:00 UTC ]
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Here are the guest editors (and covers!) for the Best American Series 2023.

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[ Literrary Hub | 2023-05-16 15:00:45 UTC ]
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New Leaf Literary & Media Faces Backlash After Dropping Authors

After New Leaf "amicably" parting ways with literary agent Jordan Hamessley on May 12, authors affected by the agent's departure took to Twitter to express concern over how the transition was handled as the agency defends their actions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-15 04:00:00 UTC ]
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U.S. Book Show 2023: PW Editors’ Picks Panels

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[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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