As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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Publisher revenues from digital subscription services surged 36.2% last year over the year prior. But can the trend last? Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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For the week ending 14th March, a seven-day period in which Italy went into lockdown, the UK prime minister said “many will lose loved ones” and the Premier League and professional sport in general was suspended, Dean Koontz’s The Eyes of Darkness topped the Bookstat top 10. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 18:34:33 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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Macmillan's John Sargent reverses his controversial stance on library ebooks, and Penguin Random House announces a discounted program amid the outbreak. The post Coronavirus: Macmillan and PRH Ease Library Digital Book Availability appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-17 20:47:59 UTC ]
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At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
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Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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Eight new titles have flocked into the Bookstat E-Book top 10 for the week ending 7th March, with Daisy Pearce’s The Silence in the number one spot. Of course, Hilary Mantel’s The Mirror and the Light also broke into the chart, hitting fourth place with an estimated 20,114 units sold. Continue reading at The Bookseller
[ The Bookseller | 2020-03-13 05:16:17 UTC ]
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The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages... Continue reading at AdWeek
[ AdWeek | 2020-03-12 13:50:26 UTC ]
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Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek
[ AdWeek | 2020-03-11 20:24:39 UTC ]
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YouTube's Brandcast, an annual presentation for advertisers that is part of the Interactive Advertising Bureau's NewFronts in New York, will stream over YouTube instead of the traditional in-person event this year, the company said today. The news comes amid growing coronavirus concerns, which... Continue reading at AdWeek
[ AdWeek | 2020-03-11 16:37:06 UTC ]
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Why it might be smart to extend e-ARC downloading rights to booksellers a few weeks past pub date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-10 12:00:00 UTC ]
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Alex North's The Whisper Man has claimed the Bookstat E-Book number one for the week ending 29th February. In its fourth week in the top 10, the psychological thriller leapfrogged the previous week's number one, Ali Mercer's His Secret Family. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 16:19:01 UTC ]
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Ali Mercer’s His Secret Family climbed two places to swipe the Bookstat E-Book number one for the first time, for the week ending 22nd February. Continue reading at The Bookseller
[ The Bookseller | 2020-02-27 20:21:16 UTC ]
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Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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Independent publisher Eye Books has unveiled a digital-first fiction list, Lightning Bolts. Continue reading at The Bookseller
[ The Bookseller | 2020-02-19 15:02:30 UTC ]
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Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 15:14:31 UTC ]
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A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 13:10:53 UTC ]
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OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff
[ Stuff | 2020-02-07 16:00:00 UTC ]
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Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor"... Continue reading at Digiday
[ Digiday | 2020-01-30 05:00:53 UTC ]
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‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just starting to make their way into the public consciousness. The intimidatingly technical devices... Continue reading at Fast Company
[ Fast Company | 2020-01-27 09:00:47 UTC ]
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