Measuring Your Digital Magazines

Understanding why and how readers engage with the product will inform your marketing. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-02-11 00:00:00 UTC ]
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'AudioFile' Magazine Announces 2023 Golden Voice Award Winners

'AudioFile' has named the three winners of its annual Golden Voice awards, which honors voice actors who have made significant contributions to audiobook publishing. The recipients are Kevin R. Free, Marin Ireland, and Nicholas Boulton. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-31 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #audiobook #marin ireland #audiobook publishing


Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday

[ Digiday | 2023-05-22 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #millennial parents


Vice Media files for Chapter 11 bankruptcy, the latest in a string of digital media setbacks

Vice Media is filing for Chapter 11 bankruptcy protection, the latest digital media company to falter after a meteoric rise Continue reading at ABC News

[ ABC News | 2023-05-15 11:47:06 UTC ]
More news stories like this | All news stories tagged with: #digital media #meteoric rise #vice media


'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
More news stories like this | All news stories tagged with: #digital media #bright spot


Christian Publishers Measure a DEI Baseline

A first-time survey of the ethnic, racial, and gender makeup of Christian publishing shows the industry is overwhelmingly white and chiefly led by men. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #overwhelmingly white


Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider

Digiday's survey found that Comscore and Nielsen will be the dominant measurement providers during this year's NewFronts and upfronts. More than half of publishers said they will accommodate Comscore this year, and nearly half said they will accommodate Nielsen. Continue reading at Digiday

[ Digiday | 2023-05-05 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #survey found #digiday+ research


Condé Nast Unveils Expanded Digital Video Slate During NewFronts

The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek

[ AdWeek | 2023-05-04 14:15:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #business lines #ad products #newfronts presentation


Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital content #artificial intelligence #ad formats


Nielsen and the Future of TV Measurement

We all have our favorite TV shows, and it seems every year there's a new hit series to add to our watchlist. What do these trends mean, especially to marketers? For decades, Nielsen was the place where advertisers and marketers could turn to better connect with their audiences by understanding... Continue reading at AdWeek

[ AdWeek | 2023-05-02 20:53:41 UTC ]
More news stories like this | All news stories tagged with: #nielsen #hit series #tv measurement


Why Nielsen Isn’t Joining TV’s Latest Measurement Collaboration

Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at AdWeek

[ AdWeek | 2023-04-25 14:14:53 UTC ]
More news stories like this | All news stories tagged with: #nielsen #streaming platforms #media agencies #latest effort #cross-platform measurement


Nick Johnson, influential digital media ad leader, dies at 55

Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age

[ Advertising Age | 2023-04-20 18:45:34 UTC ]
More news stories like this | All news stories tagged with: #digital media #online publishing #creator economy


The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek

[ AdWeek | 2023-04-20 11:59:40 UTC ]
More news stories like this | All news stories tagged with: #news publisher #digital age #national enquirer


Digital conglomerate buys right-wing app Parler

The digital media conglomerate Starboard said Friday it purchased the conservative social media site Parler and will temporarily take down the app as it undergoes a “strategic assessment.” Continue reading at ABC News

[ ABC News | 2023-04-14 20:47:19 UTC ]
More news stories like this | All news stories tagged with: #digital media


How a Tiny Literary Magazine Became a Springboard for Great Irish Writing

The Stinging Fly has helped launch several of Ireland’s most promising writers. How has a publication with 1,000 subscribers carved a niche in the Irish canon? Continue reading at The New York Times

[ The New York Times | 2023-04-05 09:00:42 UTC ]
More news stories like this | All news stories tagged with: #literary magazine #promising writers #helped launch


‘It was utterly wild’: the story of a 1970s erotic magazine for women

New podcast Stiffed investigates the forgotten story of Viva, a progressive magazine for women that featured Anna Wintour on staffBack in the mid-aughts, right before the internet made Play-Doh spaghetti of the magazine industry, Jennifer Romolini was an editor at Lucky, a Conde Nast property... Continue reading at The Guardian

[ The Guardian | 2023-04-03 18:24:51 UTC ]
More news stories like this | All news stories tagged with: #conde nast #anna wintour #anas nin #nikki giovanni #betty friedan


Gal-Dem, magazine for women and non-binary people of colour, to fold

Staff statement blames closure after eight years on financial challenge of running independent media outletThe magazine gal-dem, an online and print publication for women and non-binary people of colour, is to fold after eight years.In a public statement shared on Friday, staff at gal-dem said:... Continue reading at The Guardian

[ The Guardian | 2023-03-31 12:59:18 UTC ]
More news stories like this | All news stories tagged with: #print publication #non-binary people


Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #arm hammer #digital growth


TV measurement should include homes with no TVs, research group says

Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets.  Continue reading at Advertising Age

[ Advertising Age | 2023-03-27 14:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #growing fast #mobile devices #tv measurement


Is Controlled Digital Lending on Borrowed Time?

At a long-awaited hearing last week, a federal judge sounded skeptical of the Internet Archive’s program to scan and lend library books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #internet archive #borrowed time


Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | All news stories tagged with: #digital media #video call