Understanding why and how readers engage with the product will inform your marketing. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-02-11 00:00:00 UTC ]
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Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at AdWeek
[ AdWeek | 2022-08-16 12:15:00 UTC ]
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E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age
[ Advertising Age | 2022-08-16 12:15:00 UTC ]
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Sneha, the 22-year-old protagonist of Sarah Thankam Mathews’ debut novel All This Could Be Different, is the dutiful immigrant daughter. Despite the long recession, she bagged a corporate job right after college, and a free apartment in Brewers Hill, Milwaukee. She regularly sends money home to... Continue reading at Electric Literature
[ Electric Literature | 2022-08-11 11:00:00 UTC ]
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In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-08-11 04:01:00 UTC ]
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Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
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In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The post Media Briefing: A snapshot of the digital media economy at the start of... Continue reading at Digiday
[ Digiday | 2022-07-28 04:01:00 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Jefferson Hack, who co-founded the influential 90s journal, has empowered raft of new designers, says industry“I don’t think there’s been a tougher time in fashion since I’ve been doing this,” says the tastemaker and independent publisher Jefferson Hack, who co-founded Dazed & Confused... Continue reading at The Guardian
[ The Guardian | 2022-07-16 17:05:13 UTC ]
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The winners of the 2022 Whiting Literary Magazine Prize celebrating "excellence in publishing and advocacy for writers" have been announced. Continue reading at Book Riot
[ Book Riot | 2022-07-14 21:40:54 UTC ]
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We are thrilled to announce that Electric Literature has won the prestigious Whiting Literary Magazine Prize! This highly competitive award recognizes excellence in digital and print magazines, and supports winners with an outright grant in the first year, followed by two years of a matching... Continue reading at Electric Literature
[ Electric Literature | 2022-07-14 13:15:00 UTC ]
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Today, the Whiting Foundation announced the winners of its 2022 Literary Magazine Prizes, which honor “the most innovative and essential publications at the forefront of American literary culture.” The five winners were chosen—from an initial pool of more than eighty applicants —based on their... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-14 13:01:36 UTC ]
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The winners of the fifth annual Whiting Literary Magazine Prizes have been announced, with five publications, including 'Electric Literature' and 'Zyzzyva,' taking home a combined total of $144,000 in funding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-14 04:00:00 UTC ]
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The new literary magazine 'Fictionable' launches June 27 with short works including graphic fiction and translation. The post In the UK, a New Literary Magazine, With International Intent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-24 20:36:08 UTC ]
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Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age
[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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The digital comics service has been reborn under "mission-driven" upstart LibraryPass. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age
[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-06 04:01:00 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce--between 85 to 90 people--as the bundled publisher continues its transition to a primarily digital company, the Denver Business Journal reported Friday. The media company, which is composed of 36... Continue reading at AdWeek
[ AdWeek | 2022-05-21 00:26:05 UTC ]
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